David Lynch and Showtime Are Creating a Virtual Reality Experience for Twin...
David Lynch wants to bring Twin Peaks viewers into his imaginary world via virtual reality. Last weekend in downtown Los Angeles, Showtime previewed its first Twin Peaks VR experience, which will be...
View ArticleHow 8 Ecommerce Companies Are Competing Against the Old Guard
It's no secret that the direct-to-consumer market is becoming like the New York City subway system: crowded and filled with people jockeying for position to the closest exit. Many of these "upstart"...
View ArticlePinterest Shared 6 Steps for Brands Prior to Kicking Off Their Ad Campaigns
Pinterest small and midsized business marketing lead Lisa Fong shared six steps that the 1.5 million-plus brands on its platform should go through prior to pulling the trigger on ad campaigns aimed at...
View ArticleHow to Transform From a Traditional Marketing Sphere Into an AI-Proficient One
Artificial intelligence has been revolutionizing how businesses operate in new and exciting ways, yet marketers are still grappling with its applicability in the marketing sphere. To many, marketing is...
View ArticleWhy Magazine Covers Are Making A Comeback
On magazine covers so far this year, we've seen President Trump falling down an escalator while shooting his thumbs straight up, Dr. Ford visualized using words from her testimony and wide-ranging,...
View ArticleHow to Avoid Being Scammed by Bid Caching Schemes
Marc Pritchard, chief brand officer of P&G, declared at the end of 2017 that 80 percent of the marketers' complaints about lack of transparency had been solved. With recent schemes unearthed, it...
View ArticleWhat a Decentralized Web Means for Digital Advertising
Startups have been working on projects to decentralize the web for years--it was even a plot point in the last season of HBO's Silicon Valley--but tongues really began wagging when the father of the...
View ArticleThis Creative Shop Focuses on Women Over 40, a Group Advertising Often Ignores
Touching women's hearts and treating them the right way is no passing fancy for a creative agency called Fancy. Katie Keating and Erica Fite formed the shop in 2011, years before sex-related issues...
View ArticleThis Ad for Ubisoft’s New Game Is a Heart-Pounding, Fantastic Voyage to Wild...
Star light, star bright, first star I see tonight, I wish I may, I wish I might ... blast off this rock and kick some intergalactic butt! That dream comes true for an imaginative schoolboy during...
View ArticlePrepare for These 4 Changes on Facebook Within the Next Year
After a tumultuous year for Facebook, it's unsurprising that many of the company's advertising changes revolve around the proper handling of user data. Updated regulations, including the General Data...
View ArticleIf You’re Willing to Drive 12 Hours, Popeyes Will Reward You With Free Chicken
Popeyes prides itself on serving up "fast" food that's cooked slowly: the chain's ads often boast that its chicken marinates for 12 hours before it's served. But would you drive for half a day to get...
View ArticleCreator Kenya Barris Has Stepped Back, but Black-ish Will Continue Featuring...
When Kenya Barris created Black-ish back in 2014, he made Anthony Anderson's lead character, Dre, an advertising executive, because he knew that career would lend itself to organic integrations with...
View ArticleThe Cruel Halloween Trick of ‘Please Take One’ Is No Treat in New Reese’s Ad
During Halloween, the neighborhood dynamic can be broken down into a few very distinct groups. First, you have the excited children who look forward to testing the boundaries of their curfew with their...
View ArticleT-Mobile Is Once Again Doubling Its #HR4HR Hurricane Relief Donations During...
Just as it did last year, T-Mobile announced that it will double its contributions as part of its Home Runs for Hurricane Recovery (#HR4HR) initiative during Major League Baseball's 2018 World Series....
View ArticlePlanters Is the Newest Brand With a Beer, Which It’s Calling Mr. IPA-Nut
If you like beer, and you like peanuts, you've probably always wished you could combine the two. Wait, what, you haven't? Well too bad, because Planters is doing it anyway. Continuing this year's odd...
View ArticleCondé Nast Reorganizes Ad Team Under Pamela Drucker Mann
Cond? Nast is reorganizing its ad sales team as the company continues on an ambitious five-year plan under CEO Bob Sauerberg to generate $600 million in new revenue. Under chief revenue and marketing...
View ArticleFacebook Just Introduced Messenger 4, a Simplified Version of Its Flagship...
"Move fast and break things" has apparently given way to "keep it simple" for the team behind Facebook Messenger. Vice president of Messenger Stan Chudnovsky unveiled Messenger 4, a new, simplified...
View ArticleOmnicom Picks Up Mercedes-Benz’s $950 Million Global Media Business
Daimler AG, the parent company of the Mercedes-Benz luxury auto brand, has awarded its global media planning and buying business to Omnicom Media Group after a competitive review, Daimler AG confirmed...
View ArticleYouTube TV Is Taking Over the World Series Again With AR Ads and That...
For the second year, YouTube TV will be taking over the World Series with a partnership that is likely to ignite another heated debate among viewers, as it did in 2017. The live TV streaming service is...
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