Uber and Spotify Are Tapping Into Changing Consumer Behaviors
Car hire app Uber and audio platform Spotify have more evidence that people, especially younger generations, are gravitating toward longer-form content. "People are spending two and a half hours a day...
View ArticleMacy’s Brings AR Disney Princess Experience to Herald Square
Throughout the holiday season, visitors to Macy's Herald Square flagship will have the chance to virtually become Disney Princesses through the AR Mirror from AR tech company Zero10. Zero10's AR Mirror...
View ArticleWhat Brands Need to Know About Creator Marketing in 2024
In the ever-evolving landscape of digital marketing, the creator economy has emerged as a powerful force, reshaping the way brands connect with consumers. A recent study conducted by LTK in partnership...
View ArticleCoca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover
Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. The 130-year-old brand is opening its vault to the public via Create Real Magic,...
View ArticleInside Amazon’s Holiday Campaign That Shows Off Its Growing Creative Power
When producing this year's holiday campaign, Amazon wanted to be mindful of the limited spending power many customers are likely to have after a year of economic uncertainty. The creative idea would...
View ArticleDove’s New Partnership Enables Black Gamers to Reach New Levels of...
During a recent session featuring Black women in gaming at Adweek's Nextech event, COEXIST founder Jaye "Letta J" Watts' opening remarks pointed to how the industry's top two games--NBA2K and Madden...
View ArticleBrands Celebrate the Holidays With AR Snapchat Lenses
Ahead of the holiday season, brands have begun releasing festive augmented reality Lenses on the Snapchat platform. Here are some of the experiences available to users. To start, apparel company...
View ArticleThese AR Ads Helped Marcolin Promote Eyewear Through a Try-On Feature
To promote its Guess Eyewear collection, eyewear group Marcolin recently worked with AR company Aryel, digital marketing agency Intarget and media platform Teads for a campaign that ran in Spain,...
View ArticleTools of the Trade: Jake Bayham of BSSP
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top...
View ArticleA Beleaguered Football Ref Gets Some Comfort in The Farmer’s Dog Ad
The referee character in a new commercial for The Farmer's Dog is having a terrible, horrible, no good, very bad day. In fact, that's kind of an understatement. The guy is booed off the football field,...
View ArticleRevolving Door Roster Updates: Adam&eveDDB, Havas, Medialab & More
This week's roster updates feature some exciting new hires and leadership moves as agencies continue to build out their creative, operational, and strategic teams. Ammunition Ammunition has promoted...
View ArticleRemember the Time That Flying Squirrel Faked its Own Death?
In the spirit of Friday and with no roundup, we give you a weekend send off with a very smart squirrel. This squirrel story is actully an old one, but TVSpy saw it last night and had to share it...
View ArticleNBCU Cuts Back on The Tonight Show to 4 Nights Per Week
When it comes to The Tonight Show's five-night-a-week schedule, NBCUniversal is saying, "Go on, git!" Top Line ADWEEK has confirmed that NBCUniversal is cutting back on The Tonight Show, making it four...
View ArticleNFL Kicks Off 2024 Season With Huge Ratings Win
The Kansas City Chiefs may have won the kickoff game against the Baltimore Ravens on NBC and Peacock, but the NFL also came out on top as a winner with ratings. Viewership for the NFL kickoff game on...
View ArticleMonday, September 2 Evening Cable News Ratings: The Five is Tops in Total...
25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 182 | CNN: 106 | MSNBC: 78Prime: FNC: 243 | CNN: 108 | MSNBC: 57 FNC: CNN: MSNBC: 4PM Your World:167 The Lead:147 Wallace:--- 5PM Five:245 Situation...
View ArticleTuesday, September 3 Evening Cable News Ratings: Deadline: White House is...
25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 228 | CNN: 103 | MSNBC: 120Prime: FNC: 370 | CNN: 163 | MSNBC: 184 FNC: CNN: MSNBC: 4PM Your World:199 Tapper:110 Wallace:156 5PM Five:326 Tapper:134...
View ArticleWednesday, September 4 Cable Evening News Ratings: Hannity’s Trump Interview...
25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 262 | CNN: 127 | MSNBC: 115Prime: FNC: 510 | CNN: 233 | MSNBC: 167 FNC: CNN: MSNBC: 4PM Your World:224 Tapper:148 Wallace:149 5PM Five:323 Tapper:150...
View ArticleTicker: ABC News Finalizes Presidential Debate Rules
Top of the Ticker: With only four sleeps to go before Kamala Harris and Donald Trump face off in Philadelphia in their Sept. 10 presidential debate, ABC News has set the ground rules for the...
View ArticleNFL Kicks Off 2024 Season With Huge Ratings Win
The Kansas City Chiefs may have won the kickoff game against the Baltimore Ravens on NBC and Peacock, but the NFL also came out on top as a winner with ratings. Viewership for the NFL kickoff game...
View ArticleX Global Affairs Head Nick Pickles Resigns
X executive Nick Pickles is leaving the social media platform formerly known as Twitter after a decade at the company in which he fought multiple political battles and engaged with regulators...
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