Bulgari Celebrates Serpenti’s 75th Anniversary With AR Snapchat Lenses
To celebrate the 75th anniversary of its Serpenti design, luxury fashion house Bulgari partnered with Snapchat and creative tech studio Beyond to release two augmented reality lenses in the Snapchat...
View ArticleZero10 Debuts AR Store for Standalone Retail Experiences
Viva Technology attendees will be able to learn more about augmented reality shopping with AR try-on platform Zero10, which is unveiling its prototype AR Store at the event. The AR Store prototype...
View ArticleUpwork’s CMO on Marketing in the New Work Era Through Digital Transformation
In the latest episode of Marketing Vanguard, Melissa Waters, CMO of freelance marketplace Upwork, sits down to talk about leading marketing through digital and team transformation over the years....
View ArticleHow Moolah Kicks Is Revolutionizing the Sneaker Game
Natalie White's got game. After seeing an ad three years ago featuring four WNBA players promoting men's sneakers, the now-25-year-old CEO founded Moolah Kicks, the first basketball brand designed...
View ArticleThis Agency Is Calling Out Cannes Lions Cost With a Battleship-Style Activation
With Cannes Lions each year comes a conversation about the prohibitive cost of award entry for independent agencies vying against the capital might of major networks--as well as the lavishness of the...
View ArticleAhead of Walking Dead’s New York Spinoff, Zombies Take a Bite of the Big Apple
Though AMC Networks' The Walking Dead flagship series may have aired its final episode last year, the zombie universe is anything but finished, with several spinoffs on the way. Now, one of those...
View ArticleThe Creative Collective’s Mission to Cultivate Culture
They say if you don't see what you want in the world, go out and make it. That's exactly what Imani Ellis did when she founded The Creative Collective in her apartment. The Creative Collective serves...
View ArticleZappos Unexpectedly Parts Ways With CMO Ginny McCormick
Las Vegas-based online shoe and clothing retailer Zappos has parted ways with its first-ever CMO, Ginny McCormick. The circumstances surrounding McCormick's departure are unclear, and Adweek could not...
View ArticleGlobal Ad Market Continues to Grow Despite Traditional Media Struggles
The global ad market will continue to grow in 2023, though traditional media formats have seen better days. Just ahead of Cannes Lions, Magna is releasing the summer update to its Global Ad Forecast,...
View ArticleIt’s OK to Talk About AI Now: Publicis Hits Back at Haters by Celebrating...
In 2017, amid the buzz of the Cannes Lions International Festival of Creativity, holding company Publicis Groupe dropped a bombshell. The network announced that it was foregoing all marketing efforts...
View ArticleAB InBev’s Marcel Marcondes on Bud Light’s Woes: ‘It’s Coming Back’
CANNES, France -- It was meant to be an inspirational seminar about how Anheuser-Busch InBev, the only company Cannes Lions has named Creative Marketer of the Year two years in a row, harnessed...
View ArticleYahoo’s SPO Push, Backstage, Gives Marketers Direct Access to Publishers...
Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech company's answer to the industry movement toward supply-path...
View ArticleMichael Kassan and Jeremy Zimmer on the Convergence of Advertising,...
CANNES, France -- Eighteen months into the marriage, things are good between UTA and MediaLink. Jeremy Zimmer's talent agency acquired Michael Kassan's media consultancy in late 2021, giving each...
View ArticlePublicis Groupe Chief Arthur Sadoun’s Cancer Campaign Wins Health Grand Prix...
CANNES, France - The campaign launched by Publicis Groupe's chief executive Arthur Sadoun to support people working while receiving cancer treatment has been awarded the Health Grand Prix for Good at...
View ArticleBritish Airways’ 500 Unique Billboards Wins Outdoor Grand Prix at Cannes
CANNES, France -- British Airways' "A British Original" campaign has been awarded the Outdoor Grand Prix at Cannes Lions. The work was the first created for the brand by London-based Uncommon Creative...
View ArticleAdweek Podcast from Cannes – Creativity, Spontaneity and Futuristic Optimism
This week, the Adweek team is on the ground at Cannes Lions soaking up five days of inspiration, conversation, creativity and that blazing French Riviera sunshine. For this episode of Yeah, That's...
View ArticlePepsiCo’s Rockstar Energy Taps Stormzy Ahead of Digital European Push
CANNES, France--Energy drink Rockstar is set to enlist a number of musicians as brand ambassadors to grow its consumer base. The first has been revealed as Mercury Prize artist Stormzy, who will...
View ArticleHow Danone and Discover Are Supporting Diverse Publishers
Consumer packaged goods brand Danone North America and credit card firm Discover have joined advertising platform Kargo's Multicultural Content Amplifier (MCA) Program to drive more media spend toward...
View Article11:11 Media Is Manifesting a New Wave of Storytelling
When you think of pop culture over the last few decades, many iconic moments were defined by one person: Paris Hilton. Now, Hilton is playing by her own rules by redefining storytelling and social...
View ArticleThe Speed of Culture Podcast: How Failing Fast Drives Success
Barstool Sports is a prominent name in the media realm. The company has experienced an astonishing 4,000% growth in both revenue and audience since its founding in 2003. It has expanded from five to...
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