HSBC Awards Global Media Business to Omnicom’s PHD
PHD has won the global media business of banking giant HSBC after a competitive review, according to two parties with direct knowledge of the matter. The client, which is currently Europe's largest...
View ArticleInstagram Will Soon Allow Users to Mute Accounts Without Unfollowing Them
Instagram is testing a way for users to mute posts from accounts they follow without having to actually unfollow those accounts. The Facebook-owned photo- and video-sharing network said this...
View ArticlePaying Off Student Debt Is a Big Moment, So SoFi Surprised One Customer With...
Paying off student debt is an epic achievement, so financial company SoFi decided to give one newly debt-free customer a suitably epic celebration. SoFi surprised Candice with a huge "debt graduation"...
View ArticleThe Average Consumer Will Spend Nearly $500 at Retailers Over the Memorial...
Some good news for retailers: In addition to being a popular weekend for travel, Memorial Day weekend has also become one of the most popular shopping holidays of the year. That's according to research...
View ArticleHow Advertising Can Retain and Benefit From Its Introverts
When Madwell's co-founders decided to make their first vp-level appointments, they knew they were advancing two women for the roles. It was somehow both a big deal and not a big deal at all. But what...
View ArticleUM Hires Global Chief Financial Officer Away From WebMD
Universal McCann's new global chief financial officer is a familiar face. The agency brought Jason Rosenbaum back to take on the role, following around three and a half years at WebMD, where he served...
View ArticleComcast Confirms It’s Preparing a Fox Bid ‘Superior’ to Disney’s
CBS' skirmish with parent company National Amusements won't be the only eye-popping battle between major media companies this summer. This morning, Comcast confirmed an open secret: The company is...
View ArticleYouTube: Here’s How to Upload Full-Quality Videos
Did you know that when you upload a video using the YouTube mobile application, it may not upload at full quality? Depending on your device, you may need to change your YouTube settings to ensure that...
View ArticleRevlon Names Debra G. Perelman as First Female CEO
Revlon has named Debra G. Perelman, former COO, the company's first female CEO and president. Perelman is the daughter of billionaire Ronald O. Perelman, who owns 80 percent of Revlon through...
View ArticleJagermeister Is Giving Americans a Team to Root for After the U.S. Missed the...
When the United States men's soccer team failed to qualify for the 2018 World Cup, fans were pretty crushed. One group that took the news particularly hard? J?germeister. The German brand has close...
View ArticleAs TV Networks Begin Upfront Sales, Is There Such A Thing As Too Much Data?
Marketers spent nearly $72 billion on U.S. TV advertising in 2017, the vast majority of it planned and purchased based on traditional linear TV ratings. But it's no secret the ways in which Americans...
View ArticleTwitter Is Bringing Its Mobile Site, Twitter Lite and Twitter for Windows Up...
Twitter announced several updates to its mobile site, its Twitter Lite streamlined mobile application and Twitter for Windows, saying that it wanted "to provide more consistency across platforms." The...
View ArticleHow Data Will Come Into Play in OTT Advertising
We've reached a tipping point with the rise in cord-cutting and growing demand for premium video content. We're approaching full-market scale in the U.S., with nearly 200 million OTT viewers in 2018,...
View ArticleFacebook Is Adding Recommendations on Home Services Professionals to Its...
Facebook teamed up with Handy, HomeAdvisor and Porch to add recommendations on home services professionals to its Marketplace ecommerce section. Vice president of Marketplace Deborah Liu said in a...
View Article3 Steps for Bringing the Oldest Form of Advertising Into the Digital Age
The billboards on Sunset Boulevard in my hometown of L.A. are in hot demand. This seems strange when you consider that the billboard is the oversized modern descendant of some of the oldest forms of...
View ArticleExecutive Exodus Continues at IPG’s Huge Network as New Leadership Settles In
Approximately two months after announcing the promotion of international president Michael Koziol to CEO, IPG's Huge has parted with several members of its C-suite in New York and Los Angeles. A...
View ArticleGrowth Begins When Clients and Agencies Are Aligned in Their Missions to Change
I love agency life. I have spent the past 20 years of my career at agencies. I have met some of my closest friends through work. I have even met my husband at an agency, which led me to where I am now,...
View ArticleYouTube’s Royal Wedding Livestream Tallied 11.2 Million Views
The livestream of last weekend's Royal Wedding drew 11.2 million views on YouTube while live, making it the Google-owned video site's fifth-most-popular livestreamed event ever. YouTube said in a blog...
View ArticleFIFA Channels Soccer-Loving Kids’ World Cup Excitement in New Global Promos
With the 2018 FIFA World Cup starting three weeks from today in Russia, the marketing campaign for the global soccer tournament is ramping up. Earlier this week, the BBC unveiled an animated film which...
View ArticleFacebook Group Admins Are Getting Some New Features
Group administrators on Facebook are getting some new tools to keep their groups safe and manage them more efficiently. Product director, groups Alex Deve revealed the following new features in a...
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