This Film Festival’s Bleak, Intense Look Into the Future Will Leave You...
As sure as the jacaranda trees bloom every spring in Southern California, the Newport Beach Film Festival launches a quirky, cinematic work of art to promote its weeklong event. This year is no...
View ArticleFrom Interaction to Internet: Gen Z Flips the Sales and Social Script
When Gen-Zers go to physical stores, they leave their wallets at home. Smart marketers don't care. Unlike their grandparents, Gen Zers--people born between 1997 and 2013--don't view stores as the final...
View ArticleAdidas Created Earth Day Soccer Jerseys Made From ‘Upcycled’ Plastic Ocean Waste
Adidas has announced its game plan for Earth Day this year, and the brand hopes it will have soccer fans, players and ocean conservationists alike screaming GOOOOOOOOOOAL! Parley for the Oceans, a...
View ArticleLinkedIn: Here’s How to Stop Users From Finding You by Your Email Address,...
By default, LinkedIn allows users to find other members on its platform by searching for their email address or phone number. If you want to stop users from being able to find your profile that way,...
View ArticleHow Out-of-Home Media Companies Must Reinvent Themselves as Publishers to...
For the past five years, industry leaders have been heralding the golden age of out-of-home (OOH) advertising, predicting it will evolve into a medium that could do pretty much anything. The rhetoric...
View ArticleHow to Make Your Product Stand Out During the Customer Journey
If you've ever walked through Times Square in New York, you've definitely experienced slow walkers ahead of you. They're usually tourists looking up at all the beautifully lit billboards telling them...
View ArticleFuse Media Heads Into Upfront With New Branded Content Studio
With ratings among its core millennial demographic on the rise last year, Fuse Media is heading into this year's upfront event with a new branded content studio, Fuse Collab, to help create branded...
View ArticleThe Handwritings of Kurt Cobain, David Bowie and John Lennon Are Now...
There's something viscerally personal about the handwriting of musical greats, whether its their feverishly scribbled drafts of lyrics or their introspective letters to peers and loved ones. Now the...
View Article5 Lessons Big Brands Can Learn From Startups
Show me an established category, and I'll show you a startup that's disrupting it (or about to). The trusted rules of the road for managing and marketing brands simply don't cut it on the fast and...
View ArticleSurfing Legend Lisa Andersen Ascends a Mountain of a Wave in Mother’s Final...
Beauty is about much more than youth and appearance. That's the message cosmetics brand No7 has conveyed with its ongoing "Ready" campaign, highlighting the stories of women who have defied the odds to...
View ArticleWhy FedEx’s Transportation of $1 Billion in Egyptian Artifacts Is Big for the...
FedEx has made a name for itself over the past 40 years by transporting not only everyday stuff but precious and irreplaceable cargo, like giant panda Bao Bao, a T-Rex skeleton, 90 tons of Titanic...
View ArticleWhy Would an Ad Create the ‘Worst Song in the World’? To Make a Pretty...
The amusing new ad from French food-and-sundries retailer Monoprix poses a pretty basic question: Why would a young woman suffer through an impossibly bad song instead of just skipping it? There's an...
View ArticleLinkedIn: Here’s How to Stop Sharing Profile Changes With Your Network
When you make job changes to your LinkedIn profile, or are celebrating a work anniversary, LinkedIn may share these updates with your network. If you want to stop the professional network from doing...
View Article6 Ways to Leverage Programmatic in Your Brand’s Marketing Plan
Each new year brings a slew of articles filled with prognostications for marketing and advertising professionals. Few areas attract more of this future gazing than programmatic and online display...
View ArticleThese 4 Mobile Ad-Tech Companies Are Banding Together on Standards for GDPR
With the European Union's General Data Protection Regulation (or GDPR) looming, a handful of ad-tech companies are working together in an attempt to tackle the stringent regulations. Consider this a...
View ArticleWhy Marriott Continues to Bet Big on These Incredible Pop-Up Hotel Rooms at...
Marriott International had an idea for Coachella in 2017 that no hotel brand had ever attempted before. The brand provided festival attendees and Marriott Rewards members with a chance to stay in one...
View ArticleHennessy’s Latest Opus Celebrates a Forgotten Cycling Legend in This Dark,...
Marshall "Major" Taylor was one of the most renowned track cyclists of his time--and arguably one of the most celebrated athletes in history. By 1901, he was considered the greatest athlete in the...
View ArticleKevin Garnett Finally Gets a Break From Retirement, Thanks to NBA 2k18
Pity former NBA superstar Kevin Garnett. After 21 seasons in the league, and more than $320 million in career earnings (not including endorsements), he just can't relax and enjoy his retirement. That's...
View ArticleThe Cleveland Cavaliers and LeBron James Led Twitter Talk During the NBA...
The National Basketball Association Playoffs tip off Saturday, and Twitter secured a courtside seat. The social network created playoff-themed hashtag-triggered emojis for the league and all 16 teams...
View ArticleDentsu Aegis Network Wins Global Gore-Tex Media Review
W.L. Gore & Associates announced today it has consolidated its global media account for its fabric division, behind Gore-Tex outerwear threads, with Dentsu Aegis Network following a review that...
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