Serena Williams Brings Al Pacino’s Pep Talk to the Big Game
French cognac brand R?my Martin made its Super Bowl debut with a familiar speech championing teamwork and small steps toward progress. The 60-second spot, which was created in partnership with Fred...
View ArticleThe Fast X Trailer Furiously Takes Over the Super Bowl
This year's Super Bowl is all about family. However, that has nothing to do with brothers Travis Kelce of the Chiefs and Jason Kelce of the Eagles squaring off in the Big Game. During a 60-second spot...
View ArticleAdweek’s Instant Reviews of the 2023 Super Bowl Ads: First Half and Halftime
Adweek editors are sharing their thoughts on all of the ads airing during Super Bowl 57. Here are the spots that aired during the first half of the game through halftime. Dunkin' DUNKIN' | Turning Ben...
View ArticleRoblox Will Ban All Advertising Aimed at Children Under 13 With New Standards
Roblox will no longer allow advertisements aimed at children under 13 as part of a set of standards the company is rolling out to more clearly define and govern promotions placed by developers within...
View ArticleDove’s Latest Campaign Turns Its Back on TikTok’s Bold Glamour Filter
TikTok's new Bold Glamour filter has been downloaded more than 16 million times since it launched last month. Dove is taking a stand against it and the unrealistic beauty standards it perpetuates in an...
View ArticleVice Media’s New Co-CEOs Vow to Stay the Course
The new chief executive officers of Vice Media, Bruce Dixon and Hozefa Lokhandwala, laid out their commercial strategy for the embattled company in an interview Tuesday, offering a vision largely...
View ArticleWomen’s March Madness on the Move With New Campaign and ESPN Ad Sales Sellout
Ahead of Wednesday night's official March Madness tip-off beginning with the First Four, ESPN unveiled the next phase of its "That's Our Move" season-long campaign for women's basketball. Following a...
View ArticleCoors Light Taps Dick Vitale as the ‘Ambassador of Chill’ With Limited...
College basketball fans are well acquainted with the lead-in to spring and all the chaos it can bring. With the NCAA's March Madness tournaments taking off and the heat of competition on the rise, game...
View ArticleMagnolia Bakery Takes Flight With Monos for Limited Edition Luggage Collection
Magnolia Bakery has had such a presence in popular culture over the past couple of decades that it has inspired actual trips to the Big Apple just for a taste of its famed treats. If you're the kind of...
View ArticleTimberland Honors Hip-Hop Trailblazers Who Made Blue Collar Boots Cool
Every brand is tempted to create its own version of Timberland's new tagline, "This Is Not a Boot." Whether that lives on a billboard ad or in a brand purpose statement from their CMO, marketers want...
View ArticleAt SXSW, Brands and Activists Chart a More Sustainable Path Forward
Sustainability and environmental issues have been a part of South by Southwest's focus for more than a decade--and this year was no different, with brands like Ben & Jerry's, Patagonia and Slack...
View ArticleAdweek Creator Visionary Awards 2023: Call for Nominations
Get ready to log in: Adweek's Creator Visionary Awards are back for a third year. Over the years, social media has evolved beyond basic communication to become an all-encompassing necessity for...
View ArticleBank Collapse Causes Ripple Effects Across the Digital Advertising Industry
Silicon Valley Bank's collapse has destabilized the publishers, ad-tech firms and advertisers intertwined with the tech-focused bank. In the days since, unaffected companies have been serving as...
View ArticleAT&T’s Lily Hams It Up With NCAA Stars—Past and Present—in March Madness Ad...
As one of the NCAA's "Corporate Champions," AT&T is typically granted carte blanche to have year-round activation presence at all its championship games. It comes as no surprise that the tech and...
View ArticleAxe and Lil Baby’s Foray Into Fine Fragrances Passes Gen Z’s Smell Test
The partnership between Axe and Lil Baby already had the sweet smell of success, given the rapper's open affection toward the brand prior to his stratospheric rise. But the duo's latest campaign--by...
View ArticleAdvertisers Get Ahead of Potential Privacy Hiccups in Data Clean Rooms
For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data within them is automatically privacy safe. While there haven't (yet) been...
View ArticleBloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth
The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its chief revenue officer, Adweek can exclusively report. Cook fills a role left vacant since 2019,...
View ArticleKumail Nanjiani Pops Into Real Dirty Scenes to Tell People They’re ‘Gonna...
Actor Kumail Nanjiani inserts himself into a series of moments where people are dealing with serious messes to remind them, with his signature dry wit, that they're "gonna need more Tide." The campaign...
View ArticleHow Large Platforms Can Elevate Marginalized Voices in Culture and Sports
A sporting event is nothing without snacks like our favorite sodas and chips. But the truth is, our favorite snack brands are doing even more behind the scenes than most of us are aware of, especially...
View ArticleEIBWC Podcast: Behind the Music With Creator and Artist Spartakus
In this episode of Everything is Better With Creators, we're joined by creator, artist and TV host, Spartakus. With an incredible origin story, starting as a young queer Black child watching Lady Gaga...
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