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Aerie Builds an Offline Marketplace for Other Brands to Connect With the...

Aerie's latest marketing play is an organized effort to draw attention to other brands. Moving beyond the typical brand collaboration driven by a core product--a Barbie Burger King meal, for...

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Jacamo and LADbible Use Video, AR to Celebrate ‘Everyday Lads’

British clothing retailer N Brown Group partnered with publisher LADbible Group to launch the "No Average Jack" campaign for N Brown's menswear brand Jacamo. The campaign, which was negotiated by U.K....

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Rimmel London Uses AR to Promote New Mascara

To celebrate the launch of its Thrill Seeker Pitch Black mascara and reach Gen Z consumers, Rimmel London partnered with media agency Zenith to launch an online and OOH campaign featuring multiple...

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Take a Page From the Motion Identity Playbook

It's no secret that the social media landscape is changing at a breaking speed. Instagram and TikTok are placing evermore emphasis on video, tweaking their algorithms to favor moving content over...

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Skyscanner’s Global ECD On Developing a Campaign to Stand Out

In the world of online travel planning, Scotland-based Skyscanner is a challenger brand gearing up to take on high flyers like Booking Holdings and Expedia Group. Acting as both a search engine and a...

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People Don’t Actually Like Streaming Services More Than Linear TV

It's not headline news anymore that people are watching content on streaming platforms at an increasing rate while cutting back on cable and satellite. During the second quarter of 2023, U.S. adults...

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This Collide Sport Marketer Also Finds Time to Play Ball

At Walker Stadium in Portland, Ore., keeping signs for Leatherman, Jacobsen Salt, Migration Brewing and Planned Parenthood surrounding the field is typically the only way Parker Huffman rounds the...

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Brands Display Their Power as Sales From Licensing Deals Grow

Pink Starburst gelatin snacks. Frank's RedHot sunflower seeds. Wendy's chili--in a can. These products are just some of the many licensed items Conagra Brands introduced during the first half of 2023....

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Southwest Airlines Prides Itself on Being the ‘Love Airline’

In February of 1973, The New York Times reported a story out of Texas known as the "$13 war." It pitted the magisterial Braniff International Airways against a scrappy upstart called Southwest. In...

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This Agency Exec Finds Comfort in Controlling Expectations

For Pereira O'Dell chief growth officer Mona Munayyer Gonzalez, using her professional voice always felt more like an earned privilege than an inherent asset. When she tried to move forward on a...

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Paramount and OMG Usher in Next Step in New Currency Workflow

Paramount and Omnicom Media Group are fast-tracking the next phase of new currency. The companies have announced that this quarter they are piloting the first fully standardized new currency and...

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Hungry Howie’s Promotes Secret Pizza Menu Using Augmented Reality

Pizza chain Hungry Howie's is celebrating its 50th anniversary by launching a secret menu of specialty pizza options that customers can view and order by interacting with an augmented reality...

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The Speed of Culture Podcast: Shaping a New Era in Music

The music industry thrives on the powerful connection between musicians and their fans--an extraordinary blend of art and culture. At the forefront of this initiative is WMX, led by visionary Maria...

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The Great Fail Podcast: The Wing(s) Get Clipped

The Wing, a pioneering and exclusive women's coworking space, shattered glass ceilings and secured more than $100 million from investors, including WeWork and Airbnb, venture capitalists and...

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The Influencer Scandal Flurry: What It Means for Crisis Comms’ Future

In an ever-evolving social media age, it can feel as if there's always a new celebrity or influencer scandal that commands public attention. In August alone, notable celebrities and influencers entered...

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Insights on Building Meaningful Connections With Morgan Stanley’s Alice Milligan

In the latest episode of Marketing Vanguard, Morgan Stanley CMO Alice Milligan delves into the unique challenges and opportunities within the financial services landscape. With a background spanning...

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Exclusive: Inspire Brands Joins ESPN’s College GameDay in 3-Year Sponsorship...

It's nearly kickoff time for college football, and several new brands are getting in on the game. Inspire Brands, the home of Arby's, Buffalo Wild Wings, Dunkin, Jimmy John's, Sonic and Baskin-Robbins,...

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YouTube Ad Buyers Unknowingly Targeted Kids Despite Requests to Avoid

Ad buyers who asked YouTube not to run their ads on kids' channels saw their advertisements on this content anyway, three buyers told Adweek. This comes as Google is, once again, under fire, this time...

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After Clashing Over Marketing for Eons, Here’s How CMOs and Franchisees Can...

If you want a snapshot of the sort of conflict that's always simmering between the CMO's office and a company's franchisees, you might start by asking Bruno Cardinali. For three years, Cardinali was...

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Curiosity Releases First Work for Dude Wipes Encouraging People to Drop their...

Dude Wipes is encouraging men to drop their drawers to get the best clean for their butts in the first work from agency of record Curiosity. "Best Clean, Pants Down" utilizes an '80s-style jingle to...

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