Fox Wins TV Season in 18-49 Demo, CBS Continues As No. 1 in Total Viewers
With upfronts week over, CBS is ending the 2022-2023 television season on top, finishing as the most-watched broadcast network for the 15th consecutive year. The broadcaster announced on Thursday that...
View ArticleThese Are the 2023 Winners of D&AD’s Most Coveted Pencils
D&AD has awarded its top honor of a Black Pencil to two pieces of creative work: a music video from Pharrell, 21 Savage and Tyler, the Creator; and a device that turns the heartbeats of children...
View ArticleColumbia Sportswear Is a Case Study in How to Expand Your Customer Base
Very little about our world exists as it did in 2019. For a company like Columbia Sportswear, that year may as well exist in a different century. In the lobby of Columbia's headquarters at its campus...
View ArticleProgrammatic Advertising Comes to the New York Subway
Buying ads on the New York City subway is moving into the digital age. In recent years, ads on the Metropolitan Transportation Authority's trains and platforms have helped grow digitally native...
View ArticleDiablo IV Characters Beg for Salvation in Dark Film by Oscar-Winning Director...
Players of Blizzard Entertainment's Diablo IV take on the role of a powerful hero who must save the world of Sanctuary from demons led by Lilith, the queen of hatred. A launch film from creative agency...
View ArticleCar Maintenance Brand Feu Vert’s Mascot Turns Avenger (Almost)
Vehicle maintenance brand Feu Vert has turned its faithful brand mascot Ramses into an action hero--or at least that's the potential pitch for its latest ad campaign. The company, which claims to...
View ArticleHow WBD Leveraged the NBA to Drive Record Revenue in First Stanley Cup Finals
In Warner Bros. Discovery's first year hosting the NHL Stanley Cup Finals, the company leveraged the power of the league and the NBA to help drive record ratings and revenue. The company and...
View ArticleThese Brands Are Still Flying the Rainbow Flag for Pride Month
It's not just you--there are definitely fewer rainbow company logos on social media this year. Pride Month is kicking off under a pall, as the rights and freedoms of LGBTQ+ communities are under attack...
View ArticleParamount Pictures Uses AR to Promote Transformers: Rise of the Beasts
Ahead of the release of Transformers: Rise of the Beasts in theaters June 9, Paramount Pictures partnered with Snapchat to release an augmented reality lens that allows people to transform their...
View ArticleCruel Summer’s Y2K-Focused Marketing Campaign Is Anything But a ‘Fatal Error’
For Cruel Summer's Season 2 marketing campaign, the mystery series is bringing YA to Y2K. Season 1 of the teen anthology series wove together three different timelines from the mid-1990s, with a...
View ArticleFros-T-Pain Wants to ‘Buy U a Frosty’ at Wendy’s
When T-Pain's "Buy U a Drank" was released in 2007, it quickly dominated Billboard's Hot 100 chart in the U.S., effectively making him a household name. Today, he is revisiting the single that made him...
View ArticleGoDaddy’s Fara Howard on Helping Entrepreneurs Build Their Future
Having served as CMO for four years, Fara Howard has seen many versions of GoDaddy. Howard's scope is broad, as she oversees several functions to help entrepreneurs build their own future through...
View ArticleEIBWC Podcast: Breaking Barriers to Ivy-League Education
Education is a fundamental human right, but it's not always easy for everyone to access. The high cost of education, lack of resources and socio-economic factors can make it difficult for some students...
View ArticleThe Art of the Dance With Jaeden Gomez
When it comes to dance trends, you can find them on TikTok. Many creators turn to the platform hoping to go viral, while others do unintentionally. That's exactly what happened to creator Jaeden Gomez...
View ArticleHow Delta Cooked Up a Storm in the Top Chef: World All Stars Penultimate Episode
What do Paris, Delta Air Lines, gymnastics gold medalist Suni Lee and the humble button mushroom have in common? They all took a starring role in the penultimate episode of Top Chef: World All Stars....
View ArticleIn Visible’s Fun, 70s-Themed Gameshow Pride Campaign, Everybody Wins
In the wake of fumbled executions by several heavyweight brands that will become textbook examples of performative marketing, Pride month was off to a rocky start. Thankfully, Visible Wireless' new...
View ArticleMetaverse Marketing Podcast: Marketing for the Future With Gary Vaynerchuk
In this special bonus episode, Cathy sits down with Gary Vaynerchuk, serial entrepreneur and chairman of VaynerX. During the conversation, they discuss everything from the metaverse, Web3, AI and...
View ArticleIn U.S. Open Campaign Starring Jason Bateman and Will Arnett, Nothing Is Par...
With the U.S. Open taking place in Los Angeles for the first time in 75 years, NBC Sports is leaning into Hollywood's star power. The company teamed up with Jason Bateman and Will Arnett for a series...
View ArticleAdnatomy: How Crown Royal Turned to Canada and Dave Grohl for a Hit Super...
On advertising's biggest stage of the Super Bowl, it takes a higher level of creativity to stand out. That is why Diageo whisky brand Crown Royal decided to take a risk, by using its spot during a...
View ArticleMcDonald’s Is Celebrating Grimace’s Birthday—And Everyone’s Invited
McDonald's is celebrating the birthday of its furry purple mascot Grimace with an epic party. The nostalgia-fueled campaign by agency Wieden+Kennedy New York features limited-edition products, a TV...
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