Q&A: How Stranger Things’ David Harbour Helped Tide Hijack the Super Bowl
It's around 4:30 p.m. on a Wednesday in January, and David Harbour is sipping La Croix through a straw. He's just finished playing a round of tennis with a few senior citizens at a country club on the...
View ArticleAvocados From Mexico, Pepsi and Doritos Won The First Half Of The Super Bowl...
While the Philadelphia Eagles and New England Patriots battled on the Super Bowl on the field, plenty of brands, per usual, were playing it out online. According to a Saleforce analysis of social media...
View ArticleAmazon’s Super Bowl Ad Came With an Extra Spot After the Game
The Super Bowl is over but Amazon's ads definitely aren't. Amazon, which released its Super Bowl ad on Jan. 31, followed up after the game with another short clip featuring Leslie Jones and JB Smoove....
View ArticleHere Are the 3 Big Trends That Ruled This Year’s Super Bowl Ads
During the Super Bowl match-up of the Philadelphia Eagles versus the New England Patriots, brands looked for the next big hit. Would Chris Pratt's flexing for Michelob Ultra work? Or would Mountain...
View ArticleThe 5 Best Ads of Super Bowl LII
Patriots vs. Eagles turned out to be another classic Super Bowl, with little separating the teams--and a Hail Mary at the end that could have sent it to OT. This was good news for advertisers, who...
View ArticleSee Every 2018 Super Bowl Ad in Under 2 Minutes
Alexa lost her voice. Peter Dinklage rapped to Busta Rhymes. Eli Manning and Odell Beckham, Jr. did some Dirty Dancing. And Mr. Clean did his... oh wait, that was a Tide ad. But the Old Spice guy......
View ArticleIf You Thought Voice Was Easy, Wait Until Devices Make Predictions
Voice technology was everywhere at CES this year (toilets included), in large part because it's an easy, natural interface. But it still requires input from consumers--which, at least in marketing...
View ArticleTwitter: Pokemon Was the Most-Mentioned Game Globally in 2017
Twitter took a look back at the video game-related content on its platform in 2017. In a blog post, Rishi Chadha, head of gaming content partnerships at Twitter, said more than 218 million tweets about...
View ArticleThe NBA Is Letting Its Stars Shine on and off the Court, Making the League’s...
From LeBron James to Kevin Durant and Russell Westbrook to Stephen Curry, the level of play and talent that exists in today's National Basketball Association makes the product as captivating as it's...
View ArticleHow MediaCom Rebounded From Losing a $2 Billion Account to Score Its Best...
On a Friday in June 2016, MediaCom CEO Stephen Allan got the call no agency leader ever wants: The shop had unexpectedly lost the global business of Volkswagen, a client since 1996 that was one of its...
View ArticleMullenLowe Mediahub Went From Underdog to Industry Heavyweight in 2017
Whether by choice or by fate, IPG's MullenLowe Mediahub has long played second fiddle to larger, more recognizable networks. But the little agency that could has spent years building its capabilities...
View Article360i’s Fresh, Tech-Driven Thinking Pushed Its Clients to New Heights in 2017
"Let me start out by saying that here, creative is an adjective," says 360i chief marketing officer Abbey Klaassen when describing her agency's approach to media in 2017. "It's not a noun, like,...
View ArticleHow Brands Can Take Advantage of Instagram Stories
Once Instagram launched Stories in August 2016, the feature spread like wildfire. As of November 2017, Instagram Stories topped 300 million daily users. Instagram Stories offer social marketers a great...
View ArticleNBC Olympics Weekend Ratings Declined From 2014
Saturday and Sunday were the two lowest-rated days for NBC's Pyeongchang Olympics coverage to date. Sunday's prime-time coverage of the 2018 Winter Games posted a Total Audience Delivery of 18.2...
View ArticleHow These 4 Brands Are Using Their Apps to Personalize Customer Experience
In mobile Darwinism, every app fights for a consumer's undivided attention and home screen, but the reality is they tend to stick with their go-to apps. And in fact, social media platforms like...
View ArticleMarketers Need Structured Innovation to Achieve Real Progress
Innovation is a powerful force for business success, but big companies can sometimes be too slow to adapt. Corporate red tape, endless rounds of approvals and a general fear of failure foster cultures...
View ArticleHypergiant Aims to Be Artificial Intelligence Concierge to Fortune 500
Move over, Sam Malone: Flanagan, the AI mixologist is here to serve up cocktails. Artificial intelligence-solutions company Hypergiant helped develop a new AI bartender/mixologist program for TGI...
View ArticleWhat KFC’s Chicken Delivery Fiasco in the U.K. Will Mean for the Brand
KFC found itself in a precarious situation over the weekend when, somehow, its U.K. stores ran out of chicken. Seriously, most of its 900 locations had to temporarily shut down because there was no...
View ArticleAgency 180LA Launches an Officewide ‘Workplace Conduct’ Investigation
A spokesperson for the Omnicom-owned agency network 180 confirmed today that the company recently launched an internal investigation into employee behavior at its Los Angeles office. "180 is conducting...
View ArticleThis Digital Ad Format Guru Lives and Breathes Outside the Box
Sport-bike racer, six-patent holder, biometric lab creator--these are just a few of Walter Geer's self-earned epithets. But his actual title is vp and creative director at Verve Mobile, where he...
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