Weed Edibles Brand Spoofs Big Pharma in SNL-Style Ad
Anyone who has suffered from tennis ankle, air guitar back, scrolling finger or bicycle seat butt can relate to a character named Randy Falcon, the star of a new ad campaign for cannabis brand Cheeba...
View ArticleFancy Feast Threw a Party for Cat Lovers Who Don’t Usually Meet IRL
Last year, cat food brand Fancy Feast hosted a restaurant pop-up called Gatto Bianco, where people could eat like their feline companions. After garnering buzz among cat lovers, the brand's marketing...
View ArticleUM’s New Commerce Tool Gives Clients More Control Over Their Retail Media...
Before the pandemic, UM was working with a handful of clients on retail media and commerce investments that totaled about a few hundred million dollars in billings. Now, as many 40 clients are driving...
View ArticleIn Disney’s Push for Streaming Profitability, More Price Hikes Are Imminent
Disney is making its ad tier numbers (and price hikes) part of your world. During an earnings call on Wednesday evening, CEO Bob Iger shed some light on Disney+'s ad tier, revealing that, as of the end...
View ArticleHow Publishers Are Preparing for Google’s AI-Enhanced Search
In May, Google unveiled the beta version of its Search Generative Experience (SGE) technology--a product that uses artificial intelligence to answer search queries on-page--and the technology has sent...
View ArticleWill This Revival Be the One That Sticks for Crispin Porter + Bogusky?
A "Where Are They Now" epilogue for the golden years of Crispin Porter + Bogusky would be endless as seemingly every major shop has a connection back to the glory days of Crispin. Those days are gone,...
View ArticleRegal Cinemas Uses FOMO to Pull Movie Fans Into the Multiplex
A creepy long-haired creature levitates into a pool party, adding some unexpected terror to an otherwise sunny day. The demon hasn't arrived to possess souls but rather to ask questions. Namely, why...
View ArticleMattress Firm’s Branded Podcast Drives In-Store Sales With iHeartMedia
Data from Mattress Firm's podcast campaign with iHeartMedia, which ran in 2022, shows that the medium is driving sales. The retailer ran a branded podcast called "Chasing Sleep" with iHeartMedia's Ruby...
View ArticleThe New York Times Updates Terms of Service to Prevent AI Scraping Its Content
Among the early use cases of AI within newsrooms appears to be fighting AI itself. The New York Times updated its terms of services Aug. 3 to forbid the scraping of its content to train a machine...
View ArticleThe Emmys Gets New Airdate Following Delay From Writers and Actors Strikes
After moving out of September due to the ongoing writers and actors strikes, the Emmys has locked in a new airdate. Top Line The Television Academy and Fox announced today that the 75th Emmy Awards...
View ArticleA Giant in Grocery, Instacart Wants to Be a Back-to-School Destination, Too
As back-to-school season rolls around, it's a given that parents will worry about the welfare of their progeny--their safety, academic performance, the risk of cyberbullying and even what's in the...
View ArticleMilkPEP Uses AR Snapchat Lens to Promote Fortnite Gaming Experience
As part of its push to reach video game fans, milk processor education program MilkPEP created Zany Ziplines, a mini-game available in Epic Games' massively popular battle royale title Fortnite. To...
View ArticleEIBWC Podcast: Building Businesses With Equity
In a volatile media landscape, the creator economy has surged, budgets are growing, creators are creating and increasingly major brands are redirecting budgets to creator campaigns. As the industry...
View ArticleProfessional Softball Spent Decades Building Its Brand. Now Brands Want In.
Harnessing softball's big-league marketing power requires brand investment from the Little League on up. At Major League Baseball's All-Star Week in Seattle, softball players started off the...
View ArticleExclusive: Following a Rebrand, Indie Creative Agency This January Wins...
Lufthansa Group, the global airline headquartered in Cologne, Germany, has awarded its North America creative business to Washington, D.C.-based indie agency This January. The agency will focus on...
View ArticleLa La Land Director Damien Chazelle Explores Memory in Hennessy’s Surreal...
Academy Award-winning director Damien Chazelle, known for movies such as La La Land and Whiplash, tells a mind-bending tale about memory in a 7-minute film for Hennessy X.O. that was three years in the...
View ArticleFrom Media Maven to Fandom CMO: Unveiling the Journey of Stephanie Fried
In the world of media, fandom and gaming, Stephanie Fried's journey is nothing short of remarkable. With a career spanning prestigious names like NBC, VEVO, Discovery, and Conde Nast, Fried's...
View Article3 Key Themes That Incapsulate the Evolution of Influence
In today's interconnected world, social media platforms are the new town squares where creators and influencers hold court. And even in the relatively short amount of time that influencers have been...
View ArticleMay the Fourth Era of Advertising Be With You
In a rapidly evolving landscape, accurately predicting the future of online advertising is no easy task. Four years ago, I wrote an article for Adweek outlining the emergence of the fourth era of...
View ArticleThe Brooklyn Dumpling Shop Isn’t Your Grandfather’s Automat—Nor Is Its Marketing
On a Thursday morning in April of 1991, New Yorkers trooping through midtown beheld a wistful sight. The Horn & Hardart automat on the corner of 42nd Street and Third Avenue--the lone holdout of a...
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