Before Applying Envy as a Tactic, Marketers Might Want to Consider Their...
It's a strategy that's as old as advertising itself: Make consumers crave something that others have. In some ads, people watch enviously as a luxury car speeds past, its driver exuding power and...
View ArticleInstagram Is Testing Creator Accounts for Influencers and Others
Recognizing that traditional Instagram business profiles didn't quite meet all the needs of influencers, public figures and other creators on the platform, the photo- and video-sharing network is now...
View ArticleTicket Buyers on SeatGeek’s Mobile App Can Still Save Their Stubs … on Snapchat
Ticket buyers using the SeatGeek application can now launch the Snapchat app and create a sticker representing their ticket stubs, which can be added to their Snaps. SeatGeek used Snapchat's Snap Kit...
View ArticleReport Alleges Johnson & Johnson Withheld Information About Trace Amounts of...
A report today released by Reuters suggests that Johnson & Johnson knew about trace amounts of asbestos in its baby powder product as early as 1971. In the wake of this report, J&J shares...
View ArticleConservative Magazine The Weekly Standard Is Shutting Down
The Weekly Standard is shutting down after 23 years in circulation, the publication's parent company announced today. The conservative magazine founded in 1995 by political writers Bill Kristol and...
View ArticleThe 15 Best Marketing Stunts, Activations and Odd Creations of 2018
The irony of modern advertising is that many of its best creations can barely even be considered ads. Whether they're experiences, inventions, pranks, or simply ideas that defy terminology, these...
View ArticleQuestions That Can Help Brands Refocus Their Content Strategies
Marketers have long imagined their buyer journeys in the shape of a funnel, one that starts at the top with awareness, narrows through the phases of engagement and influence and ultimately culminates...
View ArticleNBCUniversal Taps Verizon’s Visible as Sole Sponsor of Its New Snapchat...
For the first time, NBCUniversal is going all-in with a single sponsor for one of its Snapchat original scripted series. NBCU has partnered with Visible, the Verizon-owned budget wireless service...
View ArticleDeutsch Names New Chief Creative Officer for Los Angeles Office
Deutsch named a chief creative officer for its Los Angeles office today. The agency promoted Brett Craig to partner, CCO for that office, following nearly seven years with the agency. Craig joins a Los...
View ArticleNearly 500,000 People Are Livestreaming on Twitch Every Day
Livestreaming platform Twitch will end 2018 with more than 456,000 partner and affiliate streamers able to generate revenue, up over 86 percent from some 245,000 at the end of 2017. Twitch said over...
View ArticleFacebook Audience Network Joined Google’s Open Bidding Program
Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move,...
View ArticleVideo: Adweek Mashes Up the Best Ads of 2018
We're nearing the end of 2018, and thousands if not millions of ads have crossed your eyes over the past 12 months. Most were forgettable, but some had big impacts on our conversations and even our...
View ArticlePostmates Is Getting Ready to Roll Out Autonomous Delivery Robots
The on-demand delivery company Postmates is ready to move beyond bicycles, motorcycle and cars and into the realm of self-driving robots. On Thursday, the company debuted its own robot that it hopes...
View ArticleFacebook Took Steps to Streamline the App Review Process for Developers
Facebook introduced some tweaks to the way developers submit their applications for review. The social network created a new getting started guide, which presents three common use cases and scenarios...
View ArticleHuge’s 2018 Holiday Gift Guide Is Full of Augmented Reality Easter Eggs
It seems like every online publication has its version of a gift guide. And while fashion, tech and cooking magazines might have different ideas of what's "best" this holiday season, they all start to...
View Article6 Social Media Trends to Keep Your Eye on Heading Into the New Year
Approximately 2.77 billion. That's the estimated number of people that will be using social media by 2019. We've come a long way from the days of Myspace in the early 2000s and from when there were...
View ArticleM&Ms Announces It Will Return to the Super Bowl With a Humorous 30-Second Spot
M&M's is back in the game. The Mars candy brand announced it will run a 30-second spot during the first quarter of the Big Game, held this year on Feb. 3. Fans will see the spot air during the...
View ArticleYouTube: Here’s How to Add a Lens to a Stories Post
YouTube recently expanded the availability of its YouTube Stories feature to all eligible creators with more than 10,000 subscribers. The feature allows users to share photos and videos on their...
View ArticleBrands Continue to Struggle Despite Seemingly Endless Data Sets
Sometimes it's hard to see the proverbial forest through the trees. So it is with data, which is easily the most [ab]used word and topic in marketing and media circles today. It is definitely a dense...
View ArticlePopeyes Is Offering ‘Emotional Support Chicken’ to Help Comfort Holiday...
There have been a lot of questions in the news lately about emotional support animals being allowed on flights. Should they be limited to certain breeds? Should they be certified? But no one has...
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