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Snapchat Context Cards Will Soon Get More Information on Businesses

Starting in November, Snapchat Context Cards will contain more robust information on businesses following an integration with digital knowledge management platform Yext. Context Cards were introduced...

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Snapchat’s Newest Ecommerce Experience Brings Together Levi’s, Disney and AR

In its latest attempt to stitch together augmented reality with ecommerce, Snapchat is offering shoppers at the Levi's store in Walt Disney World's Disney Springs the ability to buy a limited-edition...

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Surge Is Back, and This Neon-Green Pager Will Let You Know When It’s on Tap...

"Remember Surge? Neon green? It was '90s in a can!" That's the sales pitch to passersby in a recent stunt from agency Momentum for Coca-Cola Freestyle, the many-flavored Coke machine that lets you pick...

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Modern Love Meets Personal Debt in This Charming Spot From Credit Karma

There are few life events more significant than having a child and buying your first home. Getting there, however, can be a little difficult, especially for young Americans. If you need to read...

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Cannes Lions’ CMO Growth Council Identifies 5 Tenets to Help Marketers End...

Procter & Gamble chief brand officer Marc Pritchard revealed this morning at the ANA Masters of Marketing Conference what the Cannes Lions' CMO Growth Council will do to help brands find new ways...

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Samsung Created an App to Help Visually Impaired People Read Music While...

Learning to play guitar poses unique challenges for sight-impaired people. Their practice sessions are frequently interrupted as they refer to braille instruction books for the correct chord...

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AI-Generated Art Sells for Nearly Half a Million Dollars at Christie’s

A new painter with a very methodical style just made a big splash in the art scene. Famed British auction house Christie's just sold a portrait generated by an algorithm in the first-ever transaction...

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Facebook Is Testing a Special Halloween Stories Feature in the U.S.

Facebook conjured up some Halloween tricks and treats for Facebook Stories. The social network is testing a Halloween Story feature, which has the same 24-hour shelf life that traditional Facebook...

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Facebook Pulls Dozens More Iran-Based Accounts and Pages ‘Sowing Discord’ in...

Facebook said it had identified and removed more than 80 pages, groups and accounts on the platform that originated in Iran and had reached more than a million Facebook and Instagram users with highly...

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Shopify Adds Venmo as a Checkout Option Just in Time for the Holidays

Shopping on your phone just got a little bit easier. Shopify, the ecommerce platform, is partnering with Venmo, the PayPal-owned mobile platform, to create a faster mobile checkout experience. Shopify...

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Michael Jordan Tackles the ‘Greatest Ever’ Debate in Surprise Sunday Night...

It took a long time, but Michael Jordan is weighing in on the "greatest ever" athlete debate in a spot that will debut Sunday night on NBC. While the spot initially seems to be a Nike or Gatorade ad in...

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Mailchimp’s New Rebranding Effort Celebrates Other Businesses That Have Also...

You probably know Mailchimp as a handy "set it and forget it" email marketing tool. You might even remember last year's campaigns from Droga5 and the podcast Serial, in which people famously tried and...

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How Ad-Tech Companies Are Trying to Crack the Complex Audience Matching Quandary

A recent ANA survey highlights how "identity" is a primary need for marketers in order to target audiences with appropriate messaging. Forty-seven percent of U.S. marketers claim their organizations...

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How Denny’s Rebuilt Its Fading Brand Into a Modern, Social-Savvy Business

In 2009, Denny's was in a rough spot. Foot traffic to its restaurants had been on the decline for several years in a row. And though its brand awareness was strong--over 95 percent of Americans knew...

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Snapchat Just Introduced a Snap Camera App for Desktops

Why should mobile users have all of the fun? Snapchat Friday introduced Snap Camera, a free application for Mac and Windows desktops that brings thousands of the messaging application's lenses to those...

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Welch’s Smashes the Hell Out of Some Grapes In Its Humorously Horrifying New Ad

Grapes are back. They never really left. Companies marketing those woody berries have had some problems connecting to Gen X men, though. So Welch's, the world's leading maker of Concord and Niagara...

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Women’s Shaving Brand Billie Debuts New ’90s-Inspired Razor

Billie, the women's shaving brand known for putting body hair front and center in its campaign, is debuting a new razor--the company's first new product since it arrived about a year ago. Dubbed...

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WhatsApp: Here’s How to Download and Send Stickers in a Chat

WhatsApp recently added the ability for users to send stickers to other users in their chats. Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application...

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3 Steps to Build a Lasting Emotional Connection With Customers

Emotion. It is what drives our thoughts, actions, decisions and purchasing behavior. Consumers are increasingly making purchasing decisions based on how they feel about brands instead of what they...

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This Knifemaker Urges People to Keep Their Hands ‘Sharp’ by Making Stuff

Knifemaker WR Case & Sons seeks to cut through the clutter by focusing on hands using blades to create, repair and refurbish, rather than obsessing over the shiny tools themselves. Our hands, we're...

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