NBCUniversal and Blockgraph Partner to Optimize First-Party Data Activation
NBCUniversal and Blockgraph are looking to bring more efficiency and capabilities to the TV advertising landscape. Today, NBCU and the privacy-focused tech and data company announced a new partnership...
View ArticleAdobe’s Hilarious ‘Office Space’ Sendup Starring Hasan Minhaj Is a Tribute to...
Adobe and Hasan Minhaj are here to liberate employees from the spatial and environmental confines of lethal and clunky office supplies. And they are channeling an oft-memed, cult classic film to do...
View ArticlePepsi Brings Super Bowl Halftime Flash to Champions League Kick Off Show
When PepsiCo ended its decade-long sponsorship of the Super Bowl Halftime Show last year, the food and beverage giant leaned into football's global cousin soccer to make a cultural splash, taking its...
View ArticleFox World Cup Marketing Campaign Is at Liberty to Showcase Team USA
With the U.S. Women's National Team roster (finally) revealed and under a month to go until the 2023 FIFA Women's World Cup kicks off, Fox Sports unveiled its massive marketing campaign for the...
View ArticleSoFi Corrects AI’s Gender Bias in ‘Face of Finance’ Campaign
When it comes to identifying women as financially capable figures, AI isn't exactly on the money. SoFi, a digital financial services company, came to that conclusion when it prompted AI for images that...
View ArticleSmartMedia Technologies Brings AR to Web3 Wallets
Combining the worlds of digital wallets and augmented reality, Web3 engagement and loyalty platform SmartMedia Technologies partnered with Niantic's 8th Wall augmented reality platform to bring AR...
View ArticleWhy Big Tech Is Embracing Neutral Buy-Side Infrastructure
The clamor for regulatory reforms targeting Big Tech companies stems from a fundamental issue deeply embedded in the advertising industry. Within this complex landscape, tech giants such as Google,...
View ArticleBrands That Balance Vibes and Value for Festival Season Can Win Over...
Now that the pandemic has ebbed and festivals are packed again, brands need to ask themselves a question: Are you hanging in the back watching the crowd and hoping they'll buy from your tent, or are...
View ArticleAthletes Now ‘Control the Narrative,’ Creating New Storytelling Opportunities
For centuries, sports have produced iconic people and magnetic stories, but there has never been a better time for athletes to connect with a wide audience on their own terms. During a panel on The...
View ArticleFlipboard Launches Publisher Interest Collectives, Expanding Advertiser Reach
Content aggregator Flipboard, which curates writing, audio and video from over 4,000 publishers, launched a new product Thursday morning, called Interest Collectives, in a bid to land larger direct...
View ArticleUnilever Says the ‘Jury Is Out’ on Generative AI, For Now
With 400 brands to sell across 190 countries to millions of consumers, Unilever certainly recognizes the potential generative AI tools such as ChatGPT or Dall-E could play in helping it produce ads...
View ArticleB-to-B Agency Doremus+Co Shifts Focus to Creativity With New President Sarah...
B-to-b marketing has been around for well over a century, as exhibited by Omnicom's dedicated b-to-b shop Doremus+Co, which celebrates its 120th anniversary this year. But only recently has...
View ArticleSee Yourself in Sound With Bang & Olufsen’s Interactive Global Campaign
Danish high-end consumer electronics company Bang & Olufsen has released a global campaign to promote its new brand direction, featuring a range of interactive avatars that represent the musical...
View ArticleMarketers Are Caught Between Rainbow-Hushing and LGBTQ+ Controversies
After backlash led Target and Anheuser-Busch to pull back on some of their Pride-related marketing and merchandise earlier this year, a chilling mood settled over the LGBTQ+ community's annual...
View ArticlePepsi’s Recipe to Spark Up July 4th Weekend: Hot Dogs, ‘Colachup’ and Joey...
This Fourth of July weekend, Pepsi is encouraging consumers to celebrate classic holiday traditions while also embracing innovative new ways to enjoy them in its latest effort to prove everything is...
View ArticleEssence Ventures Has Been a Definitive Voice for Black Women. It’s Time...
During the summer months, it's natural for the connotation of word "festival" to conjure thoughts of parties, performances and celebrating with abandon (i.e., music festivals), whereas in the autumn...
View ArticleVulnerable Leaders Are the Strongest in the Business
It was the most traumatic and emotional experience of my life. As the rumors swirled last January insinuating Russia could invade Ukraine, I and many others thought they were just that--rumors. Media...
View ArticleBrands Need More Than Pride and ‘Love Is Love’ to be Allies
Both marketing and journalism talk about the importance of storytelling and exploring the full scope of an issue, topic or community--just before leaving much of that story on the editing room floor....
View ArticleLiquid Death Drops a Dance-Pop Album With a Hater Beat
According to the vitriol on the internet, some people would like to tar and feather anyone connected with Liquid Death and its growing line of canned beverages. The brand, on the other hand, decided an...
View ArticleThis Is the Year of ‘Brandformance’ for Instacart, Says CMO Laura Jones
Instacart's chief marketing officer Laura Jones calls this the "year of brandformance" for the 11-year-old online grocery platform. The amalgam comes from two functions of the marketing department,...
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