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McDonald's Remakes Classic Jordan-Bird Ad, This Time on the Football Field
McDonald's and Burrell Communications update a classic Super Bowl spot from 1993, pitting Joe Flacco of the Baltimore Ravens and Colin Kaepernick of the San Francisco 49ers, the opposing quarterbacks...
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McDonald's Narrative Runs Across Facebook, Twitter, Instagram, YouTube
McDonald's has been a leader in terms of major brands testing social media in the last few years. Therefore, it was initially surprising to learn that its fun-oriented Who's Got The Mighty Wings?...
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Apple Ousts Coca-Cola as Top Brand in Historic Shift
Apple has ousted Coca-Cola as the world's most valuable brand, per Interbrand, as the soda giant dramatically fell from first to third place and Google landed in the second slot. It marks the first...
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Check Out the Top 100 Beloved Brands
Walt Disney, Yahoo, Google, Sony and Nestlé, in that order, are the most-loved companies in the world, according to an extensive study by APCO Worldwide. Rounding out the top 10, per the global...
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McDonald's Won't Be Lovin' This NYC Sidewalk Art Piece by Banksy
Anti-Ronald McDonald art has a long, proud, often vomitous history. Banksy adds to that tradition today, unveiling a menacing Ronald having his giant shoes shined as part of his "Better Out Than In"...
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Check Out the Top 10 Brands on Tumblr
Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a top 10 list with...
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5 Great Snapchat Ideas for Big Brands
Tongal wanted to wrap its head around Snapchat marketing, so in mid-November the crowdsourcing contest platform encouraged its social-media-minded community to contribute ideas for major brands....
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Here Are the New American Stereotypes, According to French Ads for McDonald's
This series of French McDonald's ads for three new sandwiches proves that, for better or worse, European stereotypes of Americans have changed a bit over the years. Instead of being fat tourists or...
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McDonald's 'HealthyGate' Surprisingly Doesn't Inspire Much Snarky Fun on Twitter
One would think the revelation that McDonald's had been advising its employees to avoid many of the items the quick-serve chain offers would inspire purveyors of healthier foods to jump at the obvious...
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Tony Malcolm Is DDB's New Creative Chief on McDonald's
DDB has filled the top creative role on its McDonald's business in the U.S. with Tony Malcolm, a creative director who's well known within the fast-food giant. That's because Malcolm has worked on...
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Ex-Minnesota Vikings Punter Chris Kluwe Is Hoping for Some Boycotts in Sochi
Chris Kluwe, former punter for the Minnesota Vikings, argues that American consumers and sports fans worldwide should boycott corporate sponsors of the upcoming Olympics because of Russian anti-LGBT...
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DDB Chicago Fills Its Top Creative Slot
DDB, three weeks after filling its top creative role on McDonald's in the U.S., has found a new chief creative officer for its Chicago office. John Maxham, who most recently was an executive creative...
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For Better or Worse, Here's How McNuggets Are Made
Remember pink slime? McDonald's Canada continues its crusade for McFood transparency with a new video aimed at proving Chicken McNuggets are not made from the pastel meat goop seen in a frequently...
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OMD Has Been Selected the Global Media Agency of the Year [Updated]
Steady are the hands that guide OMD. It’s a Monday afternoon in early January, and a handful of the media agency’s top executives are gathered at its headquarters near Wall Street to discuss last...
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McDonald's Sweden Taunts Norway With Big Mac Billboard at the Border
Here's a fun neighbor-shaming McDonald's billboard from DDB Stockholm. Sitting right at the border between Sweden and Norway, the billboard displays comparative pricing for Big Macs in the two...
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Big Mac Turns Your Brain Into a Drooling Pile of Oblivious Mush in British Ad...
McDonald's puts our minds to the test in this British campaign from Razorfish that features prankvertising and an online quiz. The premise is that people can't concentrate on anything else when the...
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NBC Buys Big Twitter Ad for USA-Canada Hockey Webcast, but Why Is It Stopping...
NBC probably made a wise choice in buying Twitter's prominently featured Promoted Trend ad to alert folks about the USA vs. Canada hockey match today. Computer-tethered people tend to lose track of...
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What McDonald's Is Doing on Snapchat [Infographic]
The Snapchat marketing train just keeps picking up steam.Agencies and brands have been jumping aboard since late summer 2013, and this week, McDonald's took a seat next to Taco Bell in the dining car....
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Ellen's Selfie Scores Oscar Gold for Samsung
When Oscars host Ellen DeGeneres snapped that epic selfie with the Samsung Galaxy Note during last night's ceremony, it effectively snagged "Best Picture"—among marketers, that is. According to...
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