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A Forlorn Wooden Doll Finds Love at Her Local McDonald's in Brand's Holiday Ad
Ah, the holidays! A time for sharing, love and ... McDonald's? In "Juliette the Doll," a charming little ad by Leo Burnett London, a toyshop owner pulls a vintage doll, Juliette, out of a fading box....
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5 McDonald's Marketing Moments That Would Make Ray Kroc Proud
In The Founder, the upcoming film about the origins of the McDonald's global empire, traveling-salesman-turned-fast-food-magnate Ray Kroc (played by Michael Keaton) comes off as both visionary and...
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These Are the Fast-Food Chains Where Digital Marketers Eat When They Cheat
Affinio is a Nova Scotia, Canada-based data company that extracts social media insights to find out what specific consumers think of different brands. The software-based services provider works with a...
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McDonald's Poses the Existential Question: Is a Big Mac With Bacon Still a...
If you're the type of guy who drives your friends nuts by compulsively obsessing over minor details at lunch, then McDonald's has a deep existential dilemma for you. In Canada, the fast-food chain is...
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McDonald's Is Giving Away Its Big Mac Sauce via Livestreams on Facebook,...
For fast-food lovers, the Big Mac has been a national treasure since McDonald's rolled it out in 1968, and much of the double-burger's success can be attributed to its secret sauce. Today, the chain...
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Ad of the Day: First Ad From McDonald's New Agency Says 'There's a Big Mac...
McDonald's made headlines late last year for consolidating its $800 million-plus advertising business with a new dedicated unit inside Omncom called We Are Unlimited. That division's first campaign...
View ArticleFiat Chrysler Will Run 5 Super Bowl Ads, With a Focus on Jeep and Ram
FCA, the U.S. subsidiary of Fiat Chrysler Automobiles, said Friday that it is readying five commercials to air during Super Bowl LII on Sunday, with a focus on the Jeep and Ram brands. No details were...
View ArticleLindsey Vonn Rehabs With a Vengeance for Her Winter Olympics Return in NBC...
All week long, NBC Sports rolled out five 60-second spots that it will air during Super Bowl Sunday as part of its "Best of U.S." campaign for the Winter Olympics, which start just four days later....
View ArticleWix Joins the Super Bowl Last Minute With 2 Major YouTube Stars
Don't call it a comeback, but Wix is joining the Super Bowl as a last-minute addition. The company's 30-second spot will feature two YouTube stars, Rhett and Link, to show off what you can do with Wix....
View ArticleHip-Hop Star Pras Is Using the Super Bowl to Launch His New Media Platform
The vast majority of Super Bowl campaigns, regardless of style or format, are ultimately about brands moving merchandise. The Big Game celebrates consumerism, be it embodied by beer, chips, cars or...
View ArticleThe Key to a Winning Amazon Ad Strategy? Go Big Everywhere Else
Dear chief marketing officers: If you haven't received the news flash yet, one of your top three tasks to ensure your survival in 2018 and beyond is to develop an Amazon strategy. Let's start with what...
View ArticleCP+B Fires Chief Creative Officer Ralph Watson
Crispin Porter + Bogusky today fired Ralph Watson from his role as vp, chief creative officer. "I can confirm that Ralph Watson is no longer with CP+B," a spokesperson confirmed. The representative...
View ArticleWith Just 48 Hours to Go, NBC Sports Says Its Super Bowl Advertising Is...
It took longer than NBC Sports had hoped, but its ad sales team sold all its ad inventory for Sunday's Big Game with just 48 hours to go. "Super Bowl LII is sold out," said Dan Lovinger, evp of...
View ArticleSports Fans From Different Religions Come Together in Toyota’s Latest Super...
Toyota has released its third and final Super Bowl LII ad this morning. The brand announced earlier in the week that it would be making its biggest Super Bowl appearance to date with two 60-second...
View ArticleThe 4 Biggest Ad Trends You’ll See During Sunday’s Super Bowl
On Sunday, while the Philadelphia Eagles and New England Patriots go head to head, thousands of marketing professionals will be waiting to see if the $5 million-plus they spent on a Super Bowl ad will...
View ArticleThis Is Us’ Milo Ventimiglia Cleverly Makes Peace With Crock-Pot Ahead of the...
Ever since This Is Us' Jan. 23 episode revealed that a faulty slow cooker--given to the show's Pearson family by a neighbor--was responsible for igniting the fire that helps lead to the demise of...
View ArticleWestworld’s Super Bowl Ad Threatens to ‘Burn It to the Ground’ on April 22
HBO's Super Bowl ad for Westworld teased an android uprising in the drama's second season, which will premiere on Sunday, April 22. The spot, which was directed by Westworld co-creator Jonathan Nolan...
View ArticleAdweek’s Instant Reviews of the 2018 Super Bowl Ads: Fourth Quarter
Adweek is bringing you real-time reviews of all the Super Bowl LII commercials immediately after they air. See all of the spots, and our reviews, from the fourth quarter below. Tide Tide "It's Yet...
View ArticleKraft Featured Real People’s Family Photos and Made Its First Super Bowl Ad...
Kraft dropped its first Super Bowl commercial in the third quarter of tonight's game. It featured real people's family photos. The 30-second spot, put together in real time, depicted everything you...
View ArticleJeep Runs 3 Very Different Super Bowl Ads Created by 3 Different Agencies
Fiat Chrysler Automobiles chose a blanket-the-airwaves approach to its marketing efforts during Super Bowl LII, running a series that started with a pregame ad for Dodge and included a whopping five...
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