ADT Taps Property Brothers for First-Ever Super Bowl Spot
ADT ran its first-ever Super Bowl ad on Sunday with a turn from Jonathan and Drew Scott, hosts of HGTV's Property Brothers. The 30-second ad, produced by creative agency Bear in the Hall, features the...
View ArticleYes, You Did See Dos Equis’ Most Interesting Man in the World in Stella...
Thanks to a very successful ad campaign, Jonathan Goldsmith is better known to most people as The Most Interesting Man in the World--or the guy in all those Dos Equis ads. But on Super Bowl Sunday,...
View ArticleNetflix Gives Us All the Warm Fuzzies in Nature Documentary Ad During Super Bowl
Netflix returned to this year's Super Bowl, airing a 30-second spot during the game's third quarter for Our Planet, its upcoming natural history series. The streaming service claimed it was the first...
View ArticleBeer Brand Brawl Breaks Out After Bud Light Commercials
Bud Light may have cracked up some Super Bowl viewers with its ads on Sunday, but the company also cracked open a feud with its biggest competitors and a major agricultural giant for a whopping three...
View ArticleHow Burger King Turned Documentary Footage of Andy Warhol Eating a Whopper...
Burger King just aired 37-year-old footage of art icon Andy Warhol eating the company's signature burger, the Whopper, during the Super Bowl. Fittingly, the fast-food brand has turned what was once...
View ArticleGoogle Shows How It Can Help Veterans Find Jobs in Super Bowl Ad
The second of Google's Super Bowl ads focused on America's military and how Google can help them transition back to civilian life. Set to a spare piano score, the 60-second spot created by Google's...
View ArticleIntel Collaborated With the NFL Yet Again to Bring Drones to the Super Bowl...
The New England Patriots aren't the only ones making a return appearance to the Super Bowl tonight. For this year's halftime show, Intel collaborated with the NFL yet again to bring drones inside of...
View ArticleTom Hanks Helps Washington Post Highlight Importance of Journalism in Its...
The Washington Post used its first Super Bowl ad to highlight the importance of journalism. With actor Tom Hanks narrating, the 60-second ad aired in the fourth quarter, just before the two-minute...
View ArticleSuper Bowl LIII’s Linear Audience Falls Below 100 Million for First Time...
This season's NFL ratings rebound had seemed to indicate that the Super Bowl audience would also bounceback this year. But Super Bowl LIII's subdued defensive battle, in which the New England Patriots...
View ArticleWarby Parker Is Using Augmented Reality to Help People Find Frames That Fit
Before Warby Parker built an empire of hip, sleek, eyeglass shops around the U.S., it managed to convince people to do the once unthinkable: buy glasses online. Now, the company hopes to get people to...
View ArticleThe Super Bowl LIII Champion Patriots Were Super on Facebook, Twitter,...
No upset here: The Super Bowl LIII champion New England Patriots and runner-up Los Angeles Rams dominated Facebook, Twitter and Instagram during the weekend of the Big Game. The Patriots swept likes...
View ArticleMeet the Agency That’s Hiding Cadbury Eggs in Other Brands’ Ads
With just 60 on staff, Elvis certainly isn't the largest operation in the industry in terms of size, but the shop maintains that what it lacks in headcount, it makes up for in agility--and the ability...
View ArticleThe Best Shots of Leaders and Innovators at the First Adweek Symposium
On Jan. 23 at Neuhouse in New York, the first Adweek Symposium (presented by Rakuten) brought together big brand CEOs and next-gen leaders. Check out the best shots from the day, as well as Adweek's...
View ArticleAfter 130 Years, the Flexible Flyer Is Still the Cadillac of Sleds
According to the National Oceanic and Atmospheric Administration, the country is just now shaking itself off from the snowiest period of the year. That makes it peak season for sledding--an activity...
View ArticleAs Businesses Prep for California’s Data Privacy Law, They’re Also Fighting...
The California Consumer Protection Act doesn't go into effect until 2020, but that doesn't mean the 10,000-word law--passed in just five days last summer--won't be a big issue this year. Last month,...
View ArticleHow 5G Could Change the Sports Broadcasting and Viewing Experience
Every year, Fox Sports temporarily installs 39 miles of fiber optic cable throughout the golf course hosting the U.S. Open Championship. The expensive rigging is the only way for the network to...
View ArticleHow Teaching Dog Agility Helps This Creative Director Excel
Before she became a creative force in the advertising industry, Lisa Topol--now co-chief creative officer at DDB New York--was dead set on becoming a professor of religion and 19th century Victorian...
View ArticleBe Our Guest: Twitter’s Periscope Livestream App Now Welcomes Company
People using Twitter's Periscope livestreaming application can now add guests to their broadcasts. Livestreamers can invite anyone in their audiences to join their broadcasts, and those guests will be...
View ArticleA Chinese Washing Machine Brand Blatantly Lifted Design Army’s Stunning...
Last week, Pum Lefebure began to get a flurry of messages from her contacts in Asia, all with a similar question: "Have you seen this?" Co-founder and chief creative officer of the celebrated...
View ArticleJack Rogers, the Sandal Jacqueline Kennedy Made Famous, Is Stepping Things Up
Growing up in Hawaii, Lydia Park Luis saw many a brand of sandals and open-toed shoes. But she's still surprised over the one she didn't see: Jack Rogers, the tony sandals with the signature whip...
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