The Next Frontier in Retail Media Is Audiences
Search in retail media is king today, has been for some time and will continue to be for a while. But every good story has an up-and-comer, and in our relatively new world of retail media that new kid...
View ArticleExclusive: It’s Game On for the NWSL’s World Cup Marketing Campaign
With just days to go until the U.S. Women's National Team begins its quest for an unprecedented third World Cup championship in a row, the National Women's Soccer League unveiled the next stage of its...
View ArticleAdweek Podcast: The Unsung Agency Heroes That Speak Clients’ Language
Ad agency account directors can wear multiple hats on any given day: strategist, researcher, planner and chief client liaison officer, the list goes on. The role requires skills that go well beyond...
View ArticleAT&T Lets Basketball Fans Try on Clothing in AR at WNBA Live
The WNBA Live fan festival will take place in Las Vegas from July 14-15 ahead of the AT&T WNBA All-Star Game on July 15. As part of this event, AT&T will offer an augmented reality experience...
View ArticleHuge Lays Off More Staff and Reorganizes Its Management Structure
Digital agency Huge has made more layoffs of its global staff and has reorganized its executive team while bringing in a new global client president. In an internal memo obtained by Adweek, CEO Mat...
View ArticleBose Hires VaynerMedia as Global Brand Agency
VaynerMedia has been focused on expanding its global footprint and building linear buying expertise. This April, Bose wrapped up four multi-month reviews spanning brand, performance, analytics and...
View ArticleLessons Learned: Slow and Steady Won the Digital Marketing Race for...
In 2012, at the start of the DTC boom, Katya Constantine founded DigiShopGirl Media. The digital agency used two relatively new technologies at the time--digital media and programmatic advertising--to...
View ArticleWhy Omnicom Media Group Now Manages Business Development for All Its Agencies
Media agencies don't want to be media agencies anymore, and they haven't for a while. Omnicom Media Group (OMG), the Omnicom subsidiary that oversees the holding company's media agencies OMD, PHD and...
View ArticleCan Condom Brand P.S. Score With an Anti-Macho Message? This CMO Thinks So
Like all of the 70,000 ground troops who'd be part of the Iraq War in 2003, Rob Seo--part of the Marines' 4th Light Armored Reconnaissance Battalion--saw things he'll never forget. But today, two...
View ArticleHow to Manage 6 Generative AI Weaknesses That Impact Brand Experiences
No CEO wants to lose $100B of market value because of an AI mishap. Is now the right time for brands to jump in and fully invest in ChatGPT and other generative AI experiences? To make that decision,...
View ArticleGranola Doesn’t Mean Boring: Kellogg’s Bear Naked Blazes Trails for Nude Hiking
For nature lovers, there's nothing more liberating than venturing into the great outdoors. But some people like to get even closer to nature--with not even clothes between them and the open air. Naked...
View Article‘The Best Packaging Is No Packaging:’ Dr. Bronner’s New Carton Has 82% Less...
This month, after a comprehensive review of the alternatives to its current post-consumer-recycled (PCR) plastic bottle, Dr. Bronner's launched a new paper-based carton package. Marketed as a refill...
View ArticleJohnnie Walker Recruits Ted Lasso’s Boss For Women’s Sports Campaign
Hannah Waddingham may be more of a rugby fan in real life, but the Emmy-winning actress has been inextricably linked to soccer since her C-suite days in the beloved comedy Ted Lasso. Taking advantage...
View ArticleIntuit TurboTax Names R/GA Its Lead Creative Agency
IPG creative agency R/GA has won Intuit TurboTax's business, following a creative review that began in March. Intuit brands include Intuit TurboTax, Credit Karma, QuickBooks and Mailchimp. R/GA will...
View ArticleExploring the Power of the Storefront With H&R Block’s Jill Cress
We're so excited to bring you this special episode of Marketing Vanguard live from Commerceweek to hear Jill Cress, chief marketing officer of H&R Block, discuss the necessity of human connection...
View ArticleHow Brands Are Showing Up at WNBA All-Star Weekend
The WNBA All-Star weekend is back in Las Vegas in a big way, and brands are on board. For the first time, this weekend's All-Star Game will air in primetime on ABC, tipping off at 8:30 p.m. ET on...
View ArticleMeta Under Fire for Rejecting Sexual Health Ads
The nonprofit Center for Intimacy Justice filed a complaint with the Federal Trade Commission against Meta, accusing the social giant of systemically rejecting advertisements and information from...
View ArticleLet’s Talk About Brand Podcast: How Conscious Brands Do Business Differently
On this week's episode, Jonathan Trimble, founder of strategic marketing agency And Rising, discusses the topic of conscious brands. Trimble shares insights from And Rising's work in the consciousness...
View ArticleNike Sets the Stage for Soccer’s New World Order in Women’s World Cup Ad
As momentum grows behind women's sports, Nike is celebrating soccer heroes past and present ahead of the 2023 FIFA Women's World Cup. The campaign, titled "What the Football" and created by longtime...
View ArticleAdweek Podcast: How San Diego Comic-Con Became a Must-Attend Event for Brands
One of the biggest events on the entertainment calendar, San Diego Comic-Con is just days away, and brands, studios and streaming giants are gearing up for their biggest and best yet. In this week's...
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