Even Adweek Isn’t an Expert in Adweek, According to the Soon-to-Be Dead Klout
We all want to be experts at something. It feels good to know that, yes, you do know what you're talking about; that you can drop in an "actually" and actually be correct. And in a social media age,...
View ArticleCongress Releases 3,000 Russian Ads Found on Facebook
Members of the U.S. House Intelligence Committee have released thousands of Russia-linked Facebook ads, providing a closer look at how outside actors used the platform during the 2016 presidential...
View ArticleSkechers Sues Adidas, Claiming College Bribery Scheme Damaged Its Brand
Skechers has filed a lawsuit against Adidas, claiming the brand used a "deliberate, deceptive and illegal campaign" to elevate the Adidas image, which in turn has hurt the Skechers brand, according to...
View ArticlePornhub Created a Perfect (and SFW) Satire of Sportswear Ads to Hype Its New...
It just might be the oldest sport in history--playing with yourself. Pornhub is out with a new ad that magnificently skewers athletic marketing tropes--the kinds about pushing your body to the limit,...
View ArticleMaternity Leave Is No Vacation, So One Agency Created Hilarious Resort-Themed...
Maternity leave is no laughing matter for millions of professional women around the world. But in honor of Mother's Day 2018, 72andSunny New York decided to simultaneously eviscerate and make light of...
View ArticleBrands Are Creating Virtual Influencers, Which Could Make the Kardashians a...
We all know that spokespeople and endorsers can be erratic. Wild antics can generate negative PR and damage brands. What if you could eliminate the threat of a spokesperson going rogue while still...
View ArticleInstagram: Here’s How to Use the Emoji Slider Sticker
Instagram released an emoji slider sticker for use in Stories, which allows your followers to answer questions using a sliding scale, rather than choosing one of two pre-determined answers. Our guide...
View ArticleWorkplace by Facebook Released a Microsoft Installer Package for Workplace Chat
Workplace by Facebook released a Microsoft Installer Package to ease the process for information technology teams dealing with its Workplace Chat features. The MSI will enable IT teams to install and...
View ArticleThe One Show to Honor Project Calling Russian Election Meddling the Century’s...
Even President Trump now acknowledges, however begrudgingly, that a group of Russian political actors made a concerted effort to interfere with the 2016 United States presidential election via...
View ArticleGoogle’s Latest Updates to Its Assistant Are Creepy—and Exactly What We Asked...
The Google Assistant might finally jump ahead of Amazon's Alexa in the race for user-friendly (if not potentially creepy) artificial intelligence. .@Google's new AI assistant sounds exactly like human...
View ArticleWhat to Get for the Mom Who Wants ‘Nothing’ on Mother’s Day? This Touching Ad...
The moms in this commercial don't expect the usual gifts for Mother's Day. "Nothing, nothing. I don't want anything," one says as the spot begins. "No chocolates, jewelry," adds another, while a third...
View ArticleRyan Reynolds Apologizes to David Beckham in New Trailer for Deadpool 2
20th Century Fox's new trailer for the May 18 release of Deadpool 2 opens with David Beckham watching Ryan Reynolds' character cracking a joke about his voice in the original Deadpool film. The rest of...
View ArticleContests Require Careful Strategy or Risk Being Dismissed by Audiences
Giveaways are dime a dozen across social media. Effective, legal, responsible and on-brand competitions, however--not so much. Cluttering up your newsfeed, thanks to shares and tagging, and popping up...
View ArticleFox Revives Tim Allen’s Last Man Standing One Year After ABC Canceled It
One more sitcom revival is coming to TV next season--but unlike Roseanne, Will & Grace, The X-Files and the upcoming Murphy Brown, this returning series isn't a '90s hit. Next season, Fox is...
View ArticleNBC Rescues Brooklyn Nine-Nine, Just One Day After Fox Canceled It
Step aside, Last Man Standing: yet another canceled broadcast sitcom has come back from the dead. NBC has picked up Brooklyn Nine-Nine for a sixth season, the network announced late Friday night. The...
View ArticleA Baby Brand Has Created ‘The World’s First Team of Pregnant Superheroes’
Our society is superhero-obsessed at the moment, but one superpower has largely been overlooked: being a mom. To that end, baby products brand Summer Infant has decided the time has come to deliver the...
View ArticleThere’s Power in Consumer Data. Is Your Brand in Control?
Customer data is rapidly becoming the dominant currency of the modern marketplace. Recent IAB research credits first-party data as the driver for "all significant functions of the enterprise, including...
View ArticleEditor’s Letter: The Complex Question of Personal Data and How Marketers Are...
Thanks to our now constant use of smartphones, the personal data that we shed out into the world has never been richer, more nuanced and, well, revealing. Having access to that is a marketer's dream,...
View Article17 Media Agency Execs Guiding the Industry During Turbulent Times
As the average creative account win shrinks and clients across the brand spectrum move more work in-house, media continues to be the most important part of the global agency equation. In 2018, bold...
View ArticleInfographic: The Importance of Using Data Effectively and Creatively
Marketers are awash in all different types of data, but often have a hard time making heads or tails of what to do with it. And in an increasingly personalized world, consumers expect their customer...
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