Female-Driven Hybrid Consultancy/Agency Verb to Handle Nielsen Work at Cannes
The convergence between agencies and consultancies continues with a new hybrid shop. Industry veterans Yadira Harrison and Shannon Simpson Jones, who previously worked on the Airbnb account at Civic...
View ArticleNow Arby’s Has a Font Too, and It’s Called ‘Saucy AF’
Just be glad it's not made of meat. Arby's has joined one of brand marketing's hottest trends--custom font creation--and it's Saucy AF. As in, it's literally called Saucy AF. The brand announced the...
View ArticleNew Research Shows Ads in Trustworthy Environments Are Becoming Significantly...
You might've guessed that ad campaigns perform better when they're viewed in a high quality and trusted editorial environment. Now new research backs that up. The research was released by World Media...
View ArticleWhy It’s Primetime for Instagram Stories Ads
At its F8 annual developer conference earlier this month, Facebook indicated that the Stories-style format is more popular than News Feed, with 450 million people on WhatsApp and with 300 million on...
View ArticleLinkedIn: Here’s How to Browse in Private Mode
By default, when you visit someone's LinkedIn profile (and you're also logged in on the platform), they'll be able to see your name, profile picture, LinkedIn headline, location and industry. If you...
View ArticleAlcohol-Free and Nutrient-Rich, This Beer Was Designed Specifically for...
Chemotherapy is a harsh treatment for many forms of cancer, including breast cancer, and can cause a wide range of painful or simply uncomfortably side effects that make recovery especially difficult....
View ArticleThe 5 Most Anticipated Shows of the New Fall Season
Another broadcast upfront week has come and gone, and now, the selling begins. After all the talk of reduced ad loads and increased ad solutions (JAZ Pods, CFlight, Eye Max, Omni-Channel), it really...
View ArticleHail to The Hemperor, Lordly Mascot of New Belgium’s ‘Dankest Ale in the World’
The Hemperor is a totally chill, regal-looking dude with a leafy crown, a statement necklace and a bushy mustache. He's the very definition of a benevolent ruler, presiding over a magical kingdom...
View ArticleHow the VR Industry Isolated Its Users and Creators by Not Utilizing Existing...
Live video, VR and AR have become ubiquitous in 2018, yet as a money manager-turned VR entrepreneur, I could not help but notice an unnerving roadblock in the VR space. The industry has been...
View ArticleFrom KFC’s Kentucky Fine China to Gold Toilets, How Brands Are Celebrating...
The royal wedding between Meghan Markle and Prince Harry is nearly upon us and brands are not missing their time to shine. Several companies are releasing limited edition tchotchkes, hashtags and other...
View ArticleAdweek Celebrates the Media All-Stars That Are Transforming the Industry
After another long TV upfront, Adweek brought together some of the best and brightest media buyers and planners last night for our annual Media All-Stars event. Adweek editorial director James Cooper...
View ArticleHere’s the Story Behind Deadpool’s Incredible Blu-ray Takeover at Walmart
When a display of Blu-rays, with each covered photobombed by Deadpool, popped up this week at Walmarts across the country, we had more questions that we had answers. Who had created this amazing...
View ArticleThe Top 25 Cities to Live in If You Love Amazon
Los Angeles holds the dubious distinction of being the most polluted city in the U.S.--and having the most traffic congestion in the world. And, if you really love Amazon, it's where you really should...
View ArticleVideo: What It Takes to Be a Media All-Star
Adweek's 2018 class of Media All-Stars have one thing in common: persistence. As we honored the top leaders of the media buying and planning community last night in Manhattan, we caught up with several...
View Article3 Ways Marketers Can Utilize Data-Driven Ad Spend in Upfronts
During last year's Upfronts, NBCUniversal put a $1 billion dollar stake in the ground on using granular data to buy TV ads. It placed $1 billion worth of inventory for sale using its Audience Symphony...
View ArticleInfiniti Global Creative AOR 72andSunny Resigns Account After Less Than a Year
Just under one year after being named lead global creative agency of record for Nissan's luxury Infiniti brand, 72andSunny has officially resigned the business as of today, according to an all-staff...
View ArticleOrangina Deployed Genie-Infused Cans to Get People to Shake Them
To get the most out of your Orangina, it's critical to shake it so the pulp mixes with all the fizzy juice. This is counterintuitive behavior; every other carbonated drink on the market has trained us...
View Article4 Ways to Use Social to Enhance Your Integrated Marketing Campaign
As a concept, integrated marketing has made its way from crawling to running, being picked up by brands as a method of storytelling through consistency. And it's a smart move: Kantar Millward Brown's...
View Article5 Tips to Avoid Becoming the Next Boycotted Brand
Social isn't what it used to be. It's no longer an organic community building tool; it's a hyper-targeted and performance-driven paid media channel. However, its power to influence and impact...
View ArticleVirgin Names Mother New York Agency of Record for Its New Virgin Voyages Brand
Virgin has selected independent agency Mother New York as agency of record for its new Virgin Voyages brand. The agency's work for the brand, which defines itself as a "an all-new travel brand whose...
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