Brave Commerce Podcast: Leading With an Agile Mindset and Embracing Innovation
On this episode of Brave Commerce, hosts Sarah Hofstetter and Rachel Tipograph sit down with Diana Frost, chief growth officer for North America at Kraft Heinz, to discuss agile leadership, the...
View ArticleEvolve to a Member Services Model for More Precise Targeting and Measurement
Advertisers are at a measurement crossroads of sorts in 2023. Device and browser blocking, as well as government privacy changes, are curtailing unique user reach on some of the well-known advertising...
View ArticleAdobe Continues AI Push With Latest Generative Image Tool
Adobe, one of the world's largest creative software providers, has made its intentions clear its by integrating artificial intelligence into its products in recent months. Now it's adding another...
View ArticleWhat Marketers Can Learn From the Rise in AAPI Cultural Appreciation
In the past few years, the entertainment spotlight has turned to the AAPI community, and momentum is continuing to build for Asian-centric stories, films, music and entertainment. We have seen...
View ArticleTo Get Airbnb’s Strategy Right, the Brand Had to Acknowledge What Was Wrong
When a traveler rents a room from a host who's not only present, but prepares the occasional meal and offers tips and guidance in an unfamiliar location, an Airbnb functions more like a bed and...
View ArticleVMLY&R CEO Jon Cook Had His Own ‘Damar Hamlin Moment.’ This Is His...
There's a worn-out advertising cliche that probably makes you shudder. You know the one: Advertising is all about finding the right consumer at the right time in the right place. When VMLY&R CEO...
View ArticleA T-Rex Appears in the Moab Desert As Apple TV+ Hypes Prehistoric Planet
Apple TV+'s Prehistoric Planet uses visual effects and the latest paleontology research to show viewers how dinosaurs lived 66 million years ago. The streaming service took the same art meets science...
View ArticleHere’s What It’s Like to Win a Cannes Lion
The 2023 Cannes Lions International Festival of Creativity is fast approaching. The festival, which has been running since 1954, has long championed global creative excellence. But over the years, the...
View ArticleKroger to Add Digital Smart Screens to 500 U.S. Stores
To enhance its in-store shopping experience, grocery chain Kroger partnered with tech company Cooler Screens to bring digital smart screens to 500 of its stores across the U.S. These screens will...
View ArticleBacardi Incorporates AR in Its ‘Do What Moves You’ Summer Campaign
Bacardi is encouraging people to make the most of the upcoming summer season through its "Do What Moves You" campaign, kicking off in June. The campaign will launch June 8 with a Bacardi x Stadium...
View ArticleThe Great Fail: How FTX Went From Irresistible to Criminal
FTX once touted itself as the cryptocurrency trading platform to revolutionize the industry with its founder Sam Bankman-Fried at the helm. This once-promising company was on a path to decentralize and...
View ArticleLeslie Barrett Named President of Goodby Silverstein & Partners
Goodby Silverstein & Partners (GS&P) has named managing partner Leslie Barrett as its next president, only the third person to hold the post over the past 30 years. Barrett takes over the role...
View ArticleMarketers Lukewarm on Meta’s Twitter Clone App
Marketer response to Meta reportedly building its own decentralized Twitter clone app this summer is tepid, three industry leads told Adweek. That's mostly due to questions circling around the...
View ArticleCategorizing Attention Tracking Partners: What Marketers Need to Know About...
The ad industry is now brimming with vendors claiming they can track and measure ad viewers' attention. Hungry to strike partnerships with agencies and their clients, these vendors want to prove that...
View ArticleMeow Wolf Taps Into ’90s Mall Culture to Hype Its New Exhibit
A typical American mall scene--circa the 1990s--gets a trippy makeover where aliens mingle with shoppers and mannequins come to life, stores have sardonic names like "Earholes" and mall walkers form a...
View ArticleAmazon Prime’s Sweet Ads Tell Stories of a Breakup and an Aspiring Chef
Amazon Prime offers a range of services to subscribers, including expedited free delivery and the ability to stream shows and movies on Prime Video. Wieden+Kennedy London is spotlighting just how...
View ArticleCold Coffee STōK and Betty Buzz Join Wrexham AFC’s Fairytale Rise as Sponsors
Newly promoted to the English Soccer League, Wrexham AFC has announced two new sponsors, with owners Rob McElhenney and Ryan Reynolds releasing a typically self-deprecating ad to welcome ST?K Cold Brew...
View ArticleHow to Keep Your Marketing All-Stars Happy
People build companies. Period. No matter how great your product or service is, the talent you hire and retain will always make or break your success. Your marketing talent in particular is crucial to...
View ArticleSnapchat Celebrates Beauty Brands With New AR Lenses
Snap is celebrating the power of Snapchat's beauty community by highlighting two new AR lenses released by beauty brands Supergoop and OPI. The Supergoop Lipshade Lens promotes the launch of the...
View ArticleLet’s Talk About Brand Podcast: Branding Your Offer With Janine Coombes
Presumably, your brand is supporting an actual business, and that business has offerings, whether it be products or services. But what are those offerings? How do you make sure that they are supporting...
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