Lil Yachty and Donny Osmond Have a Surprisingly Charming Bromance for Chef...
What do you get when you mix nostalgia for canned ravioli with a classic marketer's burning desire to stay relevant in contemporary culture? Apparently, an original trap-inspired music video featuring...
View ArticleGen Z’s Passion for Sustainable Products Is Fueling the Shift Toward Streetwear
As Gen Z defines the types of products that resonate with them, brands like Allbirds and S'well have stood out for their sustainable sneakers and water bottles. Those products partially derive their...
View ArticleHow Should Businesses Cope With Social Media Churn?
One of the biggest challenges facing businesses on social media today is growing their audiences. According to a report by The Manifest, building their follower and influencer bases is one of the top...
View ArticleDDB Interns Are Changing Up San Francisco Street Names by Adding Two Letters
Modern San Francisco may be known as a hub of progressive thought (the city has, since 1975, had a Commission on the Status of Women solely dedicated to advocating for gender balance), but that doesn't...
View ArticleHouse Hunters Are an Odd Breed, But New Realtor Spots Promise Not to Judge
If there's one thing Netflix's Santa Clarita Diet has taught us, it's that Realtors (not to be confused with real-a-tors) can roll with just about any situation. While for most that probably doesn't...
View ArticleOMG, Can P&G Literally Trademark LOL? WTF!
TIL that P&G, the biggest name in CPG, filed a request with the United States Patent and Trademark Office to register LOL as a protected TM. OK, that was confusing AF ... so let's step back a...
View Article3 Ways Facebook’s Updated Pixel Helps Your Business Grow
Facebook's recent announcement of its advancement in pixel improvements is making waves in the sphere of online advertising. While the social network already boasts unparalleled trackability within a...
View ArticleHow the Cooper Hewitt Museum and R/GA Are Showing the Evolution of Technology...
On a weekday afternoon this spring, Bob Greenberg stopped in front of a bright red Ducati that he'd recently bought. It was a four-cylinder, with a top speed of 200 mph. Made of titanium and carbon...
View ArticleThe Smithsonian Is Bringing Its Burning Man Exhibit to Snapchat With An...
At the end of every summer, people from around the world create a temporary city in the Nevada desert--to make things, to burn things, to dress with elaborate costumes and to live for a week with a...
View ArticleFacebook Cracked Down on Myanmar Military Accounts and Content
Facebook's efforts to keep its platform safe in Myanmar have accelerated to the point of banning several military officials. The social network said in a Newsroom post that 20 individuals and...
View Article3 Ways Ecommerce Marketers Can Compete Head-to-Head With Google
For a long time, the digital ecosystem consisted of two distinct worlds: search and commerce. Search companies like Google offered a way for users to find information, and commerce companies sold...
View ArticleTo Promote Its New Streaming Service, a Brewery Launched Parody Site Beer.Porn
In the Instagram era, it's become pretty easy to tack "porn" after any food, drink or hobby, but one British brewing company is taking the trope a big step further. Scottish craft brewer BrewDog has...
View ArticleOn the Road to Brandweek: Casper CMO Jeff Brooks Discusses Expanding Product...
Casper is getting into all things bedroom decor. After seriously disrupting the mattress category four years ago, the company is looking to add to its offerings as it continues to innovate around...
View ArticleHow Warner Bros. Used Facebook and Instagram to Strategically Market Crazy...
Crazy Rich Asians reigned supreme at the box office for the second weekend in a row. It raked in another $25 million for Warner Bros., bringing its total box office to $76.8 million, according to...
View ArticleSerena Williams’‘Voice of Belief’ Sets the Tone in Poignant Nike U.S. Open Ad
Nike shows the "Voice of Belief" that has allowed Serena Williams to carry on in the face of adversity in a powerful new "Just Do It" ad. Serena Williams returns to the U.S. Open this week during a...
View ArticleYouTube Just Made It Easier for People to See Just How Long They’re Watching...
YouTube announced Monday that it consolidated all of its tools that enable people to control and monitor their usage of the video site in a single location. The video site's parent company initially...
View ArticleEsurance Upgraded Monday in 10 Cities, Offering Puppy Playtime and Better DMV...
Following up its campaign featuring Dennis Quaid (who, for some reason, kind of looks like Harrison Ford), Esurance is taking its new "Surprisingly Painless" tagline to heart with a 10 city activation...
View ArticleWhy Eat Healthy? This Charming French Ad Slowly Reveals One Girl’s Very...
This 90-second commercial touting a new loyalty card from French grocery chain Intermarch? might just satisfy your appetite for sweet storytelling. Using the card, shoppers can earn discounts when they...
View ArticleTop Facebook Communications Exec Rachel Whetstone Is Netflix-Bound
Facebook vice president of communications Rachel Whetstone is leaving the social network to join Netflix as chief communications officer. Whetstone left Uber in July 2017 to become vp of communications...
View ArticleWunderman Elevates Head of Operations to Chief Operations Officer, North America
WPP-owned global digital agency Wunderman today announced the promotion of Robyn Tombacher to the newly-created role of COO of North America, effective immediately. She previously served for the past...
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