KFC Responds to U.K. Chicken Shortage Scandal With a Timely ‘FCK, We’re Sorry’
KFC went through a highly publicized, somewhat bizarre crisis in the U.K. this week: The fast food joint known for its fried chicken ran out of chicken. Now, KFC is apologizing with a creative stunt:...
View ArticleThis Search Consultancy Is Helping Innovators Like Microsoft Stay Ahead of...
You may wonder, how is it that innovative brands like Microsoft, Netflix, HBO and GE stay ahead of the competition? A lot surely goes into answering that question, but search consultancy VentureFuel...
View ArticleHow Samsung, NBC and More Are Bringing the Olympics to Life in Virtual Reality
While virtual reality is still fairly new in terms of overall adoption--with just a few million people buying headsets in 2017--several companies in both the hardware and content sectors have made 2018...
View ArticleComcast Spliced Footage of Jessie Diggins’ Historic Gold Medal Win Into Its...
Jessie Diggins made history in Pyeongchang earlier this week when she, along with team sprint freestyle partner Kikkan Randall, won the first Olympic gold medal for the U.S. in cross-country skiing....
View ArticleNew Agency Consultancy Promises to Feature Real Moms in Ads
Mom is non-threatening. She wears a cardigan, she's rarely seen outside the home and she adores her family. She's not a unique individual with her own will and wishes at all--just a prim, proper,...
View ArticleFormer Olympians to Air Regional PSA During Closing Ceremonies Urging...
Milk Life, a campaign from the MilkPEP board (which is funded by U.S. milk companies), made its Olympic debut in the 2016 Summer Olympics in Rio. Ahead of the PyeongChang 2018 Olympic Winter Games, the...
View Article5 Steps for Digitally Transforming Your Marketing to Be More Responsive to...
If you really want to get closer to your customers, you need to rethink nearly everything you're doing. Here's how to start. Lose the org chart Transforming your organization to be more agile and...
View ArticleCan Edgy FX Thrive at Family-Friendly Disney?
As much as FX Networks and FX Productions CEO John Landgraf welcomes the return of American Crime Story and Atlanta to FX this winter, he still wishes the network could have had them back on the air...
View Article7 Ways Agencies Can Entice Modern Parents to Work With Them
The best advice someone gave me as a newly minted executive creative director was this: Find your heroes in the industry. So I went hunting for the best among us. I wanted to find those who I could...
View ArticleWhy Old-School Brands Like Gap Need to Learn New Tricks to Survive in the...
On the third floor of Gap Inc. in San Francisco, near the western terminus of the Bay Bridge, a bank of 14 big-screen monitors displays web visits, order volumes, sales funnels and other real-time...
View ArticleUnReal’s Producers Explain How the Show Will Rebound From Season 2’s Backlash
After UnReal's critically acclaimed and Emmy-nominated debut in 2015, the Lifetime drama--about two women who produce a Bachelor-like reality show called Everlasting--weathered a backlash during its...
View ArticleMichelob Ultra Continues Its Commitment to Health and Wellness With New...
Michelob Ultra is going organic. The Anheuser-Busch brand has unveiled a new premium brew, Michelob Ultra Pure Gold, which is made from organic grains. It is 85 calories and has 2.5 carbs, according to...
View ArticleHow Would a Robot Process the Trauma of War? This Powerful Ad Shows Us
How would a robot deal with war? It's a reductive question, given that using robots in a military contexts begs a far more serious one: How will we deal with the effects of robotics in warfare? But...
View ArticleCBS Debuts Its Sports News Streaming Network for Younger Fans, CBS Sports HQ
Six months after announcing it would create a sports news streaming network, CBS has launched the new OTT offering, called CBS Sports HQ. The free, ad-supported network, which debuted this morning and...
View ArticleHearst’s Good Housekeeping Adds Recipes to Its Visual Skill for Amazon Echo...
Two years ago, Hearst went all-in on voice, creating a 10-person team dedicated to innovating on new technologies. The same team is now responsible for creating a new feature to Hearst's Good...
View ArticleSnapchat Linked Up With Accelerators to Lure More Startups With Free Ad Credits
Snap Inc. is ramping up its strategy of offering smaller advertisers free ad credits and discounts on creative services in the hopes that some of those brands will continue advertising on Snapchat....
View ArticleThe Moment of Truth Has Come for Digital Advertising’s Transparency Problem
The lack of transparency in the world of online media--which has led some to describe today's content landscape as the "Wild Wild West"--has long been an elephant in the room. But for brand marketers,...
View ArticleApple Celebrates Marriage Equality in Australia With Lovely ‘First Dance’ Ads
Australia reached a milestone moment in December, when the nation's parliament overwhelmingly approved marriage equality after years of resistance from conservatives. It's an issue that has galvanized...
View ArticleWinter Olympics Ratings Were Down From 2014, but NBC Still Dominated Its...
NBC's Olympics coverage dominated the television and media landscape over the 18-day span. The network's prime-time coverage averaged a Total Audience Delivery of 19.8 million, a figure that dwarfs the...
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