During tonight's Super Bowl, Nationwide, Fiat, Chevy Colorado, Snickers, Turbo Tax, Esurance, Skittles and other brands have trended nationally on Twitter, thanks to either in-game commercials or pregame activity that ranged from TV spots to product giveaways that people loved.
McDonald's, though, has really stood out. The fast-food slinger was tweeting like crazy about other marketer's spots, and the messages garnered thousands of retweets. It appears that its social media work is faring better than its Big Game TV spot, which earned a thumbs-down from our real-time reviewing team.
Here is a sample of the efforts by the Golden Arches, which has been tweeting almost every minute with the word "lovin'." McDonald's even riffed on Jublia's toe fungus ad.
Common side effects of the Jublia ad include lovin' clean toenails. RT and you could win designer sandals and a pedi https://t.co/Db75olwXgI
— McDonald's (@McDonalds) February 2, 2015"Hesitate and you lose." Lovin' these true words from @FCAcorporate's ad. RT now to try & win a new Dodge Challenger https://t.co/joDQvcbUm2
— McDonald's (@McDonalds) February 2, 2015
Lovin' the @mophie ad. RT for a chance to win a new smartphone & mophie juice pack air. Hurry, before your phone di https://t.co/RnZHUgf6AC
— McDonald's (@McDonalds) February 2, 2015
Lovin' the hare-raising @MBUSA spot. It's no fairytale, RT and you could win a beautiful @MercedesBenz C300, on us https://t.co/oKBCECNIFe
— McDonald's (@McDonalds) February 2, 2015
Lovin' the love btwn father & son in @NissanUSA's spot. RT to try & win a Nissan Altima you could drive someday soon https://t.co/i19FFkZJxP
— McDonald's (@McDonalds) February 2, 2015
Lovin' that pitch perfect trailer for Pitch Perfect 2, @UniversalPics. RT to try to win movie tix for a year https://t.co/Z9Y7caOvOi
— McDonald's (@McDonalds) February 2, 2015
Lovin' that lifetime of daddy-daughter time in @Toyota's powerful spot. RT & you could win a new 2015 Toyota Camry https://t.co/C6VUhE8fGy
— McDonald's (@McDonalds) February 2, 2015
Lovin' the fiery, hot, hard body…cars in that ad, @FIATUSA. RT for your chance to win a FIAT 500 https://t.co/kbBOGOrLsT
— McDonald's (@McDonalds) February 2, 2015
Lovin' the love btwn father & son in @NissanUSA's spot. RT to try & win a Nissan Altima you could drive someday soon https://t.co/i19FFkZJxP
— McDonald's (@McDonalds) February 2, 2015