The Marketing Geniuses Behind Burger King and Anheuser-Busch Reveal Their...
It's rare to hear unguarded conversations between two of the industry's leading CMOs. How often do major marketers truly let loose during press interviews or run-of-the-mill conference panels? That's...
View ArticleOnce the Brand of Bros, Dollar Shave Club Is Now Aiming to Conquer the...
Could Dollar Shave Club, the former disruptor known for its budget-friendly razors and renegade marketing tactics, be the next big men's wellness brand? That's the vision the company's been pursuing...
View ArticleTake a Tour of Target’s Redesigned Store of the Future
Stop us if you've heard this one before, but traditional retail businesses have encountered their share of hurdles in recent years (like declining sales and rising digital competitors). As ecommerce...
View ArticleEditors’ Letter: Our Coverage of Brands Has Never Been More Interesting, or...
The original Brandweek magazine rolled into Adweek years ago, but the name has endured in many readers' minds. Today it's back, reimagined for 2018. Executives convening in Palm Springs, Calif., for...
View ArticleHow Away Shook Up the Sleepy Luggage Market With a Simple, Colorful Carry-On
Jen Rubio remembers the first time she saw a piece of Away luggage out in the world. It was February 2016, and Rubio--who founded the company with fellow Warby Parker alum Steph Korey the year...
View ArticleFacebook Extended Its Ad Breaks Video Monetization Options to More Languages...
Facebook announced Monday that its Ad Breaks monetization options for video publishers creators are now available in five new languages and 21 new countries. Ad Breaks are available to pages that...
View ArticleWhy Weight Watchers Is Shedding the Baggage of an Old Name
Earlier this year, DJ Khaled turned heads by publicly joining Weight Watchers and dropping 26 pounds. But when he talked to the New York Post's Page Six, he was adamant about the wording of his...
View ArticleRobert Greenblatt Exits as NBC Entertainment Chief; George Cheeks and Paul...
Very few TV execs get the chance to go out on top, but that is what NBC Entertainment chairman Robert Greenblatt has decided to do. He's stepping down after seven years at the network, where he took...
View ArticleGun Control Activists Hope This Startling Statue Will Help Drive Change on...
Across the country, a statue of a panic-stricken girl hiding under her school desk has been startling viewers with its visceral portrayal of the impact of gun violence. And its creators hope the work...
View ArticleChipotle Keeps It ‘Real’ With New Campaign and Social Effort Highlighting All...
Chipotle wants the public to know it has moved on--and that thyme makes everything just a little more delicious. The chain, which has spent the past three-plus years proving to investors it could...
View ArticleSnapchat Is Partnering With Amazon to Test a Visual Search Tool
Snapchat is rolling out a new tool to let users identify objects in real life and then buy them on Amazon. The companies are announcing a partnership for a "visual search" feature, which will let users...
View ArticleIn New Campaign, Levi’s Becomes the Latest Brand to Urge Americans to Vote
Levi's has joined a growing list of brands launching campaigns that encourage participation in the upcoming U.S. midterm elections. The company kicked off a campaign ahead of National Voter...
View ArticleRobert Greenblatt’s Parting Thoughts on NBC, This Is Us and Rescuing Brooklyn...
Last month, as NBC Entertainment chairman Robert Greenblatt spoke with Adweek about his plans for the new TV season, he talked about what he thought NBC's toughest challenge would be this fall: "Just...
View ArticleWunderman Acquires Majority Stake in Marketing Technology Performance Company...
WPP global digital agency Wunderman has acquired a majority stake in marketing technology performance company Emark, strengthening the agency's Salesforce practice. "We have been following Emark's...
View ArticleIHOP Created a Pumpkin Pancake Beer, Literally Infused With Buttermilk...
Let's take a quick look at IHOP's year so far. It changed the name to IHOb (temporarily) to promote its burgers, and panic ensued. However, by all accounts, it worked pretty well--or not, depending on...
View ArticleAT&T Unveils Xandr, Its Newly Rebranded Ad-Tech Unit
AT&T today announced the rebrand of its AdCo unit, unveiling Xandr at its inaugural Relevance Conference in Santa Barbara, Calif. Xandr will house all of the telco's data-led offerings, including...
View ArticleShopping for a Voice Assistant Becomes a Nightmare Hellscape in This Ad for...
Digital home assistants come in all sorts of shapes and formats these days, from sleek and compact to maniacal and murderous. OK, not really--or maybe not yet--but one robotics company does worry that...
View ArticleLinkedIn Lit Up the Next Stage of Its ‘In It Together’ Campaign With an Emmy...
LinkedIn continued its strategy of using major awards shows as launching pads for its campaigns. The third phase of LinkedIn's In It Together integrated marketing campaign kicked off with television...
View ArticleHBO’s All-Star Cast Quietly Urges Americans to Vote in a Powerful Spot
Celebrities have donned black for Time's Up, marched on the White House advocating for women's rights and gun reform, and ultimately have been the face and driving force behind social change across...
View ArticleInstagram Co-Founders Abruptly Depart, Leaving the Company’s Path Forward...
Instagram co-founders Kevin Systrom and Mike Krieger abruptly departed the company Monday night, leaving the future of the Facebook-owned app uncertain. In a statement, Systrom, Instagram's CEO, wrote...
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