Agencies and Designers Aren’t Thrilled With New York’s Redesigned License...
The state of New York is putting the future of its license plate in the hands of its own residents. Gov. Andrew M. Cuomo recently announced his plans to let New Yorkers choose what the state's next...
View ArticleBlueFocus and Legacy Combine to Form Blue Impact
Chinese data technology company BlueFocus and Legacy Acquisition Corp. have combined to form a new holding company called Blue Impact. Legacy provided around $300 million as part of the deal and adds...
View ArticleXfinity Filmed an Ad at Ferris Bueller’s House, but It’s Not the Principal...
When last we saw someone trying to sneak into Ferris Bueller's house, it was Principal Ed Rooney hoping to prove that the high school rapscallion was faking his illness to take a day off from school....
View ArticleWhy Facebook’s FTC Fine Is a Positive for the Digital Ad World
The FTC fined Facebook $5 billion for various privacy violations in July. After two years of privacy pushback, multiple scandals and public outcry, the social media behemoth is finally being held...
View ArticleDisney and Target’s Partnership Comes Just in Time for the Holiday Season
With $12 billion in annual toy sales at stake, Target is looking to take ownership of the category with a new Disney partnership. At D23 expo, Disney's bi-annual three-day event celebrating, well,...
View ArticleDisney+ Customers Get a Steep Discount if They Sign Up Now
Disney has kicked off the marketing campaign for its highly anticipated streaming service Disney+ with a steeply discounted offer to lock in subscribers for the next three years. Until Sept. 2, members...
View ArticleThese McDonald’s Egg McMuffin Videos Might Be the Most Satisfying Ads Ever Made
When McDonald's all-day breakfast menu launched in France, the brand could have focused all its marketing efforts on convenience or craving or any number of other traditional approaches. Instead,...
View ArticleWavemaker Retains $60 Million Chevron Global Media Account
WPP's Wavemaker has retained global media agency of record responsibilities for Chevron. "Chevron has extended its global strategic media and buying services partnership with Wavemaker for another...
View ArticleThis Former Ogilvy and Fallon Exec Is Starting a Recruiting Practice in Los...
Former Ogilvy and Fallon executive Mandana Mellano is opening a boutique talent and recruiting practice in Los Angeles. To take on traditional recruiting in the current age of marketing disruption,...
View ArticlePopeyes Sells Out of Chicken Sandwiches, Putting Its Newfound Popularity at Risk
Just as the emaciated steed of Famine follows closely behind the red stallion of War, so too are we now entering the next phase of the Chicken Sandwichpocalypse. Popeyes today announced that it has...
View ArticleTwitter’s Ad Network Is Waging a War Against Anatomy
Twitter has let media buyers promote iffy content, including state-sponsored propaganda, overt white supremacy and obvious scams, in the past, but clinical references to women's bodies apparently won't...
View ArticleDoritos Flexes Its Iconic Status By Dropping Its Name and Logo From Newest Ad...
Cord-cutting, ad blockers and incognito browsers are just some of the ways younger audiences are avoiding advertisements. As marketers look for new ways to get their brand names and logos in front of...
View ArticleKFC Sold Out of Its Meatless Chicken Nuggets and Wings in 5 Hours
It only took a few hours on Tuesday for KFC to answer the question, "Will people buy chicken-free chicken?" Yes, yes they will. The one franchise in the Atlanta area that launched the faux-meat Beyond...
View ArticleHow Mobile Fraud Is Stealing a Large Portion of Your Ad Spend
Mobile fraudsters are impressively stealing your ad budget, and you likely don't even know it. These grifters have evolved their trade faster than prevention capabilities can keep up and have turned ad...
View ArticleCan Brands Bring Real Sustainability to the Travel Industry?
When Virgin Voyage's first ship, The Scarlet Lady, sets sail next spring, it will be without any single-use plastics onboard. That includes water bottles, straws and to-go coffee cups. On the Virgin...
View ArticleLeave Your Mark on Bombay Sapphire’s Crowdsourced Art Project by Guiding a...
Does the future of creativity belong to humans or robots? Perhaps the answer is both. Bombay Sapphire, the Bacardi-owned gin brand, today launched a crowdsourced canvas painted in real time by...
View ArticleHow Ring Is Turning Law Enforcement into a ‘Publicly Financed Sales Arm’
Amazon's video doorbell Ring has quietly partnered with more than 400 U.S. police forces, according to a new report from the Washington Post. Police and sheriffs' departments in cities like Chicago,...
View ArticleDentsu’s iProspect Acquires DTC Marketing Agency MuteSix
MuteSix, a Los Angeles agency that specializes in direct-to-consumer marketing, is joining Dentsu Aegis Network's iProspect. The 4-year-old shop brings expertise in social media and performance...
View ArticleTarget’s Tariff Strategy Might Haunt the Retailer
Target told its suppliers they'll have to foot the bill for any additional costs related to tariffs on goods from China, because it has no intent to raise the prices it charges customers. A Target...
View ArticleChobani Promotes CMO to President, the Latest Boost for Top Marketers
Top-level marketers are seeing promotions to the highest offices in the C-suite, and Chobani is the latest brand to make such a move. Chobani announced today that after six years as CMO, Peter...
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