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Hip-Hop Star Pras Is Using the Super Bowl to Launch His New Media Platform

The vast majority of Super Bowl campaigns, regardless of style or format, are ultimately about brands moving merchandise. The Big Game celebrates consumerism, be it embodied by beer, chips, cars or content management systems like Squarespace. One of this year's ads, however, will be promoting something different: a new media brand. Hip-hop star Pras--who holds...

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