How Programmatic Can Usher in New Standards for Cannes
The Cannes Lions Festival has come to represent many things for our industry in recent years. Creativity, yes, but also industry decadence, elitism and, perhaps most importantly, the stark reality that...
View ArticleHow Gannett Is Putting Its Advertisers Closer to Its Readers
CANNES, France--Being able to effectively target an audience is the ultimate quest of any digital media company. That's why Gannett, publisher of USA Today, more than 100 local newspapers and a dozen...
View Article3 Key Lessons in Marketing From the Top Leaders at ClassPass, Bark and Peloton
Experimentation and authenticity: two key factors that leaders from Bark, Peloton and ClassPass use for their respective companies. At the third annual Evolving E conference in New York City, held by...
View ArticleAfter P&G and Publicis’ Support at Cannes, Free the Bid Worked With Twitter...
CANNES, France--Procter & Gamble, the world's largest advertiser, plans to invest in nonprofit Free the Bid with HP and Publicis so that the companies can help double the number of directors and...
View ArticlePublicis Group Chief Data Officer Announces His Exit After 13 Years
Publicis Groupe chief data officer Jason Kodish announced his resignation today in a lengthy all-staff email he seemingly copied and pasted into a public LinkedIn post. Kodish starts the email warning...
View ArticleHere’s How Audi Is Celebrating Saudi Arabia’s Historic Turning Point for...
Sunday was the first day women in Saudi Arabia were allowed to obtain their driver's license and drive cars, allowing for more independence and lifting the ban that had been in place since the 1950s....
View ArticleHere Are the Keys to Inspiring Creativity in Your Teams
Trust, latitude and a lot of patience. These are just some of the keys to ensuring creatives maintain their edge. Recently, at our Elevate: Creativity event, we talked with Brad Jakeman, senior advisor...
View ArticleWhat AT&T’s Acquisition of AppNexus Means
AT&T has acquired digital advertising technology company AppNexus, it said Monday, signaling that the telecom giant is looking to become a bigger player in digital advertising and siphon digital ad...
View ArticleOnce Again, Tiffany Haddish Will Help You Gleefully Part With Your Money for...
For those of us squarely in the "Tiffany Haddish Can Do No Wrong" camp, a new series of Groupon ads shows that, even in 15 seconds, she can reel you in. The star of The Last O.G. and one of the hardest...
View ArticleYour Social Media Data May Be Around for Much Longer Than You Think
It's no secret that people are becoming increasingly disillusioned with Facebook. It's clunky and obsolete. The advertising is creepily targeted. The news it promotes is of questionable legitimacy. It...
View ArticleIt’s Time for Cannes to Shift Its Finale Focus Away From Film
Perusing the work at the Palais des Festivals last week, I was once again struck by the breadth and sophistication of our industry's creative output. The product innovation, design, experiential and so...
View ArticleFacebook Just Reopened the Door for Cryptocurrency Ads From Pre-Approved Brands
The blanket ban on cryptocurrency ads that Facebook announced in late January is no longer in effect, but that doesn't mean every company with "coin" at the end of its name can flood the social network...
View ArticlePizza Hut Sends $227 Million Creative Account to GSD&M
Pizza Hut selected GSD&M as its creative agency of record, following a review launched in March that saw the brand part ways with incumbent Droga5. The brand informed GSD&M of its decision...
View ArticleThe ‘Period Sex Blanket’ From Thinx Continues the Battle Against Menstruation...
When the #BloodNormal campaign by Bodyform, advocating for more frank discussion of periods, won two top prizes at the Cannes Lions last week, it seemed to mark a cultural turning point in terms of the...
View ArticleVideo Chat Comes to Instagram Direct
Three Instagram features that were announced at Facebook's F8 annual developer conference in May--video chat in Instagram Direct, the addition of topic channels to the Explore tab and new camera...
View ArticleDonald Glover Narrates This Simple, Illustrated PSA About Sexual Harassment...
If you're still on the fence about what sexual harassment in the workplace looks like (or sounds like), let Donald Glover break it down for you. The multi-talented Glover has lent his voice to an...
View ArticleIntel’s Fleet of Drones Is Back. This Time, They’re Celebrating Pride
With 300 drones, Intel lit up the sky to celebrate Pride month and to also show an ode to one of its LGBTQ employees. Intel's infamous drone light shows, which have taken over skies for the Super Bowl,...
View ArticleFox Enters the Wrestling Ring, Picking Up WWE’s SmackDown Live Starting in...
21st Century Fox still doesn't know whether Disney or Comcast will be its new parent company, but Fox Broadcasting's sports-heavy future has been solidified with a new five-year deal to bring WWE's...
View ArticleActors Grudgingly Entered a Stereotypical Casting Call, Then Learned Why They...
Fresh off the Cannes Lions, where a significant portion of awarded work either broke stigmas or illustrated greater representation, the Unstereotype Alliance in partnership with the United Nations...
View ArticleFacebook Is Testing a Way for Users to Hit the Snooze Button on Specific...
Spoiler alert: Facebook just began testing a feature that can help you avoid spoilers or, basically, any topic you don't want to see in your News Feed. News Feed product manager Shruthi Muraleedharan...
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