Let’s Talk About Brand Podcast: Branding and Surrender With Kute Blackson
So much of personal branding involves getting out of our own way. Silencing the doubting voices within us and around us so that we can forge our own path. Surrendering to the greater reality of who we...
View ArticleIkea’s Iconic Blue Bag Is the Gift That Keeps on Giving in Enchanting New Ad...
For some diehard Ikea customers, a trip to the store is already considered a magical experience. But in times of economic uncertainty, the home furnishings retailer wants to drive home the point that...
View ArticleW+K Produced Documentary Angel Applicant Wins Top Prize at SXSW
Ken A. Meyer began working at Wieden+Kennedy in Portland, Ore. in 2002, two years after being diagnosed with systemic scleroderma, a life threatening autoimmune disorder that thickens and hardens the...
View ArticleThis Restaurant Brand Hijacked TikTokers’ Accounts to Remind Gen Z to Connect...
A reminder to reconnect with older relatives IRL might be especially timely for generations raised with easy internet access. Social media can be a good way to stay in touch with family when they're...
View ArticleThe Unique CEO-CMO Collaboration Between Exos’ Sarah Robb O’Hagan and Liz Austin
From her early days, Sarah Robb O'Hagan has been a trailblazer in the world of marketing. Before she took the helm at brands like Equinox and Gatorade, she rose through the ranks in marketing, working...
View ArticleThese Hardworking Beavers Star in ‘World’s Best Whisky Ad’
Ahead of World Whisky Day on May 20, global marketing effectiveness and research company System1 has found what it claims is "the world's best whisky ad"--a recent campaign from Whyte & Mackay...
View ArticleRita Ferro on Pulling Off Disney’s Upfront Event Without Jimmy Kimmel
As upfront week winds down, Adweek is sitting down for postmortems with all the presenting ad sales chiefs, including NBCUniversal's Mark Marshall, Fox's Marianne Gambelli and TelevisaUnivision's Donna...
View ArticleExclusive: WNBA Stars Don’t Need to Search for Style in New Google Campaign
Basketball stars and fashion go hand-in-hand, and ahead of tonight's WNBA season tip-off, Google debuted a new campaign showcasing new ways to search as players show off their "tunnel fits." A...
View ArticleThe Most Memorable Moments of 2023’s Upfront Week
Upfront week has finally wrapped, and it's clear the Writers Guild of America strike had a significant impact on almost every presentation. Though the star power was slightly dimmer this year, with...
View ArticleDisney Enhances Wonder of Friendship Exhibition With Augmented Reality
As part of its Disney100 celebration, Disney launched Wonder of Friendship: The Experience, a pop-up exhibition with interactive areas themed after classic Disney films and character friendships....
View ArticleThe Austin Parks Foundation Is Cultivating Community One Space at a Time
Over the last few years, outdoor spaces have become extensions of our homes. What many don't know is how our community parks stay clean, host events and why they partner with festivals. The Austin...
View ArticleChampions of Change: Growing Women’s Sports Coverage With Togethxr’s Jessica...
When soccer superstar Alex Morgan called Jessica Robertson in 2019, she instantly picked up the phone. In 2021, Robertson and Morgan--alongside swimmer Simone Manuel, snowboarder Chloe Kim and WNBA...
View ArticleBBDO Canada, FCB New York and Apple London Win Big at The One Show
Creative Week ended with a flurry of awards at The One Show 2023 in New York, with Apple London, BBDO Canada and FCB New York bringing in big wins. Apple had a huge night at the 50th anniversary...
View ArticlePay to Play: Focus Turns to How Platform Verification Subscriptions Impact Reach
As the popularity of platforms like TikTok and Instagram grow, people are getting discovered faster and entering influencer status sooner. With Instagram parent Meta and Twitter both recently rolling...
View ArticleMeta Sells Giphy to Shutterstock in $53 Million Deal
Stock media provider Shutterstock is set to acquire Giphy from Meta in a deal worth $53 million. The deal followed the UK's Competitions and Markets Authority ruling that Meta breached competition law...
View ArticleHuggies’ Body Positive Campaign Celebrates Diverse Baby Bums
Huggies, stoking body positivity at the earliest life stages, has launched a music-driven ad campaign that showcases baby bums of all shapes and sizes, with an original earworm song as the soundtrack,...
View ArticleWhitney Cummings Gives New Meaning to Plastic Surgery in Liquid Death Campaign
Whitney Cummings is a Hollywood multi-hyphenate, with acting, writing, stand-up comedy, podcasting and producing on her resume. And she's added a new skill recently as a "board-certified plastic...
View ArticleGoogle Introduces Chatbot, Other Generative AI Creation Tools for Marketers
Artificial intelligence has been fundamental to Google's advertising for decades, but often in ways imperceptible to marketers. At its annual marketing conference today, Google Marketing Live, the...
View ArticleMavely Is Here to Empower the Everyday Influencer
As a content creator, it can be difficult to find the right platform to connect with brands that align with your niche. In addition, it's important to have the necessary tools to ensure success in...
View ArticleThe Promise and Perils of Adland Taking Climate Action
After decades of working on sustainability with heavy industries, I've had the pleasure of taking a deep dive into the advertising sector over the past 18 months. While I was initially surprised that...
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