Olivia Rodrigo Shows Sony How to Make Gen Z Headphones
Olivia Rodrigo is a three-time Grammy winner, a multiplatinum artist and--for the better part of next year--a relentless touring salesperson for her latest album, Guts, released earlier this month. To...
View ArticleThe Art of Marketing With Raja Rajamannar
In this captivating interview, Raja Rajamannar, chief marketing and communications officer and president of healthcare business at Mastercard, shares his remarkable journey from a background in...
View ArticleThe Multifaceted Latine Community and What Managers Can Learn
Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. Latine is a gender-neutral form of Latino. In my career, I've worked for organizations...
View ArticleHispanic and Latinx Communities Still Feel Typecast In Advertising
Grace Heskey, a student at Miami Ad School who is based in the Dominican Republic, said advertising in her country is defined by surface-level product pushes--made by the same brands that persistently...
View ArticleATTN:’s New Creative Shop Is on Track to Net 70% Revenue Growth
Since its debut last July, the in-house creative shop launched by the social publisher ATTN: has quickly found its footing, notching 50% year-over-year revenue growth while pacing to finish the year up...
View ArticleTime Is of the Essence With God-is Rivera
Since its inception in 1970, ESSENCE magazine has been a go-to lifestyle magazine for Black women, covering a wide range of topics such as politics, fashion, beauty and more. ESSENCE Ventures is a...
View ArticleThis Gun Violence PSA Sneaks School Shooter Lines Into Stand-up Sets
[Sensitive content: This article discusses gun violence.] When Wanda Sykes told her audience that "Some shit's gonna go down, and I don't think you're going to like it," she wasn't teeing up a...
View ArticleHold the Sombrero: How Hispanic Agencies Address Racial Bias in AI
When the multicultural agency, Lerma, prompted the generative artificial intelligence tool Mid Journey to generate an image of a Hispanic or Latinx man at work, the results were troubling. The team...
View ArticleHyatt’s Crystal Vinisse Thomas Is Changing the Cultural Event Space One Stay...
As post-pandemic excursions continue, travelers are looking beyond beaches and mountains and adding cultural experiences to their itineraries. According to Viator's 2023 Travel Trends, there was a 228%...
View ArticleBloomberg Media Restructures Sales Team to Streamline Events, Integrated...
Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to...
View ArticleWatch All the Panels From Brandweek 2023
Adweek's biggest marketing event of the year returned for its sixth annual edition in 2023. Brandweek took place from Sept. 11-14 in Miami, where the marketing and advertising industry's leaders...
View ArticleThe Spanglish Advantage in Advertising
Inclusivity is a pillar of marketing. And as the Latinx population in the U.S. continues to grow and evolve, brands need to understand the significance of culture and language for this key consumer...
View ArticleSnap Shutters AR Enterprise Services Unit Less Than a Year After Launch
Less than a year after its debut, Snap will discontinue its AR Enterprise Services (ARES) unit. Launched in March 2023, the ARES technology suite was designed to allow customers to bring Snap's AR tech...
View ArticleSpotify and Roku Offering In-App TV Video Ads Is Music to a Marketer’s Ears
The world of TV marketing just got a little bigger, thanks to Roku and Spotify. Top line Today, Roku and Spotify announced they are teaming up to bring video ads to Spotify's app on Roku, expanding the...
View ArticleImpact Through Relationships With Dara Treseder
In a dynamic conversation at Brandweek, Dara Treseder, CMO of Autodesk, shared insights on marketing leadership and the transformative power of creativity. Her journey to chief marketing officer began...
View ArticleEverything You Need to Know About AMC+’s New Ad Tier
AMC's The Walking Dead has a new way to bring fans to tiers. Today, AMC Networks announced that it's begun rolling out the ad-supported version of AMC+ on its direct-to-consumer platform and apps, with...
View ArticleHow Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms
Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in...
View ArticleMeta’s AI-fueled Advantage+ Shopping Campaigns Underwhelm Marketers
Advantage+ Shopping Campaigns (ASC) have been among Meta's most high-profile ad product launches in the last year, but some marketers are finding the results lacking. The tool--which lets artificial...
View ArticleLuxury Brands Are Moving From Haute Couture to ‘Haute-spitality’
For London Fashion Week in September, Burberry gathered the glitterati to peruse its Autumn/Winter 2023 collection in an unlikely setting: an old-fashioned greasy spoon with checkered curtains on the...
View ArticleAI Watch: Weekly Updates on the Latest in Generative AI News
Amid the flurry of generative AI developments, Adweek's weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around gen AI. Here are this week's...
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