The Speed of Culture Podcast: Empowering Gen Zalpha in a ‘Phygital’ World
Kristin Patrick, EVP & Chief Marketing Officer at Claire's, on navigating the art of brand evolution With an incredible 60-year history, Claire's is one of the most well-known and much-loved...
View ArticleCindy Crawford Reimagines Super Bowl Pepsi Ad for Raunchy ‘Margarita Song’
Cindy Crawford has remade part of her famous 1992 Pepsi Super Bowl ad for a spicy music video that would easily be deemed too hot for broadcast TV. For the supermodel, it's the second time she's...
View ArticleGenAI Will Force a New Business Model for Agencies
Until quite recently, the communications industry was a laggard when it came to adopting advanced tech; gut instinct led the way for decades. As such, many agencies have been operating in antiquated...
View ArticleMobile Gaming Brands Tap Into the Potential of Augmented Reality
While mobile games with augmented reality features remain the exception, rather than the norm (and no location-based AR games have matched Pokemon Go's success), gaming companies like 30 Ninjas and...
View ArticleBrave Commerce Podcast: Finding Your Path with Brave Choices
In this episode of Brave Commerce, Diana Haussling, svp and general manager of consumer experience and growth at Colgate-Palmolive, joins hosts Rachel Tipograph and Sarah Hofstetter to share valuable...
View ArticleFrom Boring to Buzzworthy: TBOY Podcast Delivers Business News With a Playful...
Staying up-to-date with news, particularly business and finance news, can be challenging. It leaves one wondering how it's possible to keep up. If there was only a podcast or something that could keep...
View ArticleMattel Is Seeking a Chief UNO Player With ‘Good Vibes’
Calling all card lovers: Mattel has a new job opening for a professional UNO player. The remit of the brand's first chief UNO player is to play UNO Quatro, a new version of the classic card game that...
View ArticleWhy Nickelodeon’s First-Ever Super Bowl Is a Game-Changer for the Big Game
The NFL season hasn't even started yet, but Paramount is already making its case to be Super Bowl MVP. Today, Paramount announced it's bringing slime to the Super Bowl, with Nickelodeon, newly off of...
View ArticleGenerative AI Comes to Google Assistant
Google plans to enhance its virtual assistant with generative AI technologies, according to a report by Axios, as the buzzy tech infiltrates more consumer-facing products. This reform will change how...
View ArticleSnapchat’s Lens Creator Rewards Program Allows AR Creators to Earn Money Each...
Snap will allow augmented reality content creators to earn money for creating popular Snapchat Lenses through its new Lens Creator Rewards program. Through this program, the creators, developers and...
View ArticleCreators Are Increasingly Lonely. Here’s Why Brands Should Care
In a series of recent tweets, Doja Cat was asked by fans if she could say she loved them. "I don't though cuz I don't even know yall," was the response, making it clear that she is not interested in...
View ArticleHow Publishers Are Using Gen AI to Streamline and Improve Revenue Operations
Generative artificial intelligence may have captured the attention of the media industry because of its potential to reshape the landscapes of search and content creation, but so far those applications...
View ArticleHow SEO Agencies Are Adapting to a World Without Traditional Search
The way we get information on the internet is poised to transform from a mostly search-based user experience to a conversational, or chatbot-based one, powered by engines like Google's Bard and...
View ArticleHothouse’s New Head of Creative Looks to Promote the Atlanta Creator Economy
Atlanta keeps maturing in the creative agency world and Brandon Rochon is one of the city's new transplants helping it grow. Rochon has joined independent agency Hothouse as its evp, head of creative,...
View ArticleIntuit Mailchimp’s Exhibition Claims Email Isn’t Dead (Despite Stating It Is)
It seems to be part of modern human behavior that when something is considered old and passe that people put it into a museum to save it for posterity. And in that same vein, Intuit Mailchimp is set to...
View ArticleSubaru’s Poignant Tale Champions Access to the Outdoors for All
The U.S. National Park System is meant to allow everyone to explore the outdoors. But historically, communities such as ethnic minorities and disabled people have been excluded from such spaces. Many...
View ArticleSo Your Brand Wants Cultural Relevance? Your Marketing Playbook Needs To Change
Cultural relevance cannot be achieved with major rebranding efforts and media and PR blitzes. It needs to be organically grown and fostered throughout the organization. The question is, how? I have...
View ArticleIn a World Blind to Search, All Eyes Are on Influencers
Can you remember the last advertisement you saw at the top of a search page? While many people are aware of the sponsored ads at the top of these pages, very few actually process them. This "search...
View ArticleBecome a Teenage Mutant Ninja Turtle With Paramount’s AR Snapchat Lens
To promote the release of Teenage Mutant Ninja Turtles: Mutant Mayhem in theaters Aug. 2, Paramount partnered with Snapchat, Snapchat Lens creator Brielle Garcia and digital agency Pretty Big Monster...
View ArticleThe Great Fail: Bed, Bath &… Bankruptcy
For 52 years, Bed, Bath & Beyond was the destination for high-quality home goods merchandise, top brands, and a discovery zone for home shopping that made it inspiring and fun. By January 2014, the...
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