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DDB's Digital Exec on Creating for Instagram and Lovin' It
DDB’s Azher Ahmed is a part of the creative team working for brands like State Farm Insurance (consumers might recall the “discount doublecheck”) and he is at SXSW talking with clients about digital...
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Ad of the Day: Taco Bell Recruits Real Ronald McDonalds to Launch Its New...
When you're a breakfast upstart like Taco Bell, how do you launch into a category where every fast-food outlet stagnates in the shadow of the Golden Arches? Well, first you find Errol Morris. Then you...
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Are Brand Rivalries Like the Taco Bell-McDonald's Dust-Up Good Marketing?
Taco Bell and McDonald's last week had an epic exchange after the former debuted its "Ronald McDonald" TV spot. And Ford took on Cadillac in what has been a late March defined by brand marketers...
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Taco Bell Sings 'Old McDonald,' Says the Egg McMuffin Belongs Back in 1984
Taco Bell's all-out assault on McDonald's breakfast continues in this 30-second spot, "Get With the Times," which posits that eating an Egg McMuffin isn't just uncouth—it's medieval. While the earlier...
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Univision Debuts Its First English-Language Video Network for Millennials
Univision is launching an English-language video channel today called TheFlama.com with an eye on Hispanics between ages 15 and 30. Condom maker Trojan is the cross-programming launch partner for the...
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What's Slaying the All-American Burger?
Could the hamburger, the long-reigning, all-American favorite, finally be toast? Beef burgers made their name as a workingman’s meal during the Great Depression—before evolving into the symbol of...
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McDonald's New Happy Meal 'Ambassador' Just Might Eat Your Children
On the heels of a refresh that brought Ronnie McDonald some sweet new threads, McDonald's has just introduced a new crazy-eyed mascot—er, "ambassador"—named "Happy." (Presumably because "Nightmare...
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McDonald's Overhauls Packaging for World Cup Digital Push
McDonald's is revamping its fry packaging on a global scale for the first time as part of a large-scale marketing push for the upcoming 2014 FIFA World Cup. And interestingly, the boxes have a big...
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McDonald's Unveils the Simplest Ads It's Ever Made
Last summer, TBWA Paris unveiled a bold campaign for McDonald's that consisted entirely of classic menu items photographed up close—with no branding at all. (Did somebody say McDonald's? Not in those...
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McDonald's, Hollister Tap Twitter to Target Music Fans
McDonald’s and Hollister are hoping to tap into some of the social chatter around music taking place on Twitter as part of a new program with Billboard magazine. Billboard announced Real-Time Charts...
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McDonald's Mascot 'Happy' Becomes Even More Terrifying in Horror Poster Contest
Turns out we weren't the only ones that found McDonald's newest Happy Meal mascot, "Happy," just a tad on the frightening side. Online marketplace DesignCrowd challenged its graphic design community...
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Ad of the Day: McDonald's Films the Craziest Soccer Trick Shots Ever … and...
For every big-budget advertising opus timed to the World Cup (I'm looking at you, Nike and Samsung), there are always a few real gems that don't show any soccer stars at all. McDonald's and DDB...
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Tribal Gets a New Business Chief for the U.S.
Looking to redouble its business development efforts, Tribal today named Kyle Snarr head of client development and marketing in the U.S. Snarr will be based in New York and focus on adding new clients...
View ArticleAdweek's Top 5 Commercials of the Week: June 1-6
If you haven't yet contracted a case of World Cup fever yet, you will by the time you finish watching this week's best ads. Neymar Jr. and a host of other stars immerse themselves in pre-game rituals...
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McDonald's Elevates Ads to Pop Culture Icons
You know you have achieved the status of marketing legend when you don’t need to even put your name on your communications and still everyone gets the message. For a French campaign last year,...
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McDonald's World Cup Ad Puts a Fun Family Spin on the U.S.-Mexico Rivalry
You can always count on McDonald's for more modest World Cup advertising—simple stories about family and friends, not flashy spots with overpaid stars. Some of it can be hokey, though sometimes it...
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Study: Americans Love Soccer More Than Nascar
Not often considered a leading American sport, soccer now trumps Nascar in terms of popularity among Americans—with 22 times the number of people watching online, according to advertising intelligence...
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3 Reasons McDonald's World Cup Has Already Been Memorable
McDonald's is already an intriguing brand story when it comes to the FIFA World Cup, a three-week event that started yesterday. Below are three reasons why.1. Sneaky stockings According to Adweek...
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Here's Wendy's First Snapchat Post
Fans of the Pretzel Bacon Cheeseburger, rejoice. Wendy’s is bringing back the limited-edition burger that is credited with launching last year's pretzel mania, and the brand has launched a Snapchat...
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McDonald’s Plays With Mobile Payments in Georgia
Over the past four months, McDonald’s has been testing mobile payments within a branded app in the Columbus, Ga., market after several years of experimenting with efforts in other pockets of the...
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