Why Brands Need to Prioritize Real Influencers Over the Fake Ones
As marketers, it is certainly important to have a sense of humor about our industry and not take ourselves too seriously. There are big, bold creative campaigns that fall flat, unfortunately placed...
View ArticleR/GA Names New Generation of Leadership as Founder Bob Greenberg Exits CEO...
For the first time in more than four decades, R/GA will soon deliver its trademark "transformation at speed" to clients worldwide without ad legend Bob Greenberg at the helm. The IPG agency announced...
View ArticleApple Used Found Footage to Show Hidden Glimpses of the World’s Most Creative...
There are times when simplicity is best. Unnecessary complexity can muddy the creative waters, especially when it comes to advertising and marketing. In the case of Apple, found imagery is a compelling...
View ArticleThis Newsstand Is Filled With Inaccurate Headlines You May Have Seen on...
What better way to take a stand against disinformation than taking "headlines" seen online, printing them on fake magazine covers and placing them in a mock newsstand? That's the route the Columbia...
View ArticlePinterest Shared 7 Steps for Brands Launching Ad Campaigns
Pinterest small and midsized business marketing lead Lisa Fong shared seven steps that the 1.5 million-plus brands on its platform should go through when launching ad campaigns aimed at some of its...
View ArticleNational TV Ad Revenue Was Flat During the 2017-18 Season, but Ad Loads...
Linear ratings fell again last season, but broadcast and cable networks saw the same amount of total national linear TV ad revenue--$45.5 billion--as in the 2016-17 season, according to new data from...
View ArticleHill Holliday Names Dave Bolger Chief Media Officer in Round of Leadership...
Hill Holliday president Chris Wallrapp announced three strategic leadership promotions today across the agency's media, strategy and production departments. The agency promoted Dave Bolger to chief...
View ArticleTwitter’s 280-Character Limit Has Led to More Usage of ‘Full Words and Phrases’
Are people using fewer abbreviations since Twitter extended the character limit for tweets to 280 last November? Twitter Data said in a tweet that it has "seen an increase in people writing out full...
View ArticleA Vampire’s Bloodlust Gets Clock-Blocked in PlayStation’s Fun Ad About...
If you happen to find yourself surrounded by a gaggle of bloodthirsty vampires this Halloween, don't fret. Even without a wooden stake or holy water at your disposal, you may be able to slip away with...
View ArticleCBS Launches Another Streaming Service for Entertainment Coverage
CBS is launching another streaming service--this time, with a focus on entertainment. ET Live, a free, ad-supported network, will offer live coverage of top entertainment stories in collaboration with...
View ArticleIt’s Time for Ad-Tech Companies to Step Up and Prioritize Gender Diversity
Ad tech is a highly competitive and increasingly commoditized industry, one where innovation and creative problem-solving are essential to success. A great way to cultivate those capabilities is by...
View ArticleCar Shoppers in 2 Cities Can ‘Tweet to Test Drive’ a Mini Countryman
Mini USA teamed up with Twitter on an initiative that enables car shoppers to arrange for test drives via the social network. The program is available exclusively in San Francisco and Los Angeles...
View ArticleThis Airline Ad About Emotional Reunions Is One You Might Love, Actually
Love, Actually may be a polarizing and cringe-inducing movie when viewed in 2018, but one moment inarguably holds up: the opening scene that shows touching, real reunions in Heathrow Airport's arrivals...
View ArticleCriteo’s Revenues Dip 5% as It Counts the Cost of Apple’s Cookie-Blocking...
Criteo posted a 5 percent year-over-year decline in earnings in the third quarter with revenues of $223 million, as the company continues to feel the impact of GDPR and Apple's embrace of...
View ArticleSpotify Threw a Colorful Day of the Dead Celebration to Honor Deceased...
D?a de los Muertos--or Day of the Dead--is upon us. The Mexican holiday kicks off on Halloween, serve as a day of celebration and remembrance for family and friends that have passed. This year, Spotify...
View ArticleBusinesses on Instagram Will Still Be Able to Search Hashtags on a Limited Basis
As part of changes to the Instagram Graph API (application-programming interface) that were announced in January and go into effect Dec. 11, the ability for businesses to search hashtags via the API is...
View ArticleIt’s Time for Brands to Take Brand Safety Seriously
Over the weekend, a man walked into Rabbi Jeffrey Myers' Pittsburgh synagogue, opened fire and killed 11 people who were worshiping on the Sabbath. Leading a vigil on Sunday night, Rabbi Myers,...
View ArticleFacebook Is Expanding Its Test of a Breaking News Tag to Publishers in More...
Facebook is expanding the breaking news tag it began testing in March to more markets and displaying the resulting breaking news label in more countries. The social network kicked off the test in March...
View ArticleThere Is No Such Thing as a Dumb Question in This Humorous New Zealand Police...
The New Zealand Police Department has a relatively straightforward mission: recruit new staff from diverse backgrounds to better represent the communities it serves. To achieve the goal of better...
View ArticleTake Risks, Tell Stories and Other Marketing Lessons From Progressive’s CMO
At last week's ANA Masters of Marketing Conference, marketers talked about a changing industry, one that faced new challenges while still reckoning with old ones. But Jeff Charney, Progressive's CMO,...
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