Macy’s Picks Spark Foundry and Digitas as Its New Media Agencies of Record
Two Publicis Groupe agencies, Spark Foundry and Digitas, have won the Macy's media business after a closed review. "Macy's has appointed Spark Foundry, a division of Publicis Groupe, as its media...
View ArticleMoet & Chandon Is Celebrating Roger Federer With the Perfect Limited-Edition...
Calling it "an exceptional design for an exceptional player," agency Sid Lee Paris has created a limited-edition bottle of Moet & Chandon champagne celebrating Roger Federer's 20th year in...
View ArticleThe Americans Showrunners on the Pressure to ‘Stick the Landing’ With Their...
During its six-season run, The Americans has become one of the most critically acclaimed series of all time. But the showrunners behind the FX drama know that despite all those accolades--which include...
View ArticleIt’s Time to Stop Relying on Third-Party Data and Prioritize Consent-Based...
Marketing as an industry is at a critical juncture. What consumers want from brands is a personalized experience, one that mirrors the way they interact with peers, family and friends. But we as...
View ArticleOn the Adweek Podcast: How Gimlet President Matt Lieber Is Creating ‘the HBO...
Welcome to a very special episode of the Adweek podcast, Yeah, That's Probably an Ad. This week the team took a field trip to Brooklyn to visit Gimlet Media headquarters, where we had the opportunity...
View ArticleHere’s How Publishers Are Opening Their Data Science Toolkits to Advertisers
As publishers grapple with how to best make use of the troves of audience data at their disposal, a growing number are handing brands the keys to in-house data and artificial intelligence tools that...
View ArticleLaughlin Constable Fires CCO in Wake of Sexual Harassment Allegations
Milwaukee independent agency Laughlin Constable fired CCO Dan Fietsam after unspecified sexual harassment allegations were made against him, according to an email he wrote to employees before his...
View ArticleSnapchat’s New Lens Reacts to the Sounds It Hears
You're not being paranoid: Snapchat really is listening to you. The messaging application Monday began rolling out a lens that reacts to sound, and a spokesperson said additional similar lenses will be...
View ArticleInfluencer Marketing to Win Lions: Has Cannes Lost It Completely?
The Cannes Lions International Festival of Creativity, with its dense heritage, famously recognizes and rewards the best in creativity, marketing communications, entertainment, design, tech and...
View ArticleWill Martin Sorrell’s New Tech and Data-Focused Venture Upend Advertising’s...
The rumors, of course, were true. Today the board of Derriston Capital, a publicly traded but heretofore obscure London firm that specializes in acquiring the makers of medical technologies, confirmed...
View ArticleAmbien Claps Back at Roseanne Barr After She Blames Her Racist Twitter Tirade...
Everyone knows there are some weird side effects from taking sleep aid Ambien, but Roseanne Barr's vitriolic racism is not one of them, at least according to Ambien manufacturer Sanofi. The...
View ArticleThe Secret to Marketing Marijuana Lies With Cannabis Influencers
It's official: America's fastest growing industry is cannabis. While opportunity seems plentiful for the marketing firms embracing this new business, they face a number of challenges not seen in more...
View ArticleUnited Adworkers Says It Requested Dan Fietsam’s Resignation Following Sexual...
Following news that Milwaukee agency Laughlin Constable had fired CCO Dan Fietsam, who also resigned from his role as president of United Adworkers following unspecified allegations of sexual...
View ArticleAfter KFC’s Chicken Shortage, the Colonel Comes to U.K. Ads for the First...
It looks like something straight out of a dystopian horror flick, but any trepidation evaporates as soon as the Colonel emerges in a "blaze of herbs and spices" in this latest spot by KFC U.K. Colonel...
View ArticleAnonymous Pack of Self-Described ‘Lionesses’ Urge Women to Wear Black at Cannes
Describing its members to Adweek as "lionesses" from various agencies, an anonymous group is calling on women attending the 2018 Cannes Lions Festival to wear black. The movement functions as a...
View ArticleYouTube: Here’s How to Hide the Videos You’ve Liked
Did you know YouTube allows you to stop other users from seeing the videos you've liked? Our guide will show you how this is done. Note: These screenshots were captured in the YouTube application on...
View Article72andSunny Continues Reorganization, Spinning Off Production Unit Into Hecho...
Hecho En 72, the production company housed within MDC Partners agency 72andSunny, will become its own company. The announcement, which went out to staff yesterday, marks the latest and perhaps most...
View Article4 Ways Brands Can Accommodate Shifting Expectations Around Gender Identities
When most of us were growing up, boys and girls were placed unilaterally into blue and pink buckets without anyone asking whether this was a good idea. Even with my own pregnancy, not knowing the...
View ArticleANA Acquires Data & Marketing Association to Help Marketers Adapt to a...
One of the ad industry's best-known trade associations is merging with another: Today, the Association of National Advertisers (ANA) announced their acquisition of the Data & Marketing Association...
View ArticleSkincare Giant Beiersdorf Sends Its U.S. Media Account to OMD
German skincare brand Beiersdorf, whose products include Aquaphor, Eucerin and, most prominently, Nivea, has awarded its U.S. media planning and buying account to OMD after a competitive review. The...
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