After Clashing Over Marketing for Eons, Here’s How CMOs and Franchisees Can Finally Get Aligned

If you want a snapshot of the sort of conflict that's always simmering between the CMO's office and a company's franchisees, you might start by asking Bruno Cardinali. For three years, Cardinali was the CMO of Popeyes, where he presided over one of the most successful promotional blitzes in recent history--the Popeyes Chicken Sandwich. Introduced...