DTC Luggage Brand Away Uses AI to Inspire Real Vacations
DTC luggage brand Away has joined the growing list of companies integrating AI in their marketing, but the goal of its new campaign is to point out the limitations of the technology. Created by AI...
View ArticleSuper League’s CEO on How Gaming Is Going Phygital
In an exclusive interview, Ann Hand, CEO of esports community and content platform Super League Gaming, shares her insights on the gaming revolution and the exciting possibilities it holds for bridging...
View ArticleWith Help From Nvidia, WPP Is Becoming an AI Company
"WPP is going to unquestionably become an AI company," said Jensen Huang, co-founder, president and CEO of tech company Nvidia. Mark Read, who heads up WPP, the world's largest marketing services...
View ArticleSamsung Challenges Canadians to Beat the Box in AR
To promote its Galaxy Z Flip4 smartphone, Samsung partnered with family experience company Camp to launch an augmented reality game at the Samsung Experience Store at CF Toronto Eaton Centre. Can You...
View ArticleNiantic’s New Ad Format Uses Augmented Reality to Reward Mobile Users
Giving brands a new way to interact with consumers, mobile developer Niantic launched its Rewarded AR ad format, which will allow mobile users to earn in-application rewards by interacting with...
View ArticleHow Telemundo’s World Cup Marketing Is Scoring Audience Goals
With three weeks to go until the start of the 2023 Women's World Cup in Australia and New Zealand, Telemundo is ready for its largest women's soccer tournament yet. The company holds the...
View ArticleBrands Taking Action With Autodesk and Pinterest
Connecting with your creative side is crucial to effectively communicate brand values. Highlighting these in marketing grows customer loyalty and strengthens reputation, all while driving the change...
View ArticleSportswear Brand On Champions a Refugee Athlete Through Powerful Story of...
Dominic Lokinyomo Lobalu was orphaned at the age of nine in South Sudan, setting him on a journey that would take him from his wartorn country to seek asylum in Geneva, Switzerland. Swiss sportswear...
View ArticleSubmissions Are Now Open for Adweek’s 2023 Agency of the Year
Adweek's Agency of the Year honors the advertising agencies that are setting the standard for where the industry is heading into 2024. Adweek values creativity, business results and, ultimately, how...
View ArticleBrave Commerce Podcast: Achieving Meaningful Transformation
As chief sustainability and transformation officer at grocery giant Albertsons, Suzanne Long has an expansive scope of responsibilities ranging from increasing inclusion to decreasing waste and...
View ArticleThe Speed of Culture Podcast: At the Forefront of Culture With Dr. Marcus...
Identity is the anchor of culture, and culture is the most influential driver of human behavior. Describing culture in clear language is crucial for harnessing its power. The need to belong and be a...
View ArticleYour Next Airbnb Stay Could Be at Barbie’s Malibu Dreamhouse
First came Barbie, and then came her Dreamhouse. Toy company Mattel introduced Barbie's home, a ranch house in Malibu, in 1962, three years after launching the doll. It has since taken on various...
View ArticleMeta’s Nicola Mendelsohn on Reels, AI and What Marketers Are Looking For Now
CANNES, France--In a year where budgets are under intense scrutiny, agencies, platforms and even the biggest of the big tech scaled back their presence in Cannes this year. But for the companies and...
View ArticleThe Clean Revolution: Jackfir Champions Toxin-Free Formulas
Women have nearly endless options for clean and safe skincare products, while men's skincare often combine face, body and hair care in one 3-in-1 formula with sometimes questionable ingredients....
View ArticleHave We Reached Peak Creator? No, But Being One Is Not Easy
On any given day, a creator could post a trailblazing piece of content to a social channel like YouTube or TikTok, somehow managing to stand out in a sea of comedy skits, magic tricks, beauty tutorials...
View ArticleOut of Home Has Changed—It’s Time for Marketers to Catch Up
While new technologies and greater reliance on analytics have driven significant advancements in measurement across the advertising landscape, out of home (OOH) has always faced a unique set of...
View ArticleAT&T Business Makes Its Commercial Comeback Personal
Business-to-business advertising is unparalleled in its detail. It will tell you what a product is comprised of, its capabilities, its capacity and its potential impact on a potential client's...
View ArticleA CFO Went to Cannes
Something happened at the 2023 Cannes Lions International Festival of Creativity that has never happened before in the event's 70-year history: A chief financial officer spoke on stage. That CFO was...
View ArticleHow Taco Bell Created Fast-Food’s Most Viral Moment of the Year
Doja Cat's iconic collaboration with Taco Bell is a wild unicorn of brand partnerships. After the rapper tweeted at the fast food chain to bring back the Mexican Pizza, a brand partnership of epic...
View ArticleStellantis Names TKT & Associates First AOR Dedicated to Black Audience...
Stellantis North America, maker of auto brands including as Jeep, Chrysler, Dodge, Ram, Alfa Romeo and Fiat, has added TKT & Associates to its North America creative roster. The agency, through its...
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