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McDonald's and Coca-Cola's Earnings Drop as American Taste Buds Change
Americans are losing their appetites for Big Macs chased down by Cokes, forcing two megabrands to re-think how to gain market share. This week McDonald's reported a 3.3 percent quarterly profit...
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Facebook Video Is Squeezing Out YouTube as Brands Embrace Autoplay
Brand marketing habits are changing in Facebook's favor—at least when it comes to posting and playing videos—part of the social giant's grand video plans. Budweiser, McDonald's and even Beyoncé are...
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Why Did Taco Bell Just Wipe Out Its Social Media Accounts?
Taco Bell made a bold move today to grab the attention of hungry millennials. It darkened its social media pages (even appearing to wipe out its 1.4 million Twitter followers and erase all previous...
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Can You Make a Great-Looking Fast-Food Ad Using Actual Fast Food and an iPhone?
It's an accepted truism that the food in fast-food ads looks nothing like the food in real life. But can it be made to look that way? Is it possible to transform a regular McDonald's burger into...
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Brand of the Day: McDonald's McRib Returns With a Video About How It's Made
The McRib is back! The seasonal treat made its return this week and will be available in roughly 75 percent of the nation's restaurant. Sure, McDonalds is looking to boost lackluster sales, but does...
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10 Ad Mascots You Probably Didn't Know Were Related to Kermit The Frog
Jim Henson creations have a storied history in advertising, going back to the 1950s, when a violent proto-Kermit pitched Wilkins Coffee with 10-second TV spots. Tappy, the latest creation from Jim...
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Check Out This GoPro Footage of Ronald McDonald Leaping Out of a Plane in Dubai
When Ronald McDonald got his big makeover in April, he promised an all-out clown assault on social media—in an effort to broaden his audience, which had previously been family focused. Well, here's...
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Now That Cuba Is Fair Game, People Really Don't Want McDonald's and Starbucks...
President Barack Obama today announced the United States has restored relations with Cuba, a major policy change after 50 years of immering hostility. Somewhat ironically, many Americans met news of...
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A Proud, Indignant Pickle Narrates This Strange Long-Copy Print Ad From...
DDB Stockholm and copywriter Magnus Jakobsson, masters of surreal McDonald's marketing, are back with another quirky long-copy print ad narrated by McDonald's food. You may remember their defense of...
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Ad of the Day: McDonald's Refreshes 'I'm Lovin' It' and Suddenly Feels a Lot...
Can't we all just get along? McDonald's thinks so—and pushes global harmony hard in its new brand campaign, which refreshes the long-running "I'm lovin' it" tagline by putting more focus on the...
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Was McDonald's 'Signs' Ad on the Golden Globes Inspiring or Abominable?
McDonald's really wants people to think it cares about community. But go figure, not everyone is convinced. The brand's new ad from Leo Burnett, which aired Sunday during NFL games and on the Golden...
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McDonald's Brand Sentiment Drops With 'Signs' Campaign, but Not by Much
Brands were surprisingly quiet during last night's Golden Globes on social media, except for McDonald's with a new TV campaign dubbed "Signs." The ads from Leo Burnett also ran during yesterday's NFL...
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Snapchat Is Asking Brands for $750,000 to Advertise and Won't Budge
Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that's too expensive for the young app. The messaging app...
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Only 46% of Super Bowl Advertisers Will Score Consumer Engagement
Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement Survey. Out of...
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Marketers Dish on Which Brands Are Truly Killing It in Mobile
Depsite the fact that mobile keeps chipping away at digital ad budgets, zeroing in on a few stellar examples of brands that are nailing smartphone and tablet-based marketing can be tough. Sure,...
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Oh, Snap! Burger King Tweets a Little Snark About Outgoing McDonald's CEO
One day after McDonald's revealed that CEO Don Thompson was stepping down after a bad year for the fast-food chain, its chief competitor went there. We always welcome everyone....
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McDonald's Unveils Endearing Super Bowl Ad, and Finally Reveals Its Mystery...
With no shortage of new advertising coming from McDonald's (for better or worse), it can't come as much of a surprise that it's joined Super Bowl lineup, too. Following a teaser earlier in the week...
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McDonald's Was Lovin' Everyone Else's Super Bowl Ads on Twitter
During tonight's Super Bowl, Nationwide, Fiat, Chevy Colorado, Snickers, Turbo Tax, Esurance, Skittles and other brands have trended nationally on Twitter, thanks to either in-game commercials or...
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Which Brands Proved Their Social Skills on Twitter During Last Night's Super...
Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments. But that's...
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McDonald's Finally Selling Bottles of Big Mac Secret Sauce, but They're Going...
For a company no one actually likes, people sure are interested in McDonald's food. This interest often takes shape as vulgar curiosity and conjecture about specific menu items. I still remember...
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