Allbirds Celebrates Its Birthday With a Limited-Edition Shoe Collection...
Allbirds, the comfortable shoe that people can't stop talking about, celebrated its second birthday by releasing a limited edition shoe collection. The catch? You can only buy it on Instagram. The...
View ArticleKimberly-Clark Launches Global Creative Review, Forcing WPP to Defend a Major...
CPG conglomerate Kimberly-Clark recently launched a global creative agency review as it seeks to restructure the roster of shops responsible for marketing its extensive brand portfolio. The Irving,...
View ArticleLaura Dern, Sasheer Zamata and Tavi Gevinson Talk Life Advice in Kate Spade’s...
If Laura Dern were to write a love letter to herself, it would say, "You've got this, Dern." That's one of the 22 versions of a new digital campaign that Kate Spade rolled out this week; the campaign...
View ArticleUnivision Is Planning the First Experiential Upfront
Univision is scrapping the traditional Upfront presentation this year and planning a two-day experiential gathering. The leading Spanish-language U.S. media company is also moving out of the stuffy...
View ArticleIt’s Time to Hire a Chief Brand Safety Officer
Earlier this week, Bank of America became the first major company to announce that it had appointed a brand safety officer to ensure a positive customer experience and protect the firm's reputation...
View ArticleFerrero Is Using the Oscars to Introduce Kinder Joy—a Chocolate Treat With a...
If you're going to mimic theatrical trailer tropes like "In a World..." as part of your marketing campaign you might as well do so during the Oscars. Ferrero is doing just that, positioning its Kinder...
View ArticleThis Bostonian Design Director Helps Hotels Find Their Brand Identity
While many people move between jobs over the course of a career, Denise Korn has worked at the company she founded for 25 years. In 1992, Korn established Korn Design, specializing in real estate,...
View ArticleBrands Are Finally Embracing Augmented Reality, but Not Without Speed Bumps
Pok?mon Go and a dancing hot dog: two augmented reality stars that burst into the tech universe over the last two years. One hundred million people downloaded Pok?mon Go. And the hot dog, which was a...
View ArticleA Pioneering Single Mom Created Liquid Paper, and It’s Been Fixing Typos for...
Bette Nesmith Graham was in a terrible fix. It was 1954, and the Texas Bank and Trust, where she worked as a secretary, had just replaced its old manual typewriters with new IBM electrics. Graham had...
View ArticleWhy Brands Are Faking Out Consumers With Ads Disguised as Movie Trailers
In the weeks leading up to the Super Bowl, movie buffs were surprised to find IMDb pages popping up online and unexpected trailers dropping for what appeared to be a reboot of Crocodile Dundee. The...
View ArticleInfographic: As Gen Zers Become Parents, Here’s What Brands Need to Know
Sure, children are the future, but perhaps even more so, parents are the future. Now that Gen Z is growing up, how can brands access the ever-changing demo and target them as parents? Pregnancy and...
View ArticleSpike Jonze and FKA twigs Made a Jaw-Dropping Short Film for Apple’s HomePod
Spike Jonze has long been deeply embedded in the dance world. He explored movement in everything from the Fatboy Slim videos he helped to choreograph in the late '90s, to Levi's "Crazy Legs" commercial...
View ArticleFacebook’s New Tool Allows Travel Brands to Shape Vacationers’ Plans From the...
Travel advertisers on Facebook no longer have to wait until vacationers have chosen a destination to begin the courtship process, as the social network introduced new ad product trip consideration,...
View ArticleMarriott International Sends Global Media Account to Publicis
Marriott International has handed its global media buying and planning account to Publicis Groupe. The appointment concludes a review launched last October. MEC had handled media buying and planning...
View ArticleStudy Shows That Every $1 Spent on Radio Advertising Returns $12 In Purchase...
Radio network Westwood One wanted to get a sense of the return its advertisers were getting on their investments--it promised as much last fall, when it established ROI guarantees--so it partnered with...
View ArticleWhat’s the Next Social Network? Think Music
We plug into it with our closest friends, dance to it with complete strangers and discuss it among our newest acquaintances. There's no doubt about it: Music is a deeply powerful connection point for...
View ArticleCoca-Cola, Sprint and Volkswagen Will Sponsor Telemundo’s World Cup Coverage
NBCUniversal has barely caught its breath from broadcasting the Super Bowl and Winter Olympics, but it's already time to focus on the company's third major sports event of the year: the 2018 FIFA World...
View ArticleThis Company Came Up With a Score to Measure an Influencer’s Reach
Influencer marketing is getting a metric that promises to help brands and companies measure out the value of an influencer. A report from Celebrity Intelligence found that of the 270 marketing...
View ArticleHow to Open Your Mind to Amazon’s Marketing Potential
Over the last two years, there has been a real awakening of Amazon's platform, with major brands like Nike and Sears Kenmore signing on to sell direct and a well documented influx of media dollars. But...
View ArticleNickelodeon Will Revive Blue’s Clues and Launch a SlimeFest Music Festival in...
Nickelodeon is getting in on TV's revival craze, and will be bringing back one of its most popular shows, Blue's Clues. The network made the announcement just ahead of its upfront event, which will be...
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