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Groups Ask FTC to Investigate Viral Marketing Aimed at Kids
Six child-targeted websites asking young visitors to "tell a friend" or "refer a friend" may have run afoul of children's online privacy laws. The Center for Digital Democracy, joined by 13 other...
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McDonald's Hmong Billboard in St. Paul Gets Lost in Translation
Always on the lookout for fresh arteries to clog, McDonald's has begun advertising in Hmong on billboards in St. Paul, Minn., which has more Hmong people—tens of thousands—than any other U.S. city....
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Angry Cheeseburger Defends Itself in 265-Word McDonald's Print Ad
Do you want your McDonald's food talking to you? A cheeseburger does in this print ad from DDB Stockholm—which, at 265 words, is surely one of the longest-copy ads ever written for a fast-food...
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Rare Tub of McDonald's McJordan Barbecue Sauce Sells for $10K
Michael Jordan might not remember the McJordan burger, which graced Chicago-area McDonald's locations in the early 1990s, but clearly someone does, as an unopened gallon of the barbecue sauce...
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DDB Seeks New U.S. CD on McDonald's
DDB is seeking a new creative leader on the U.S. portion of its global McDonald’s account as Bill Cimino prepares to move to Young & Rubicam. Cimino has been U.S. creative chief on McDonald’s for...
View ArticleMcDonald's Backs Off Online Viral Marketing to Kids
Faced with the possibility of regulatory action, McDonald's has quietly changed how its Happy Meal website interacts with children. The company eliminated its controversial forward-to-a-friend option,...
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You Want Fries With That? McDonald's Shows You How They're Made
McDonald's is all about transparency. Just rub some of its fries against a sheet of paper and see what happens. Soon, you'll be able to look straight through it and watch Tribal DDB's latest video in...
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Chevy's Social Holidays Contest
Chevrolet is targeting young adults with a holiday campaign on Dailybreak’s platform, which includes 10 million consumers who have signed up for promotions that get pushed via social channels and...
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McDonald's 60-Second Meals in Japan Aren't Going So Well
In Japan, McDonald's apparently has a reputation for consistent quality and efficiency. But those traits are clearly in jeopardy, thanks to the burger chain's new pledge there to serve your meal in...
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Humans Celebrate Arrival of McDonald's Chicken Asteroid From Outer Space
Whatever propaganda McDonald's Canada is spewing about the origins of the chain's food, McDonald's U.K. knows the real truth—it's cooked up on another planet and hurled Earthward, where humans embrace...
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Top 10 Commercials of the Week: Jan. 4-11
This week, DirecTV posits that cable is worse than lots of other terrible things, Blake Griffin wants you to "Be amazing," and McDonald's chicken is literally out of this world. Many of the hundreds...
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DDB Tribute Ad Honors Visionary McDonald's CEO Fred L. Turner
McDonald's agency DDB Chicago ran this newspaper ad in TheWall Street Journal last week honoring Fred L. Turner, who died Jan. 7 at age 80. Turner joined McDonald's in 1956 and was its CEO from 1974...
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Burger King's Twitter Is Hacked, Rebranded as McDonald's
It's been a week of hostile takeovers. First, the Fitness SF debacle. And now, Burger King's Twitter account has been commandeered by some punks who've given it a McDonald's skin and a real attitude....
View ArticleTwitter Yawns at Jeep Hack Attack
.@jeep Glad everything is back to normal.— BurgerKing (@BurgerKing) February 19, 2013 Per Socialbakers, Burger King netted 30,000 Twitter followers when the brand's account on the site was hacked...
View ArticleSamsung and Grey Poupon's Oscars Ads Win on Twitter
Samsung's big Oscars ad buy was a huge success on Twitter, according to data from Networked Insights, which found that the brand had the largest volume of social media chatter and highest positive...
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McDonald's Apologizes for Mental-Health Parody Ad It Says It Didn't Approve
Are you addicted to the Big Mac, or can you stop anytime you want? Whatever your emotional issues with the burger, McDonald's is distancing itself from the mental-health parody ad above, which...
View ArticleAd Network Jun Group Promises Money-Back Guarantee
Given the state of things in online advertising, where certain publishers and ad networks have done their part to erode some trust among advertisers, one ad seller is sticking its neck out.Jun Group,...
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AdColony Knows the Secret to Better Click-Through Rates
SpecsWho (l. to r.) Mike Owen, chief revenue officer; Will Kassoy, CEO; Nikao Yang, svp, new business development and marketingWhat Mobile video ad platformWhere Los Angeles offices If you’ve ever...
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Chalk Billboard, Redrawn Twice Daily, Highlights Freshness at McDonald's
If the crowds seem larger than usual at a certain McDonald's in Warsaw, Poland, chalk it up to the menu. We're talking about a billboard-sized menu, hand-drawn in multicolored chalk twice daily by...
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How to Attract Eyeballs to Branded Content
Web publishers and big brands are starting to feel the pull of Gravity. The four-year-old Web personalization tech firm, founded by former Myspace COO Amit Kapur, helps publishers surface more...
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