Roku and Shopify Partnership Brings Easy Checkout to Streaming TV
Roku, one of the earliest streaming services to debut shoppable experiences, is rolling out new offerings. Top line Shopify and Roku are expanding their existing partnership in what they say is a...
View ArticleThe Speed of Culture Podcast: Exploring Paris Hilton’s Journey From Icon to...
Paris Hilton is globally recognized and celebrated as a businesswoman, socialite, model, actress, singer and DJ. Today, she is increasingly defined by her role as an influential media personality and...
View ArticleBrave Commerce Podcast: Fostering a Sense of Ownership in Your Employees
"Beauty changes peoples' lives every single day," according to this week's Brave Commerce guest Chris Chesebro, global chief digital officer at salon specialist company Wella. Products that help people...
View ArticleYour Organization Needs an Updated Revenue Model to Align Under
While you probably won't get your mouth washed out with soap by using a marketing and sales funnel strategy, your revenue generation machine is likely not as effective as it could be. Today's...
View ArticleFalling CPMs and Demand Produce Slowest-Moving Upfront Market in Years
The 2023 upfront is officially a waiting game. Just one year ago, publishers brought in record commitments during 2022's upfront market, with NBCUniversal and Disney reporting their most lucrative...
View ArticleMarketers Can Breathe a Sigh of Relief After EU Signs Transatlantic Data...
Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European Union restored a decision that allows for lucrative transatlantic data...
View ArticleHow The Guardian US Fetched Ad Revenue Hike of 42% Despite Broader Downturn
The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice...
View ArticleAn Oral Hygiene Brand Made a Superhero Film to Inspire Kids to Brush Their Teeth
Advertisers borrowing cinematic techniques is nothing new, but the latest brand to do so couldn't be further away from its chosen movie genre. Dental hygiene brand SuperMouth has released the "Rise of...
View ArticleHow Account Directors Can Perfect Being the Vital Link Between Agency and Client
Agency account directors may not get much press or public accolades, but a good account person can be responsible for keeping the lights on at any agency. On paper, an account manager is responsible...
View ArticleFrom Roblox to Stanford: The College Essay of Fashion Designer Rush Bogin
Editor's Note: The following is the college application essay of 18-year-old fashion designer and creator Rush Bogin, best known for his now multimillion-dollar business and success with UGC and...
View ArticleMcDonald’s McCrispy Campaign Sees Sandwich Explode Into France
With the flames of the latest chicken sandwich war being stoked in France, McDonald's has aimed to ensure that its McCrispy sandwich explodes onto the scene with a new ad campaign that concentrates on...
View ArticleOgilvy Wins Global Creative Duties for Jameson
Pernod Ricard's Irish whiskey brand Jameson has selected Ogilvy as its next global creative partner. Ogilvy won the competitive pitch against longtime incumbent TBWA and Publicis New York, according to...
View ArticleHow Abercrombie & Fitch Is Celebrating Differences and Championing Authenticity
If you reminisce about the fashion trends that dominated the '90s and early '00s, Abercrombie & Fitch probably comes to mind. With its signature dark lighting and distinct cologne scent, the store...
View ArticleThe Biggest Questions From the HBO-Dominated 2023 Emmy Nominations
It's the most wonderful time of the year ... awards season. The 2023 Emmy nominations have arrived, and HBO/Max is leading the way. Yvette Nicole Brown of A Black Lady Sketch Show and Television...
View ArticleHere Are the Nominated Ads for the 75th Annual Emmy Awards
Coming on the heels of Cannes, the Oscars of the advertising world, the 2023 Emmy Awards announced its nominations today for Outstanding Commercial. Not surprisingly--and not without precedent--there...
View ArticleThe CW Reshuffles Its Fall Lineup Amid Writers Strike, Pushes Shows to Midseason
The CW has some striking changes for its fall lineup. Amid the ongoing Writers Guild of America strike, The CW's first fall lineup under new parent company Nexstar is reshuffling its previously...
View ArticleOne Year In, The Wall Street Journal’s Buy Side Is Fine-Tuning Its Affiliate...
The business publisher The Wall Street Journal launched its affiliate commerce arm, Buy Side, last June, in a bid to parlay its recommendation authority and affluent readership into a new source of...
View ArticleApple’s iPhone Is the Trusty Companion to a Tractor Driver Going ‘Two Miles...
After winning the coveted Film Grand Prix at Cannes Lions for the comedic spot "R.I.P. Leon," Apple continues the "Relax, It's iPhone" campaign by slowing it way down. The new ad, "Tractor," follows a...
View ArticleSamsung Parodies ‘90s Teen Horror Movies as the Flip Phone Returns
Samsung is playing into people's anxieties around switching phones with an ad inspired by teen horror movies such as "Friday the 13th." The spot is a follow-up to last year's "Join the Flip Side," by...
View ArticleBoston THC Party: Cannabis Execs Protest High Taxes on Weed Industry
For those who might have skipped a few classes in high school, a quick recap here: in 1773, a group of colonists dumped 342 chests of tea into the Boston Harbor in what would become one of the most...
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