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Accenture Interactive Confirms It Intends to Purchase Social Media Outfit...

Amid reports of Accenture's aspirations in the media business, the consultancy's digital media arm has confirmed its intention to buy social media outfit Adaptly. The proposed purchase is set to...

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New GroupM North America CEO Talks WPP’s Plans for Its Largest Media Region

WPP's media network GroupM announced today that Tim Castree would be its new CEO for North America, filling a position left empty since Brian Lesser left approximately 16 months ago to help oversee...

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This Amusing Device Protects Against Holiday Double Dipping Party Fouls

It's one of the great conundrums of the holiday party--you want some dip, but you don't really know what your fellow revelers have been doing to it while you weren't looking. Kraft Heinz's Philadelphia...

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Instagrammers Put Their Hearts Into 2018

Instagram's 2018 year in review was filled with love. Instagram The Facebook-owned photo- and video-sharing network said Heart Eyes was the most-used face filter in Instagram Stories, while the Heart...

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Ad-Supported TV Dominates Twitter’s Trending Topics During Primetime

Twitter and television are more intertwined than you might think, according to the most recent #TVIsSocial report from the Video Advertising Bureau. The VAB found that from Sept. 24 through Oct. 21,...

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The Top 5 TV Series of 2018 That You Probably Didn’t See

We've spent the week celebrating TV's highs in 2018: the 10 best TV shows and the 10 best new TV shows of the year. We're closing things out by spotlighting the five greatest shows of the year that you...

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Nielsen’s New CEO: Critics Said Company ‘Wasn’t Moving Fast Enough. I Can...

As Nielsen's new CEO, David Kenny, settles into his job, he says he's all ears. "I'm keen to hear, and my team is keen to hear, what the industry needs, how it's evolving and making sure that we're...

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WPP’s Dedicated Ford Agency GTB to Lay Off 2% of Global Staff Following...

GTB, the global network dedicated to serving WPP's single largest client, Ford Motor Company, confirmed today that it will lay off approximately two percent of its total staff around the world. The...

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WPP Hires Away Longtime Publicis Vet to Serve as First Chief Marketing and...

WPP has hired Laurent Ezekiel, a longtime Publicis Groupe and Digitas veteran, to be its first chief marketing and growth officer, WPP CEO Mark Read wrote in an internal email acquired by Adweek. The...

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5 Components of YouTube That Brands Need to Optimize

What is YouTube?" Punch that question into Google, and the most common answer you'll find is "a video sharing website." While that is true in a sense, it's actually a little misleading. Yes, YouTube is...

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New Location-Based Features Are In Store for Snapchat Advertisers With...

Snapchat has a holiday present for retailers in the form of new location advertising features on its platform. "We have seen good performance with location targeting and filters, and the new releases...

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Over 75 Million People Visit Facebook Watch Daily, Spending an Average of 20+...

Who is watching Facebook Watch? Over 400 million people spend at least one minute on the social network's video platform each month, with more than 75 million people doing so each day, Facebook...

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The 25 Best Ads of 2018

It's that time. We're looking back at the best ads of 2018, a year when marketing truly ran the full spectrum, from silly and sarcastic to weighty and wonderful. With all the industry hand-wringing of...

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Twitter Users Say No to Dollar Shave Club After It Advertises on Hannity

After a story in Fast Company detailed digitally native razor darling Dollar Shave Club's continued relationship with Fox News firebrand--and Michael Cohen client--Sean Hannity, Twitter users were not...

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Fiat Chrysler Sends Its $950 Million North American Media Business to...

Fiat Chrysler Automobiles completed a six-month review of its North American media business by awarding responsibility for the company's most important global market to Publicis Groupe's Starcom,...

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495 Scripted Shows Aired in 2018 as Streaming’s Output Surpassed Basic Cable...

Peak TV has peaked yet again. The number of original scripted TV series this year jumped to 495--just barely missing 500--as the annual output from streaming services surpassed the tallies from...

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How WestJet’s Real-Time Giving Set the Bar for Brand Generosity

When looking at brands' benevolence during the Christmas holiday season, it's hard to find a program that outdoes WestJet's 2013 real-time giving. It's still a favorite for many (yours truly included)...

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The Soundtrack to Your Winter Solstice Comes Courtesy of Trojan Man and His...

Just in time for the winter solstice--or rather, "the longest night of the year" (Dec. 21)--Trojan is offering up an album to get people and their partners "in the mood." The record from Trojan Man...

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Facebook’s Portal and Portal+ Video-Calling Devices Just Got a Host of New...

Facebook announced several updates Friday for the Portal and Portal+ video-calling devices it released in October. A 90-second spot for Facebook's Portal and Portal+ Facebook News content from ABC...

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Up to 6.8 Million Facebook Users May Have Been Victims of a Photo API Bug

As many as 6.8 million Facebook users may have been affected by a bug in the social network's photo API (application-programming interface) that gave some third-party apps access to more photos than...

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