Rimmel London Uses AR to Promote New Mascara

To celebrate the launch of its Thrill Seeker Pitch Black mascara and reach Gen Z consumers, Rimmel London partnered with media agency Zenith to launch an online and OOH campaign featuring multiple augmented-reality activations. The campaign, which was conceptualized by creative studio Tommy, will allow Snapchat users in London to point Snapchat's camera at the...