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Wieden+Kennedy Hires a Longtime CMO, Bringing Back Jason White to Lead...

Wieden+Kennedy is a place creatives want to work. The global independent agency has landed some of the top talent in the world, thanks to decades of groundbreaking work for brands including Nike,...

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Nielsen Names New CEO in Latest Measurement Shakeup

Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny, who had the position since 2018, will take the role of executive...

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GenAI Will Permanently Change the Stock Imagery Landscape

"Man and woman stand at a crossroad." So reads the description for a photo on Getty Images, a go-to provider for stock imagery. With Shutterstock, they own or license hundreds of millions of photos and...

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WhatsApp and Verizon Are Listening Closely to Underserved Consumers

Amid a tough global economic outlook, 62% of people believe the best companies succeed in making their lives easier, according to Wunderman Thomson. With connectivity at their core, Verizon and...

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Ikea Chooses McCann as First Global Brand Marketing Partner

Ikea has named its first global brand marketing partner in McCann. The Swedish furniture and home goods retailer chose the IPG agency to be its global partner, with business to be led out of McCann...

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Genius Sports Brings Real-Time NFL Data to Snapchat Users Through AR Lenses

Data and technology company Genius Sports is bringing real-time NFL data to augmented reality Lenses in Snapchat. Verizon will run the first sponsored Lens incorporating Genius Sports technology. The...

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Taco Bell’s Incoming CEO Sean Tresvant Talks Disruption and Leadership

Taco Bell's incoming chief executive Sean Tresvant has a vision for the role once he steps up next year. He sat down at Brandweek to outline his focus on leadership while recognizing that it'll be "a...

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How Amazon Is Making Ad Tech the MVP of Thursday Night Football

Thursday Night Football has a new star in Amazon's ad tech. Ahead of the company kicking off its second season of exclusive Thursday Night Football coverage on Prime Video tonight, with a matchup...

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Away and Rare Beauty Build Brands by Putting Community First

The future of brand building is "community first," Shaina Zafar, co-founder and chief marketing officer of Gen Z specialist shop JUV Consulting, said at Brandweek this week. "You are co-creating with...

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‘Setting Up A Cottage Industry:’ California’s Delete Act Raises Concerns Over...

California's hotly debated Delete Act (SB 362), if passed, could upend the ad-tech data broker market. The proposal appears to be moving quickly, coming in less than a year after the Consumer Privacy...

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Uber Eats and PetSmart’s Animal (Open) House A Treat for Pet Owners 

For those who believe New York real estate has gone to the dogs, Uber Eats' latest activation hit home in an adorable way. To celebrate the arrival of PetSmart as one of its newest vendor partners, the...

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Chris Hemsworth Wants to Combat Exclusivity in Fitness

Chris Hemsworth is taking a holistic approach to wellness that challenges a space traditionally defined by comparison. The Thor actor and Andrew Sugerman, CEO of Hemsworth's fitness app Centr, sat down...

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Why Zach Braff and Donald Faison ❤️ T-Mobile

When it comes to crafting creative, brands can get too focused on the product and forget to include the creativity: the stuff that evokes some sort of emotion. T-Mobile's long-running partnership with...

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Brands Rush Into Football Season With Early Campaigns

The NFL and its players score bigger points for brands than just about any other option. Last year, according to data and analytics firm EDO, the National Football League was responsible for half of...

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Chobani Flips for Halloween With AR-Enabled Yogurt Packaging

To celebrate the spookiest time of the year, food and beverage company Chobani updated several flavors of its Chobani Flip yogurt four-packs with AR-enabled Halloween packaging. The seasonal packaging...

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Soccer Publisher Men in Blazers Launches UK Studio and Seeks First Funding Round

The multichannel soccer publisher Men in Blazers launched a production studio in the U.K. Monday, part of a larger bid from the company to capitalize on the growing wave of American interest in the...

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Why Major SSPs Monetize the Majority of the Web’s Low-Quality Websites

Despite the industry's efforts, low-quality supply continues to be a regular component of the programmatic supply chain, according to July's Jounce Media report, which found that top supply-side...

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The Digital Ad Sales Recovery Isn’t Saving Traditional Media

When it comes to traditional TV advertising, there is no linear path to recovery. In its latest U.S. ad forecast for the fall, Magna found mostly good news for the ad sales market. After two quarters...

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More Than a Taqueria: Tacombi Is Servicing Its Community

In the fast-paced, competitive food and beverage world, brands seldom masterfully blend business acumen with a genuine dedication to serving the community. Success is often attributed to innovative...

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With Its New Private Equity Investment, Brainlabs Wants to Keep Aggressively...

A new investment from private equity firm Falfurrias Capital Partners has propped up independent full-service agency Brainlabs' valuation to an estimated $320 million. Brainlabs declined to confirm the...

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