Microsoft Appoints New CMO as It Focuses on the ‘Era of AI’
After a 32-year run, Microsoft's chief marketing officer Chris Capossela is stepping down, as this "new era of AI is upon us," according to a message to employees from Microsoft CEO Satya Nadella. Top...
View ArticleWhen It Comes to Martech, a Single Tool Is Never Enough
According to the latest Gartner CFO survey, 53% of chief financial officers plan to increase marketing budgets by at least 3% this year. The majority of marketers (60%), however, say marketing...
View ArticleRobert De Niro and Asa Butterfield Form an Unlikely Friendship in Uber One...
The only things that Robert De Niro and Asa Butterfield have in common are that they both eat food and go places, but that lays the foundation of a beautiful friendship in a campaign from Uber. The...
View ArticleUnilever Brings Back the CMO Role—Here’s Why
Just over one year ago, Unilever switched out the traditional CMO role for a marketing position that bridged sales and digital. Now the CPG giant, famously one of the world's biggest advertisers, has...
View ArticleAI Watch for the Week of Oct. 23: Updates for the Latest in Generative AI News
In the midst of the rapid advancements in generative artificial intelligence, Adweek's weekly AI summary provides an overview of the most recent updates, regulatory activities and business developments...
View ArticleOcean Spray’s Secret Sauce to Win Gen Z: Absurdism and Playful Grannies
An older woman wearing a blazer tiptoes into an office holiday party with a mischievous glint in her eye. This party is dull, but it's about to liven up, thanks to the secret weapon hidden in her...
View ArticleMarketing’s Evolution: Angela Voss on Leadership, Collaboration and Industry...
In the ever-evolving landscape of marketing, collaboration, leadership and adaptability are the cornerstones of success. As a seasoned professional in the industry and CEO of Marketing Architects,...
View ArticleThis Battle of the Baddest AR Experience Features Larger Than Life Fighters
To kick off the annual Riyadh Season sports and entertainment festival in Saudi Arabia, current World Boxing Council champion Tyson Fury and former Ultimate Fighting Championship star Francis Ngannou...
View ArticleBuzzFeed Inc. Is Considering Selling Complex Media to Ecommerce Platform Ntwrk
The entertainment and culture publisher BuzzFeed Inc. is in advanced discussions to sell Complex Media, which it acquired in January 2021 for $300 million, to the livestream ecommerce platform Ntwrk,...
View ArticleDaiya Dupes ‘Pizza Experts’ With Plant-Based Cheese
Hard-core Green Bay Packers fans--the ones wearing foam blocks of cheddar as hats--would not consider showing up on game day with a plant-based cheese pizza as a snack. That party foul could result in...
View ArticleArt and Copy: An Advertising Poem
Editor's Note: The following is a short poem by Tony Award-winning poet Lemon Andersen, shared at the 4A's Foundation MAIP's Golden Gala on Oct. 23, 2023. Here, Andersen pens a poem to young people...
View ArticleWhy One Consultancy Launched a Premium Subscription for Agency New Business...
Pitching a self-storage company was a new one for Basic/Dept's vp of growth, Asher Wren. Once an agency onboards a new client, it's common for strategists to conduct market research before responding...
View ArticleGold Peak Tea Celebrates Golden Hour With Photos Taken Through a Liquid Lens
To celebrate "golden hour," the time near sunrise and sunset when outdoor environments take on a golden hue, Coca-Cola's Gold Peak Tea created a real-world spin on an AR filter that alters reality...
View ArticleBlack-Owned Publishers Are Building More Collaborative Collective Models to...
In 2020, brands and agencies pledged to devote more marketing spend to Black-owned and Black-targeted publishers. But the immature advertising infrastructure of the sector--a lack of programmatic...
View ArticleHow Neurodiversity Became My Best Leadership Asset
"Neurodivergent" describes anyone who experiences a variation in their mental processing, including conditions like attention-deficit/hyperactivity disorder (ADHD), dyslexia or autism spectrum disorder...
View ArticleWhy Do People Hate the Term ‘Influencer’?
When people ask Sara Wilson about her former position at Facebook (now Meta), which began in 2013, she includes a caveat: "I worked with influencers, but now 'influencer' is a dirty word, so we call...
View ArticleThe Next Chapter of DEI: Shifting the Focus Back to Inclusion
In 2022, Adcolor conducted a study taking a closer look at the state of the workplace, particularly when it comes to the retention of historically excluded communities in adland. While the study homed...
View ArticleThe Brand Takeaway From Hip-Hop’s 50th Anniversary: Don’t Just Talk About It....
When James Todd Smith (otherwise known by his more famous moniker, LL Cool J) and his Rock the Bells business partner, Geoff Yang, rang the opening bell at Nasdaq in August, they weren't just there to...
View ArticleFor UPS, Delivering DEI to the Fashion Industry Never Goes Out of Style
There was once a time when UPS was the unlikeliest brand to be associated with fashion. With its ubiquitous (some would say drab) brown color scheme, nothing about the shipping company seemed to...
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