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Warner Bros. Discovery Launches New Pre-Roll Offering for Digital Sports...

Warner Bros. Discovery is expanding its ad product offerings with a new six-second pre-roll option. And after a soft launch in the first quarter with clients including Vivid Seats, the company said it...

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Criteo Hit With $44 Million Fine for GDPR Violations, Reinforcing Data...

Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $44 million for breaching GDPR rules. The French privacy watchdog, Commission nationale de l'informatique et des...

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Ted Lasso and Fifa Mash-Up Scores Brand Experience and Activation Grand Prix...

Last year, EA Sports welcomed Ted Lasso into the world of Fifa. Now the unprepared coach of fictional team AFC Richmond just won video game publisher and Apple a Cannes Lions Grand Prix in the Brand...

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Renault Wins Creative Strategy Grand Prix at Cannes for Rural EV Charging App

In 2020, Renault transformed a small French village into a haven for electric vehicle charging. "Village Electrique" by Publicis Conseil won the Outdoor Lion Grand Prix in 2021. Now the agency and...

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The Speed of Culture Podcast: Modernizing an Iconic Brand

Campbell Soup Company is an iconic brand in the CPG segment and has become one of the world's most recognized and loved brands over its 154-year history. To gain insights into the company's marketing...

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Nike Builds Its Own Branded Universe Within Fortnite

Athletic shoe behemoth Nike, using the Unreal Editor for Fortnite, has created a custom island within Epic Games' wildly popular battle royale that players can visit to pick up sneakers for their...

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With Stagwell, Mark Penn Is Back in the Arena

CANNES, France--Mark Penn is taking a victory lap. After a career that started in political polling and included stops at the White House and Microsoft, Penn now oversees marketing holding company...

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Adweek Podcast: Happiness and Relevance in Every Bite of Chips Ahoy!

In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart chat with Chips Ahoy! U.S. senior director Sabrina Sierant. Celebrating its...

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Revolut Uses AR to Promote Ultra, Its New Luxury Lifestyle Credit Card

To celebrate the debut of its Ultra luxury credit card, financial company Revolut launched an augmented reality campaign called "The Ultra Experience" in London's Covent Garden. Created in...

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How Keia Clarke Is Transforming the New York Liberty

The New York Liberty are a certified superteam, and fans and brands are on board. Keia Clarke, CEO of the WNBA team, joins this episode of Champions of Change to discuss how her background in marketing...

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Cannes’ Titanium Grand Prix Is a Survival Plan for a Country Facing Climate...

A digital solution for a country facing destruction due to climate change just won one of the ad industry's most prestigious honors-the Cannes Lions Titanium Grand Prix. The Titanium jury awarded the...

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Apple and CALM Each Take a Cannes Lions Film Grand Prix, Honoring Both Humor...

CANNES, France--Tech giant Apple and U.K. nonprofit Campaign Against Living Miserably (CALM) each won a coveted Film Grand Prix at Cannes Lions today. Film Lions is one of the few categories at Cannes...

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Here Are All the Campaigns That Won Top Honors at Cannes Lions 2023

The work that wins at Cannes Lions is often indicative of what the industry sees as its true purpose. This year, the buzz at the festival was that there would be a shift towards awarding more big...

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Mastercard’s Effort to Help Ukrainian Refugees Wins Sustainable Development...

After Russia invaded Ukraine, millions of Ukrainians were displaced, many arriving in Poland. The humanitarian crisis moved Mastercard to helped get them settled to alleviate a housing crisis. The...

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Stonewall Inn and the Future of Pride

Did you know that Pride was born at The Stonewall Inn? The bar's riot in 1969 sparked the celebration of Pride Month worldwide. Stonewall Inn is a gay bar in the Greenwich Village neighborhood of New...

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72andSunny’s NFL Partnership Keeps on Running

CANNES, France--72andSunny's partnership with the NFL took off this year with "Run With It." The spot, which was one of Adweek's top picks of the game, featured flag football quarterback Diana Flores...

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Spike Lee On Cannes Lions Honor and Air Jordan Ads

CANNES, France -- Film and advertising creator Spike Lee has accepted the inaugural Creative Maker of the Year award at Cannes Lions Friday night in recognition of his lifetime of work. In his...

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LGBTQ+ Professionals Are Rewriting the Coming Out Narrative

When Procter & Gamble approached Hannah Fishman's agency to put together a Pride campaign, she was not interested in tying self-disclosure to a timeline. Directing a room full of senior Grey Group...

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If You Give a Damn About Your Brand Reputation, Get Back Into News

As far as big-brand Pride campaigns go, The North Face's latest was fairly innocuous: drag queen Pattie Gonia inviting viewers to "come out" into the wilderness as part of its Summer of Pride campaign....

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Vert Alert: X Games and Amtrak Partner for Larger-Than-Life Promo

First-time partners X Games and Amtrak are launching a sustainably-minded collaboration that aims to take cars off the traffic-choked roads of Southern California and deliver fans by rail to the...

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