General Mills’ Creative Lead Is Out Amid Contentious Review
General Mills' creative lead has left the company while it is in the middle of a creative review. Bill Roden, director of creative and marketing services, has left General Mills and is pursuing an...
View ArticleTillamook’s Ads Slammed ‘Big Food.’ Now a Lawsuit Says It Uses Industrial...
The Animal Legal Defense Fund has brought a class-action lawsuit against Oregon dairy company Tillamook, alleging that the company engaged in deceptive marketing practices by conveying its products as...
View ArticleThe 3 Pillars of Successful Digital Transformation Focus on Strategy and Data...
Massive digital disruption over the last decade has caused many brands to seek a digital transformation strategy, even though management teams struggle to define the term. As co-leaders of a digital...
View ArticleKia’s Super Bowl Ad Is Relatable Despite Larger-Than-Life Stunts
This year Kia's shying away from the emotional, purpose-driven ads it's focused on recently in favor of lighthearted, relatable content spotlighting its Telluride X-Pro SUV. "Binky Dad," created with...
View ArticleScrubs Stars Join John Travolta for Another Musical in T-Mobile’s Super Bowl Ad
T-Mobile is hosting a musical Scrubs reunion again for this year's Super Bowl--this time with a special guest appearance from John Travolta. The carrier will run a minutelong ad in the fourth quarter...
View ArticleJennifer Coolidge Is Bringing TikTok-Famous Primer to Prime Time in the Super...
E.l.f never thought it would promote its primer as the perfect skin-smoothing product for dolphin wannabes, but when the adored star of The White Lotus tells Access Hollywood that she dreams of growing...
View ArticleSquarespace’s ‘Singularity’ Super Bowl Spot Showcases Strategic Simplicity
Squarespace is celebrating 20 years in business by honoring Anthony Casalena's original elevator pitch. In 2003, the founder and CEO presented an era of dynamic digital development with a comfortingly...
View ArticleWhat the Data Tells Us About Making a Great Super Bowl Ad
Super Bowl ads are some of the most watched and talked-about marketing in the world. Every year, more than 100 million people tune in to watch athletes in their prime square off on the gridiron--and...
View ArticleNatasha Lyonne’s Poker Face Is on Display in Peacock’s Super Bowl Ad
One year after Peacock broadcast Super Bowl 56, the streaming service is back in the Big Game. A 30-second spot highlighting new hit series Poker Face, starring Natasha Lyonne, is set to air during the...
View ArticleMarketers Need to Fight the Ways Colorism Shows Up in Our Industry
Colorism still permeates so much of what we do in the marketing ecosystem. From who we cast to the products we create, many marketers knowingly or unknowingly cling to the white standards of beauty:...
View ArticleTo Dine For Podcast: Chef and Author Jacques Pépin
On this week's episode of To Dine For, host Kate Sullivan welcomes Jacques P?pin, one of the world's most iconic and beloved chefs who has changed the way Americans cook and eat. Originally from...
View ArticleAd-Tech Firm EMX, Behind on Publisher Payments, Files for Bankruptcy
The ad-tech vendor EMX, along with its parent company Big Village, filed for bankruptcy Wednesday evening in the state of Delaware, the latest chapter in a long saga of financial challenges facing the...
View ArticleWhat’s the Carbon Footprint of a Super Bowl Ad?
Super Bowl ads are where brands tend to pull out all the stops--factors like A-list celebrities, sexy locations and new product launches all combine to create what marketers hope will make their ad the...
View ArticleRam Equates EV Fears With Erectile Dysfunction in Super Bowl Ad
For the latest Super Bowl 57 advertising news--who's in, who's out, teasers, full ads and more--check out Adweek's Super Bowl 2023 Ad Tracker and the rest of our stories here. And join us on the...
View ArticleAnimals Electric Slide Their Way Into Jeep’s Super Bowl Ad
For the latest Super Bowl 57 advertising news--who's in, who's out, teasers, full ads and more--check out Adweek's Super Bowl 2023 Ad Tracker and the rest of our stories here. And join us on the...
View ArticleDisney Celebrates 100th Anniversary in Surprise Super Bowl Spot
The Force is strong with Disney's Super Bowl 57 commercial. On Sunday, prior to the matchup between the Kansas City Chiefs and the Philadelphia Eagles, Disney debuted a surprise Super Bowl 57 ad in...
View ArticleComcast Xfinity Hopes to Stick the (Moon) Landing in Super Bowl Spot
In one small step for mankind but a giant step for the internet, Comcast Xfinity is back in the Super Bowl with a 30-second spot that recreates the iconic Apollo 11 moon landing. The commercial is...
View Article‘He Gets Us’ Is Bringing Jesus to the Super Bowl. Can It Convert Viewers to...
Amid all the celebrity-filled brand spots, blockbuster movie trailers and beer ads, He Gets Us--a campaign to reintroduce Christianity to viewers--is a bit of an outlier. Rather than selling a brand or...
View ArticleHip-Hop Power Couple Cardi B and Offset Star in McDonald’s Super Bowl Pregame...
A pioneer in celebrity-branded meals, McDonald's is adding a dash of romance and a hip-hop power couple to its long line of menu collaborations, timed to coincide with Valentine's Day. And the chain...
View ArticleBen Affleck Works the Drive-Thru Window for Dunkin’s Super Bowl Spot
Jennifer Lopez is a dancer, singer, actress, entrepreneur, multimillionaire and Adweek Brand Visionary with the talent to still read like someone who occasionally has to drag her loafing...
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