Don’t Look Now, but 146-Year-Old Levi’s Just Hired an Artificial Intelligence...
One factor Levi's has over all other jeans brands is heritage. Buy a pair of 501s, and you're essentially getting the rugged style first made for California gold-rush prospectors in 1873 and faithfully...
View ArticleThe Latest Tweets Option Is Now Here for Twitter Lite, Twitter for Windows...
Twitter extended the ability to toggle between top tweets and latest tweets to its slimmed-down Twitter Lite Android application, as well as Twitter for Windows and its mobile site. The social network...
View Article4 Necessary Components for Building an In-House Influencer Marketing Team
As influencer marketing has become an essential aspect of most companies' marketing programs, it's natural that many are considering building out a specific team dedicated to influencer collaborations....
View ArticleDespite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually...
On Feb. 20, 18-year-old basketball phenom Zion Williamson blew out his Nike PG 2.5 shoes during Duke's game against UNC, sending him off the court with a knee injury. This single broken shoe may have...
View ArticleJussie Smollett Won’t Appear in This Season’s Final 2 Empire Episodes...
Empire actor Jussie Smollett has been removed from Empire's final two episodes of the season. The news comes one day after his arrest, following Chicago police claims that he staged the assault he...
View ArticleNike Is Using Instagram’s IGTV to Share the Stories of Four Female Athletes
Nike and its longtime content agency, Conscious Minds, unveiled the Fight for Your Dream campaign, marking their next series of documentary-style athlete profiles on IGTV, Instagram's long-form content...
View ArticlePeople of Color Need to Be Given a Chance to Succeed in Adland Rather Than...
It's been an interesting 25-plus years as a black man in Adland, a journey that's taken me around the world and brought me both to the agency- and client-sides of the business. I suppose I could sum up...
View ArticleThese 3 Challenger Brands Have a Bigger Purpose Than Just Profits and Growth
In today's advertising and marketing landscape, there's no shortage of brands taking a stand for something bigger than the bottom line. For some, like Patagonia or Nike, those messages become iconic...
View ArticlePlexo Capital Partner Lo Toney on Why VCs Shouldn’t Treat CPG Brands Like...
As retail disruption increasingly pushes the consumer-packaged goods industry into direct-to-consumer and ecommerce channels, new brands in the space are looking more and more like tech startups....
View ArticleThis NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of...
Some of the most compelling new story formats like virtual reality and immersive theater aren't always the most easily accessible. They're expensive, they require a lot of space, or they're complicated...
View ArticleBMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was...
An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her...
View ArticleCan YouTube Ever Be Completely Safe for Advertisers?
This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again...
View Article3 Ways to Come Up With a Great Idea Without Overthinking It
When Dan Wieden hired me almost 16 years ago, I was excited and terrified. As a junior copywriter working at a small unknown agency in Salt Lake City, I used to carry around a little piece of paper in...
View ArticleJay Inslee Was the Climate Change Candidate. Did His Campaign Brand...
In a field of two dozen Democratic candidates for president, there's naturally going to be a single-issue candidate or two. Until this week, one of them was Washington Governor Jay Inslee, running on...
View ArticleWhy Popeyes Is Positioned to Be the Next Great Brand Marketer
It's been called the chicken sandwich war of 2019, but this week's fast feud was just the opening battle. Popeyes, a nearly 50-year-old fried chicken chain generally known both for its good food and...
View ArticleUS Tennis Association Serves Gender Gap Truths in Women’s Equality Day Ad
When the U.S. women's national soccer team raised awareness of the gender pay gap in professional sports earlier this year, they were following in the footsteps of another pioneering athlete who's...
View Article75% of Estée Lauder’s Marketing Budget Is Going to Influencers
Est?e Lauder is betting big when it comes to influencers: The beauty giant is spending 75% of its marketing budget on influencer marketing. This statistic was revealed by president and CEO Fabrizio...
View ArticleFacebook Again Tries to Clarify When It First Knew About Cambridge Analytica
Facebook ramped up the semantics in its latest attempt to address its long-simmering Cambridge Analytica scandal. Vice president and deputy general counsel Paul Grewal said in a Newsroom post Friday...
View ArticleAfter a Nearly 30-Year Advertising Hiatus, Dum Dum Lollipops Are Back
You don't have to go far to find a Dum Dum lollipop. They're often up for grabs at doctor's offices, hair salons and the like, waiting for adults and kids alike to rummage through for their favorite...
View ArticleGoogle Removed 210 YouTube Channels for Coordinated Activity Related to Hong...
YouTube got caught in the China-Hong Kong fray from earlier this week, as parent company Google revealed that it disabled 210 channels on the video site. Shane Huntley of Google Security's Threat...
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