Wieden+Kennedy Hires a Longtime CMO, Bringing Back Jason White to Lead...
Wieden+Kennedy is a place creatives want to work. The global independent agency has landed some of the top talent in the world, thanks to decades of groundbreaking work for brands including Nike,...
View ArticleNielsen Names New CEO in Latest Measurement Shakeup
Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny, who had the position since 2018, will take the role of executive...
View ArticleGenAI Will Permanently Change the Stock Imagery Landscape
"Man and woman stand at a crossroad." So reads the description for a photo on Getty Images, a go-to provider for stock imagery. With Shutterstock, they own or license hundreds of millions of photos and...
View ArticleWhatsApp and Verizon Are Listening Closely to Underserved Consumers
Amid a tough global economic outlook, 62% of people believe the best companies succeed in making their lives easier, according to Wunderman Thomson. With connectivity at their core, Verizon and...
View ArticleIkea Chooses McCann as First Global Brand Marketing Partner
Ikea has named its first global brand marketing partner in McCann. The Swedish furniture and home goods retailer chose the IPG agency to be its global partner, with business to be led out of McCann...
View ArticleGenius Sports Brings Real-Time NFL Data to Snapchat Users Through AR Lenses
Data and technology company Genius Sports is bringing real-time NFL data to augmented reality Lenses in Snapchat. Verizon will run the first sponsored Lens incorporating Genius Sports technology. The...
View ArticleTaco Bell’s Incoming CEO Sean Tresvant Talks Disruption and Leadership
Taco Bell's incoming chief executive Sean Tresvant has a vision for the role once he steps up next year. He sat down at Brandweek to outline his focus on leadership while recognizing that it'll be "a...
View ArticleHow Amazon Is Making Ad Tech the MVP of Thursday Night Football
Thursday Night Football has a new star in Amazon's ad tech. Ahead of the company kicking off its second season of exclusive Thursday Night Football coverage on Prime Video tonight, with a matchup...
View ArticleAway and Rare Beauty Build Brands by Putting Community First
The future of brand building is "community first," Shaina Zafar, co-founder and chief marketing officer of Gen Z specialist shop JUV Consulting, said at Brandweek this week. "You are co-creating with...
View Article‘Setting Up A Cottage Industry:’ California’s Delete Act Raises Concerns Over...
California's hotly debated Delete Act (SB 362), if passed, could upend the ad-tech data broker market. The proposal appears to be moving quickly, coming in less than a year after the Consumer Privacy...
View ArticleUber Eats and PetSmart’s Animal (Open) House A Treat for Pet Owners
For those who believe New York real estate has gone to the dogs, Uber Eats' latest activation hit home in an adorable way. To celebrate the arrival of PetSmart as one of its newest vendor partners, the...
View ArticleChris Hemsworth Wants to Combat Exclusivity in Fitness
Chris Hemsworth is taking a holistic approach to wellness that challenges a space traditionally defined by comparison. The Thor actor and Andrew Sugerman, CEO of Hemsworth's fitness app Centr, sat down...
View ArticleWhy Zach Braff and Donald Faison ❤️ T-Mobile
When it comes to crafting creative, brands can get too focused on the product and forget to include the creativity: the stuff that evokes some sort of emotion. T-Mobile's long-running partnership with...
View ArticleBrands Rush Into Football Season With Early Campaigns
The NFL and its players score bigger points for brands than just about any other option. Last year, according to data and analytics firm EDO, the National Football League was responsible for half of...
View ArticleChobani Flips for Halloween With AR-Enabled Yogurt Packaging
To celebrate the spookiest time of the year, food and beverage company Chobani updated several flavors of its Chobani Flip yogurt four-packs with AR-enabled Halloween packaging. The seasonal packaging...
View ArticleSoccer Publisher Men in Blazers Launches UK Studio and Seeks First Funding Round
The multichannel soccer publisher Men in Blazers launched a production studio in the U.K. Monday, part of a larger bid from the company to capitalize on the growing wave of American interest in the...
View ArticleWhy Major SSPs Monetize the Majority of the Web’s Low-Quality Websites
Despite the industry's efforts, low-quality supply continues to be a regular component of the programmatic supply chain, according to July's Jounce Media report, which found that top supply-side...
View ArticleThe Digital Ad Sales Recovery Isn’t Saving Traditional Media
When it comes to traditional TV advertising, there is no linear path to recovery. In its latest U.S. ad forecast for the fall, Magna found mostly good news for the ad sales market. After two quarters...
View ArticleMore Than a Taqueria: Tacombi Is Servicing Its Community
In the fast-paced, competitive food and beverage world, brands seldom masterfully blend business acumen with a genuine dedication to serving the community. Success is often attributed to innovative...
View ArticleWith Its New Private Equity Investment, Brainlabs Wants to Keep Aggressively...
A new investment from private equity firm Falfurrias Capital Partners has propped up independent full-service agency Brainlabs' valuation to an estimated $320 million. Brainlabs declined to confirm the...
View Article