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Why Popeyes Is Positioned to Be the Next Great Brand Marketer

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It's been called the chicken sandwich war of 2019, but this week's fast feud was just the opening battle. Popeyes, a nearly 50-year-old fried chicken chain generally known both for its good food and spotty service, has long lagged behind global leader KFC in terms of size and behind Chick-fil-A in terms of customer experience....

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