Adweek Podcast: Why the Future of the US Women’s Soccer Brand Will Shine...
It was a heartbreaking exit for the U.S. Women's National Team (USWNT) this World Cup. But the future of the brand still looks bright, thanks to the foundation laid down by key players throughout the...
View ArticleDo Your Homework: The Strategy Behind Effective Creator Marketing
One aspect of the marketing industry that I love the most is its unwavering ability to constantly evolve and change with culture, consumer behavior and the overall digitization of the world we live in....
View ArticleZoom’s Updated AI Policy Draws Concern From Privacy Experts
Zoom has made changes to its AI strategy--twice. The video conferencing platform updated its terms of service to establish the right to use some user-level data to train its artificial...
View ArticleDon’t Call It a Campaign: ‘Hip-Hop Made Sprite What It Is’
You don't have to know who Millie Jackson is to celebrate hip-hop's 50th anniversary. The rulebook doesn't demand that fans had to listen to the Jay-Z/Nas "Ether" battle on Hot 97, play "If I Could Go"...
View ArticleCrapshow: Scott Brand Turns Toilet Clog Into Horror Flick
A young woman named Claire shimmies out the window of a stately home, drops to the ground and breaks into a sprint, trying to get as far away from her crime as possible. She's committed no act of...
View ArticleGet Paid to Watch Ads on This Hate-Free Social App, Launching in the US
Mobile app WeAre8--which launches in the U.S. today, Adweek can exclusively share--aims to offer a social media alternative to hate speech and misinformation. Its ad model lets people opt in and get...
View ArticleBrave Commerce Podcast: The Ever-Changing Landscape of the Consumer Economy
On this episode of Brave Commerce, Sucharita Kodali, vp and principal analyst at Forrester, returns to the podcast to discuss the state of the consumer economy, including the impact of inflation,...
View ArticleDesperados Just Released a Summer Earworm With App That Turns Dance Moves...
In 2021, Heineken's tequila-flavored beer Desperados launched an app called "Rave to Save" that let people convert their dance moves into donations to nightclubs hard hit by the Covid-19 pandemic....
View ArticleAdweek Audio Awards Jury Revealed Including Acast, Spotify and SiriusXM Execs
Adweek's Podcast of the Year Awards have rebranded to become the Adweek Audio Awards, and this year's winners will be chosen by jurors from companies including Acast, Spotify, SiriusXM and Stitcher....
View ArticleExclusive: Brooks Running Names Assembly Its Paid Media AOR in North America
Brooks Running, a retailer specializing in performance-grade running footwear and clothing, has named Stagwell media agency Assembly its paid media agency of record. Assembly's new scope includes...
View ArticleThe CW’s Upfront Volume ‘Basically Flat’ in a Down Market
The CW is finally winding down upfront talks in its first year under new parent company Nexstar. During a Nexstar earnings call on Tuesday, CEO Perry Sook said the network had a good overall...
View ArticleSquarespace Gets Meta Again By Exploring Dual Identities of Beef Star Joseph Lee
Squarespace captured attention earlier this year with a Super Bowl ad starring an army of more Adam Drivers than viewers could count. The Emmy-nominated campaign got even more meta with a...
View ArticleHallmark’s Wonya Lucas to Depart as President and CEO at End of Year
Wonya Lucas, president and CEO of Hallmark Media, will step down from her current role at the end of 2023. The executive joined the company in 2020 during a tumultuous period following the departure of...
View ArticleWalmart Brings New Augmented Reality Features to iOS App
Walmart launched the View in Your Home augmented reality platform in its flagship mobile app in 2022, allowing shoppers to see a selection of products in AR before making a purchase. Now, the retailer...
View ArticleCan a Creative Agency Reshape Portland?
Like any other city, Portland, Oregon exists beyond its borders as the image others project from it. If that tableau features alabaster creatives in thrift-store ensembles pedaling tall bikes from...
View ArticleWhy Brands Like Reformation, Peak Design and Ettitude Are Showing Up on a...
A new feature on carbon accounting app Commons steers people toward more sustainable brands, encouraging swaps to lower their overall climate impact. Commons, which connects to peoples' financial...
View ArticleHyper-Realistic CGI Ads Are Taking Over Your City, and Your Timeline
A giant Barbie towers over Dubai's business district, unfixing her long limbs from a plastic Mattel box as tall as the Burj Khalifa skyscraper. In London, an underground train car adorned with...
View ArticleExclusive: Netflix Closes First Upfront Season, Doubles Ad Tier Monthly...
Netflix is officially crossing the upfront finish line for the first time. Adweek has exclusively learned the company has closed its first upfront and doubled its monthly active users globally to more...
View ArticleLoki and Michael Scott Walk Into a McDonald’s: Brand Serves Up Iconic TV and...
George Costanza in Seinfeld treats his date to a Big Mac, while The Office boss Michael Scott loves a Filet-O-Fish. Troy Dyer in Reality Bites enjoys a Quarter Pounder with cheese, and the characters...
View ArticleSalesforce’s AI-Focused Brand Campaign Has a Lot of Questions
Salesforce is not new to artificial intelligence (AI), having used the technology through its platform in various ways for the last decade. But, as with most tech companies, it has faced a surge in...
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