Sephora Teams Up With Ecommerce Company Memebox for a New Korean Beauty Line
Data meets beauty in Kaja, the new Korean beauty line, formed in partnership with ecommerce company Memebox and Sephora. The 47-product line of items like eyeshadows and lip stains arrives online...
View ArticleFacebook Started Indexing News Pages to Determine Which Publishers Belong in...
Facebook announced that it has begun the process of indexing news pages in order to determine which publishers should be included in the Ad Archive that it introduced in June. The Ad Archive, which is...
View ArticleInstagram Joined Forces With TurboVote on a Voter Registration Initiative
Instagram is gearing up for National Voter Registration Day by providing voters in the U.S. with the necessary information, as well as creating an "I voted" sticker for Election Day, Nov. 6. The...
View ArticleWatching This Swedish CEO Plow Through Glass Using Heavy Machinery Is Oddly...
The patron saint of Swedish Heavy Machinery is likely Jean-Claude Van Damme. The actor's "Epic Split," a 2014 gymnastic foray between two Volvo big rigs, is the standard bearer of demonstrating the...
View ArticleThird-Party Influencer Marketing Platforms Can Now Access Pinterest’s Content...
Pinfluencers? Pinterest opened up its content marketing API (application-programming interface) to third-party influencer marketing platforms earlier this week in the hopes of carving out a spot for...
View ArticleCredit Karma Gets Kooky Again With Its Latest Cracked Campaign
These days, you can bank on Credit Karma to deposit the funny. Back in July, a kooky cat lady and wind-chime-obsessed doofus appeared in ads that explored how using Credit Karma to improve your scores...
View ArticleOn the Road to Brandweek: Accenture Interactive’s Glen Hartman on the...
As the customer journey continues to unfold in so many different directions, understanding the experience on each of those paths is crucial for brands with ambition for longevity. This new reality...
View ArticleYouTube Just Launched a New Destination for Gamers and Is Shuttering the...
In 2015, YouTube launched YouTube Gaming, a stand-alone application and destination for users to watch video-game-related content. Now, the Google-owned video-sharing platform has created a new hub for...
View Article22squared Hires Former Volvo Lead as Its New Chief Creative Officer
Atlanta and Tampa-based creative agency 22squared announced today that it has hired Matt O'Rourke as CCO. O'Rourke joins the indie shop from Grey New York, where he served as executive creative...
View Article4 Ways Brands Can Compete With and Utilize Amazon
As waves of legacy retailers close their doors, countless other retailers and brands are reevaluating their digital strategies in the wake of Amazon's rise. The reality is that Amazon's highly...
View Article3 Steps to Move Toward a More Data-Ready Organization
When it comes to getting in shape, you don't merely go to a gym for a month, get up to speed and stay fit forever. We all know that if you want to continue being healthy, you have to keep exercising or...
View ArticlePoignant Campaign Ad Tells the Story of a Candidate Whose Family Could Have...
As midterm election campaigning heats up, so does the creative supporting it. One of this year's standard bearers came from a special election in New York earlier this year, where Alexandria...
View ArticleDanny Trejo Joins L.A’s Insane Campaign About Not Being Pain on the Train
This time last year, the L.A. Metro system and gonzo director Mike Diva introduced us to Super Kind, a colorful superhero and pop star who fights rude behavior on mass transit. Now she's got a...
View ArticleACLU Says Facebook Enabled Companies to Target Job Ads to Male Users
Facebook's job application tool, which was rolled out in February 2017 to carve into LinkedIn's dominance in that sector, just hit its first speed bump. The American Civil Liberties Union (ACLU) teamed...
View ArticleAre Whale Noises the Secret to Business Success? This Guy With a Man Bun Says...
There's one in every company ... that dude in a man bun who thinks that expressionist movement, primal therapy, and core exercises will solve all your complicated workplace problems. He is wrong, of...
View Article10 Lessons Learned From a Rebrand
It's hard to describe precisely the feeling of dismantling a brand you founded, but I imagine it's a lot like gutting a house your family has called home for a decade. Every room is a memory. Every...
View ArticleHulu Is Reviving Veronica Mars Next Summer
TV's revival craze continues, as Hulu has placed a direct-to-series order for a new season of the Kristin Bell drama Veronica Mars, which will air next summer. The streaming service has picked up the...
View ArticleMagna Report Forecasts 2018 Ad Sales to Reach Record High of Over $200 Billion
Magna, IPG Mediabrands' intelligence unit, predicted in a report today that full-year advertising sales in the U.S. will pass the record $200 billion mark. For the first time, digital is also expected...
View ArticleThis Dystopian Sci-Fi Short Is a Surprisingly Effective Way to Promote Wool
The heroine of a new long-form ad touting Merino wool seems to have more working against her than just the unnatural fibers she's wearing. She has a crap job in a dreary factory (potentially hazardous...
View ArticleHow to Ensure Your Campaign Is as Brand-safe, Viewable and Fraud-free as...
The programmatic advertising landscape provides significant efficiencies, but also presents myriad challenges for the contemporary marketer. And with U.S. advertisers poised to spend $46 billion on...
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