The McRib is back! The seasonal treat made its return this week and will be available in roughly 75 percent of the nation's restaurant. Sure, McDonalds is looking to boost lackluster sales, but does that really matter the the McRib fan? No!
To announce the return, the company decided to show exactly what goes into the McRib, bringing one skeptic to the source (aka, the pork plant). Will the seemingly transparent campaign help McDonald's?
Social Media Profile (as of 11/6/14)
Facebook Likes: 54.4 Million
Twitter Followers:2.6 Million
Instagram Followers: 385,863
McRib may not be available nationwide, but you can still find its barbecue sauce-y goodness. pic.twitter.com/bjfIVoeedk
— McDonald's (@McDonalds) November 4, 2014McDonald's may have the highest follower count on various social media platforms compared to other fast food chains, but that doesn't necessarily translate into engagement. Still, being able to tell over 54 million people about something with a quick post is pretty valuable.
Recent Advertising
The new "Our Food. Your Questions" series with ex-Mythbuster Grant Imahara might not be a traditional campaign, but it's making an impression. The brand has suffered from Internet chatter and conspiracy theories, so why not try to address those questions head on?
Fast Facts
- McDonald's originated as a Bar-B-Q restaurant in 1940 in San Bernadino, Calif. In 1948, Dick and Mac McDonald remodeled the Bar-B-Q shop, making it a self-service, drive-in restaurant.
- The company now has more than 35,000 locations in over 100 countries and serves nearly 70 million people daily. Of those 35,000 locations, only 19 percent are run by the company. Others are conventional franchisees or foreign affiliates.
- The company sold its 100th million hamburger in 1958.
- Hamburger University opened in 1961 in Elk Grove Village, Ill., where graduates received a Bachelor of Hamburgerology. Roughly 7,500 students attend the university each year.